About
Accomplished digital analytics and optimization leader with extensive experience in…
Articles by Brian
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Experimentation Strategies for Success and Sustainability
Experimentation Strategies for Success and Sustainability
By Brian Poe
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Experimentation at Microsoft with Prerit Saxena
Experimentation at Microsoft with Prerit Saxena
By Brian Poe
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The Art of Gaining Executive Support Without Overwhelming
The Art of Gaining Executive Support Without Overwhelming
By Brian Poe
Contributions
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How can CRO tools improve your ROI and KPIs?
CRO isn't just about growth, it empowers data-driven decisions, uncovering user behavior patterns that inform broader marketing and product strategies. By personalizing experiences, CRO tools help cater to individual needs, boosting engagement, then hopefully conversions and revenue. CRO isn't a one-time fix; it's a continuous improvement cycle, where you experiment, learn, and adapt for sustained ROI growth. Remember, happy customers are loyal customers, and CRO can create smooth, intuitive journeys that foster both. Don't forget the impact on efficiency: identifying usability issues early with CRO tools can streamline development and reduce costs. It's an investment that pays off in multiple ways, going beyond just conversion rates.
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How can CRO tools improve your ROI and KPIs?
CRO tools are designed to help businesses improve their online conversion rates. It's the process of increasing the percentage of website visitors who take a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. CRO tools have various features and functionalities to analyze user behavior, identify bottlenecks or barriers in the conversion funnel, and implement changes to improve the website's ability to convert visitors into customers or leads. As someone who leads a CRO and experimentation practice, some common tool capabilities include: A/B testing, heatmaps, session recordings, on-site polling, surveys and feedback, DXI analytics, usability studies, prototype testing, etc.
Activity
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🚀 Mammoth Service Announcement 🚀 Shelby Bair, MBA and I have been working on a new CRO service for the past few months and now we’re thrilled to…
🚀 Mammoth Service Announcement 🚀 Shelby Bair, MBA and I have been working on a new CRO service for the past few months and now we’re thrilled to…
Shared by Brian Poe
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Met some fun ex-colleagues and friends after 17 years! These folks gave me my first chance and a business problem to solve using my first AI model…
Met some fun ex-colleagues and friends after 17 years! These folks gave me my first chance and a business problem to solve using my first AI model…
Liked by Brian Poe
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I hate the term "unskilled jobs" or "unskilled labour". Working in marketing or product management might be unskilled work but it doesn't mean it's…
I hate the term "unskilled jobs" or "unskilled labour". Working in marketing or product management might be unskilled work but it doesn't mean it's…
Liked by Brian Poe
Licenses & Certifications
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Adobe Insight (Data Workbench)
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Issued Expires
Volunteer Experience
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This is how we’re ending up with a generation of burnt to the crisp tech leaders recovering from “strong leader” cosplay
This is how we’re ending up with a generation of burnt to the crisp tech leaders recovering from “strong leader” cosplay
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Working on a project to predict churn with AI? Does it feel like a fool's errand? That's because it is. Think about it. If there was an AI that…
Working on a project to predict churn with AI? Does it feel like a fool's errand? That's because it is. Think about it. If there was an AI that…
Liked by Brian Poe
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SDRs: trying to book meetings in July Literally everyone else: PS. This song was written with best regards.
SDRs: trying to book meetings in July Literally everyone else: PS. This song was written with best regards.
Liked by Brian Poe
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