“I have known Brian for years and have worked together with him on numerous projects, representing several companies which he has either founded, invested in and/or at which he has been a board member. Brian and I have, with a few of our friends, co-invested as angels through our vehicle, www.GrapeArborVC.com, which has yielded some great results, some very welcome cash, and some interesting times. As outside counsel to AppNexus, I have seen Brian handle the reins of a very exciting tech company as it weathered and thrived through a difficult recessionary cycle. I have also watched Brian assemble an incredible team and engender strong loyalty from people who would follow him into difficult situations because of his leadership, integrity, vision and charisma. Brian is, in a word, brilliant. People do often speak of Brian's intellect and connections in the industry and venture world, but it should be noted that even in difficult situations, Brian is a really good guy. Extraordinarily creative and insightful, killer work ethic, knows when he needs to tap into someone else's talents (a board member or business partner/colleague) and a willingness to highlight the talents of others on his team and credit them for achievement also make him a terrific person to have on any team. I seem to constantly run into entrepreneurs who Brian has mentored or helped in some way as he is extremely committed to the ecosystem for venture and tech, particularly the NYC ecosystem and the alums of Princeton or any other school Brian has attended. He's also a very generous supporter of charitable endeavors and serves on the advisory board of www.HoopAPaluza.org, where he puts his fundraisin and basketball skills to work to help children suffering due to economic or health reasons. I give him my highest marks.”
About
Brian O’Kelley is the CEO and co-founder of Scope3, leading the decarbonization of the…
Activity
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The motivation for cookieless campaigns and cookieless insight like clean rooms and ID resolution, should be rooted in merit and performance of real…
The motivation for cookieless campaigns and cookieless insight like clean rooms and ID resolution, should be rooted in merit and performance of real…
Liked by Brian O'Kelley
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I absolutely love this profile of Joanna Georges and June Cheung, our dynamic duo in ANZ (that's Australia & New Zealand!) and JAPAC. So much of our…
I absolutely love this profile of Joanna Georges and June Cheung, our dynamic duo in ANZ (that's Australia & New Zealand!) and JAPAC. So much of our…
Shared by Brian O'Kelley
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I recently wrote in a column that online advertising could soon account for 2% of the world's total energy consumption. Now Brian O'Kelley of Scope 3…
I recently wrote in a column that online advertising could soon account for 2% of the world's total energy consumption. Now Brian O'Kelley of Scope 3…
Liked by Brian O'Kelley
Experience
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Education
Licenses & Certifications
Patents
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Real-time data processing pipeline and pacing control systems and methods
Issued US11868826B2
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Managing Impression Defaults
Issued US US20090018907
There are methods and apparatus, including computer program products, for receiving an ad call from a client computing system, determining whether an instance of the ad call was previously-received, and if so, designating a first ad creative supplier associated with the previous instance of the ad call as ineligible to participate in an auction in which a second ad creative supplier is selected to serve an ad creative responsive to the ad call.
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Data Marketplace and Broker Fees
Filed US 20090012852
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Method and system for pricing electronic advertisements
Filed US 20060122879
See patentThe original patent for auctioning online ads!
Honors & Awards
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E&Y Entrepreneur of the Year - NY Region
Ernst & Young
The award recognizes outstanding entrepreneurs who demonstrate excellence and extraordinary success in such areas as innovation, financial performance and personal commitment to their businesses and communities. Brian O'Kelley and Mike Nolet were selected by an independent panel of judges, and the awards were presented at a special gala on June 19, 2012 at the Marriott Marquis.
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NYC 40 Under Forty
Crain's New York
http://mycrains.crainsnewyork.com/40under40/
An annual list of 40 people in NYC who have achieved success in business before turning 40, chosen by Crain's editorial staff.
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