About
My journey from a wannabe weather girl to entrepreneur and digital customer experience…
Articles by Brooke
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How to Handle Social Media Escalations (with Scripts!)
How to Handle Social Media Escalations (with Scripts!)
By Brooke B. Sellas
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Scams, Spam, and Hackers – OH MY! A Guide to Not Getting Hacked on Social Media
Scams, Spam, and Hackers – OH MY! A Guide to Not Getting Hacked on Social Media
By Brooke B. Sellas
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What is Outsourced Social Media Customer Service?
What is Outsourced Social Media Customer Service?
By Brooke B. Sellas
Contributions
Experience
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Education
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Penn State University
Activities and Societies: Jane E. Cooper Honors Program, Secretary and Treasurer for Lion Ambassadors Association
I graduated with distinction from Penn State University with a BA in Communication and a Minor in English.
My honors thesis focused on Social Media and Civic Engagement, and is entitled: "AN EVALUATION MEASURING THE PATTERNS AND EFFECTS OF NONPROFIT MESSAGING THROUGH FACEBOOK."
Volunteer Experience
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Advisory Board Member
Best Buddies New Jersey
- 4 years 6 months
Human Rights
Inclusion is important to me! No one should feel left out. I joined Best Buddies New Jersey because they help adults with IDD (intellectual and developmental disabilities) find jobs, find friends, and support them with their needs.
From January 2021 to November 2023, I was the Chairperson for the Advisory Board. My goal in this role was to be a cheerleader for the entire Advisory Board, each Committee, and to create a common thread for putting fundraising efforts at the heart of…Inclusion is important to me! No one should feel left out. I joined Best Buddies New Jersey because they help adults with IDD (intellectual and developmental disabilities) find jobs, find friends, and support them with their needs.
From January 2021 to November 2023, I was the Chairperson for the Advisory Board. My goal in this role was to be a cheerleader for the entire Advisory Board, each Committee, and to create a common thread for putting fundraising efforts at the heart of everything we do.
ABOUT BEST BUDDIES
Best Buddies International is the world’s largest nonprofit organization dedicated to ending the social, physical and economic isolation of the 200 million people with intellectual and developmental disabilities (IDD). Our programs help people with IDD form meaningful friendships with their peers, secure successful jobs, live independently, improve public speaking, self-advocacy and communication skills, and feel valued by society.
The IDD community that Best Buddies serves includes, but is not limited to, people with Down Syndrome, Autism, Fragile X, Williams Syndrome, Cerebral Palsy, traumatic brain injury and other undiagnosed disabilities.
Learn more at www.bestbuddies.org. -
Trustee
Valley Crest Farm Inc
- 2 years 5 months
Environment
I joined Valley Crest Farm since it's right in my backyard here in NJ! The biggest draw for this role on the board was helping my local community. Unfortunately, the board went defunct in 2020.
MISSION STATEMENT
Valley Crest Farm & Preserve grows and donates fresh produce to help people in need, maintains its farm and forest for education and recreation, and encourages respect for farming and nature. -
Great Strides NY Committee Member
Cystic Fibrosis Foundation
- 1 year 7 months
Health
After I left Dallas, it was really important to me to still be involved with the Cystic Fibrosis Foundation, and joining the walk committee in NYC (where I had moved) was the perfect fit!
MISSION STATEMENT
Walk today. Add tomorrows. Great Strides is the Cystic Fibrosis Foundation's largest national fundraising event. More than 250,000 walkers come together each year as one community for one cause…to help find a cure for cystic fibrosis (CF). We’re looking forward to a great event in…After I left Dallas, it was really important to me to still be involved with the Cystic Fibrosis Foundation, and joining the walk committee in NYC (where I had moved) was the perfect fit!
MISSION STATEMENT
Walk today. Add tomorrows. Great Strides is the Cystic Fibrosis Foundation's largest national fundraising event. More than 250,000 walkers come together each year as one community for one cause…to help find a cure for cystic fibrosis (CF). We’re looking forward to a great event in 2013! Each year, Great Strides continues to gain momentum, as do our research efforts and progress toward a cure. -
Young Professional Leadership Committee (YPLC)
Cystic Fibrosis Foundation
- 1 year
Health
This is the young professionals I was tasked with starting as the Director of Special Events at the NE Texas Chapter in Dallas.
