Brendan Watson
East Lansing, Michigan, United States
1K followers
500+ connections
Articles by Brendan
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Why small business owners should invest in search advertising in 2020
Why small business owners should invest in search advertising in 2020
By Brendan Watson
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Major breakthrough in natural language processing and AI: Meet V.E.R.N
Major breakthrough in natural language processing and AI: Meet V.E.R.N
By Brendan Watson
Activity
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Q2 B2B advertising revenue benchmarks.
Q2 B2B advertising revenue benchmarks.
Shared by Brendan Watson
Experience
Education
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UNC School of Media and Journalism
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Licenses & Certifications
Volunteer Experience
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Volunteer Youth Coach
East Lansing Soccer Club
- Present 3 years 1 month
Children
Coach local youth girls soccer.
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Care Team and Faith Exploration Committee Volunteer
Edgewood United Church
- Present 2 years 1 month
Education
I volunteer with the Care Team at my local church that provides support for community members facing health challenges or other hardships. I also serve on the committee that oversees our church's youth and educational programming.
Publications
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When Critical Voices Should Speak Up Patterns in news coverage of unofficial sources during the BP oil spill
Journalism Practice
Routine journalistic coverage relies heavily on official sources, which are least likely to raise critical questions about the causes and consequences of disasters such as the 2010 BP oil spill. It is possible, though, that disasters—precisely because they are unexpected—at least temporarily dislodge journalistic routines that sideline independent, more critical voices. This study uses Gulf Coast newspaper coverage of the BP oil spill to examine whether there are two discernible stages of…
Routine journalistic coverage relies heavily on official sources, which are least likely to raise critical questions about the causes and consequences of disasters such as the 2010 BP oil spill. It is possible, though, that disasters—precisely because they are unexpected—at least temporarily dislodge journalistic routines that sideline independent, more critical voices. This study uses Gulf Coast newspaper coverage of the BP oil spill to examine whether there are two discernible stages of crisis reporting, the first marked by the more frequent use of unofficial sources (and thus, a more critical tone to the coverage), followed by a narrowing of those perspectives seen as being legitimate as the official interpretation of the crisis emerges, and journalists index their coverage to match that interpretation.
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Who Submits Work to JMCQ and Why? A Demographic Profile and Belief Summary
Journalism and Mass Communication Quarterly
This article reports results of a survey of authors of submissions to Quarterly over a five-year period. The goal was to take stock of who the journal’s contributors are and to get a sense of their evaluation of the peer review process. In addition to describing authors who submit their work (faculty rank, academic degrees, years in teaching, etc.), we chose to examine their views on peer review because of concerns in the literature—in journalism and mass communication (J/MC) and the academy in…
This article reports results of a survey of authors of submissions to Quarterly over a five-year period. The goal was to take stock of who the journal’s contributors are and to get a sense of their evaluation of the peer review process. In addition to describing authors who submit their work (faculty rank, academic degrees, years in teaching, etc.), we chose to examine their views on peer review because of concerns in the literature—in journalism and mass communication (J/MC) and the academy in general—with the process.
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Mass Media and Perceived and Objective Environmental Risk: Race and Place of Residence
Howard Journal of Communications
Rural, non-White survey respondents face the greatest objective environmental risks in North Carolina, evidence that environmental injustice persists in rural parts of the state. Residents' perceived risks, however, are not significantly associated with their objective risks or demographic characteristics, contrary to what the Risk Information Seeking and Processing Model predicts. Rather, survey respondents' perceived risks, as well as their confidence to cope with local environmental…
Rural, non-White survey respondents face the greatest objective environmental risks in North Carolina, evidence that environmental injustice persists in rural parts of the state. Residents' perceived risks, however, are not significantly associated with their objective risks or demographic characteristics, contrary to what the Risk Information Seeking and Processing Model predicts. Rather, survey respondents' perceived risks, as well as their confidence to cope with local environmental problems, are shaped primarily by respondents' media use: watching local TV news increased perceived risks, whereas national TV news use and newspaper reading increased individuals' environmental self-efficacy. Exposure to environmental health risks, perceived risks, and environmental self-efficacy, however, did predict individuals' information seeking, a “gateway” to more substantive behaviors that may help residents cope with environmental problems where they live.
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Perceived Threat, Immigration Policy Support, and Media Coverage: Hostile Media and Presumed Influence
International Journal of Public Opinion Research
This study, using survey data (N = 529), examined perceived immigration “threat,” subjective knowledge, support for punitive and assimilative immigration policies, and opinions about media coverage effects. Perceived threat was not related to a third-person effect; however, perceived threat of immigrants was related to support for punitive immigration policies, and a strong “hostile media perception” was confirmed. There was a significant belief among respondents that others would view…
This study, using survey data (N = 529), examined perceived immigration “threat,” subjective knowledge, support for punitive and assimilative immigration policies, and opinions about media coverage effects. Perceived threat was not related to a third-person effect; however, perceived threat of immigrants was related to support for punitive immigration policies, and a strong “hostile media perception” was confirmed. There was a significant belief among respondents that others would view immigration negatively, if only media were not biased in favor of immigration. Internet use, age, race, and education predicted threat perception; perceived threat, perceived favorableness of coverage, and daily newspaper reading predicted presumed influence of news coverage.