MISSION STATEMENT
The Young Professional Leadership Committee (YPLC) is an exclusive group of young professionals who are rising stars and can apply the success, leadership, and passion they exude in their careers to help find a cure for cystic fibrosis. They have the vision, commitment and means to inspire their peers to get involved in chapter activities…This is the young professionals I was tasked with starting as the Director of Special Events at the NE Texas Chapter in Dallas.
MISSION STATEMENT
The Young Professional Leadership Committee (YPLC) is an exclusive group of young professionals who are rising stars and can apply the success, leadership, and passion they exude in their careers to help find a cure for cystic fibrosis. They have the vision, commitment and means to inspire their peers to get involved in chapter activities and events as well as forging new business relationships. -
Volunteer
Courtney's House
- 3 months
Human Rights
I worked with other PSU students to raise funds and items needed for Courtney's House.
MISSION STATEMENT
Courtney’s House is committed to providing a safe space and loving home environment - in a therapeutic and emotionally healing atmosphere - for domestic sex-trafficked girls between the ages of 11 and 17 years.
Publications
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An evaluation measuring the patterns and effects of nonprofit messaging through Facebook
The Pennsylvania State University
See publicationABSTRACT
Social media has opened new avenues for people to become connected and to explore the realms of relationship building outside of traditional venues. That ability, when coupled with the capacity to reach a global audience, has allowed social-media tactics to become a valuable tool that for-profit and nonprofit businesses alike can utilize to build, maintain, and solicit new relationships.
In this study, the patterns and effects of nonprofit messaging were measured through…ABSTRACT
Social media has opened new avenues for people to become connected and to explore the realms of relationship building outside of traditional venues. That ability, when coupled with the capacity to reach a global audience, has allowed social-media tactics to become a valuable tool that for-profit and nonprofit businesses alike can utilize to build, maintain, and solicit new relationships.
In this study, the patterns and effects of nonprofit messaging were measured through Facebook – a social-media forum. By measuring specific messages sent by nonprofits, the research attempts to evaluate three areas: the types of messages being sent by nonprofits, the types of responses received from supporters relating to those messages, and which messages produce quantitative and qualitative data that support the building of more meaningful relationships.
Projects
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The Content Code
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The Content Code team measures content marketing effectiveness through a 50-point, proprietary process. We are the only company focused entirely on teaching our customers how to drive extraordinary new value from their marketing efforts through a focus on content sharing and product advocacy. I lead the client discovery process as the Commerical Director.
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Honors & Awards
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Top 100 CMA Influencer & Strategist
Base’s TOP 100 CMA (2024)
Celebrating the TOP 100 Influencers and Strategists in Customer Marketing & Advocacy.
#TOP100CMA24 -
LinkedIn’s 10 Rising Stars in Marketing to Follow
LinkedIn
Brooke has built her career on thinking about social media marketing differently. Where others can get caught up in the negative aspects of social media, Brooke sees it as a place to stimulate thinking, seek out diversity, and generate genuine connections.
Her work at B Squared Media helps clients use social listening to do just that. Brooke’s perspectives have continuously inspired us to rethink how we approach both our social media campaigns and the potential of social media…Brooke has built her career on thinking about social media marketing differently. Where others can get caught up in the negative aspects of social media, Brooke sees it as a place to stimulate thinking, seek out diversity, and generate genuine connections.
Her work at B Squared Media helps clients use social listening to do just that. Brooke’s perspectives have continuously inspired us to rethink how we approach both our social media campaigns and the potential of social media itself.
Social media marketing changes constantly. To excel at it, you have to be able to adapt just as frequently. That’s a calling card for Brooke. -
Top 25 Leading Woman Brand Builder, 2018
Leading Women Entrepreneurs & Business Owners in partnership with New Jersey Monthly magazine
For excellence in areas of Innovation, Community Involvement & Advocacy for Women.
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Sprout Social Partner of the Year, 2017
Sprout Social
This award represents the core components of making the most of Sprout’s Agency Partner Program—achieving excellence, learning and collaborating with our peers and delivering amazing social media results.
‘Partner of the Year’ is an overall award that recognizes agencies who represent the best across all categories. B Squared Media is an agency that supports themselves, their clients and each other, while creating some fun and interesting campaigns in the process. -
Circle of Excellence Award
Cystic Fibrosis Foundation
Inducted into Circle of Excellence for outstanding performance and growth year after year.
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Sales Associate of the Year
Palladium USA
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National Excellence Award
Cystic Fibrosis Foundation
Recipient of the National Excellence Award in 2006, 2007 & 2008 for exceeding standard of service in fundraising, event planning and volunteer management.
Recommendations received
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