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Bloggers Rely on Sources Outside Traditional Media
Newspaper Research Journal
The analysis of 100 blogs finds that local public affairs bloggers do not rely on newspapers for the majority of their sources. They are more likely to use original sources and original reporting, particularly when writing about local topics commonly ignored by the news media.
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Ideologies Drive Journalists' Attitudes Toward Oil Industry
Newspaper Research Journal
A survey of Gulf Coast journalists revealed that their environmental and political ideologies are the strongest predictors of their attitudes toward the oil industry following the BP oil spill. Conservative journalists are more likely to believe that the industry behaved responsibly.
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Structural Determinants of Local Public Affairs Place Blogging: Structural Pluralism and Community Stress
Mass Communication and Society
This study examines the relationship between community-level characteristics and the presence of public affairs place blogs in 232 U.S. cities. Two models to predict the presence of these sites are tested: a structural pluralism model, which suggests that the presence of one of these sites reflects more pluralistic voices, and a community stress model, which suggests that the presence of these sites reflects citizens’ efforts to cope with community problems. Analysis of demographic and crime…
This study examines the relationship between community-level characteristics and the presence of public affairs place blogs in 232 U.S. cities. Two models to predict the presence of these sites are tested: a structural pluralism model, which suggests that the presence of one of these sites reflects more pluralistic voices, and a community stress model, which suggests that the presence of these sites reflects citizens’ efforts to cope with community problems. Analysis of demographic and crime data using logistic regression suggests that the community stress model is the stronger predictor. Public affairs place blogs are more likely in cities with higher murder rates, poverty rates, more physical decay, and more residents with professional occupations. It is these residents—with more education and income, living on the periphery of the most affected urban neighborhoods—who are most likely to go online to write about obtrusive community problems.
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Assessing ideological, professional, and structural biases in journalists' coverage of the 2010 BP oil spill
Journalism & Mass Communication Quarterly (in press)
Previous studies have not found consistent evidence that journalists’ personal beliefs and attitudes bias their coverage. These studies, however, are based on aggregate data of journalists’ political leanings and their coverage. This study revisits the issue of reporter bias using individual-level survey data of Gulf Coast journalists’ beliefs and attitudes toward the BP oil spill, matched with a content analysis of respondents’ stories about the disaster. Journalists are also placed within the…
Previous studies have not found consistent evidence that journalists’ personal beliefs and attitudes bias their coverage. These studies, however, are based on aggregate data of journalists’ political leanings and their coverage. This study revisits the issue of reporter bias using individual-level survey data of Gulf Coast journalists’ beliefs and attitudes toward the BP oil spill, matched with a content analysis of respondents’ stories about the disaster. Journalists are also placed within the professional and social context in which they work. The study examines the effect journalists’ perceptions of professional norms and the social and economic contexts of the communities in which they work had on their attitudes toward and coverage of the crisis. This study finds that journalists’ coverage of the oil spill was shaped by multiple, interdependent factors.
Organizations
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Association for Education in Journalism and Mass Communication (AEJMC)
Secretary, Mass Communication & Society division
- Present
More activity by Brendan
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Proud to have successfully pitched this Back-to-School op-ed on behalf of SEIU Local 284’s executive director, Kelly Gibbons. Kelly's commentary…
Proud to have successfully pitched this Back-to-School op-ed on behalf of SEIU Local 284’s executive director, Kelly Gibbons. Kelly's commentary…
Liked by Brendan Watson
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As of July 1st, I have taken on the role of Director of Graduate Studies in the Department of Communication. If you know a student interested in…
As of July 1st, I have taken on the role of Director of Graduate Studies in the Department of Communication. If you know a student interested in…
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HockeyStack is HIRING a Demand Gen Manager (or Director of Demand Gen). This is NOT a remote role. We recently hit a big milestone and are expanding…
HockeyStack is HIRING a Demand Gen Manager (or Director of Demand Gen). This is NOT a remote role. We recently hit a big milestone and are expanding…
Liked by Brendan Watson
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Ready to Lead Communications at EWU? Eastern Washington University is searching for a passionate Director of Communications and Media Relations to…
Ready to Lead Communications at EWU? Eastern Washington University is searching for a passionate Director of Communications and Media Relations to…
Liked by Brendan Watson
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There are 127 days left in 2024. While some might see that as a countdown, we see it as time to prepare for what's next. We know planning for the…
There are 127 days left in 2024. While some might see that as a countdown, we see it as time to prepare for what's next. We know planning for the…
Liked by Brendan Watson
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A great joy to have Anna Kate Newall, Grady ‘20, back today in Career Explorations. Anna Kate is a senior account manager at Marketwake, a…
A great joy to have Anna Kate Newall, Grady ‘20, back today in Career Explorations. Anna Kate is a senior account manager at Marketwake, a…
Liked by Brendan Watson
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In "The SCALES Project," David Schwartz of Northwestern University Pritzker School of Law, Professor Kat Albrecht, JD, PhD of Georgia State…
In "The SCALES Project," David Schwartz of Northwestern University Pritzker School of Law, Professor Kat Albrecht, JD, PhD of Georgia State…
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Does your YouTube Ad Creative need a refresh? Malin Wijenayake is joining Chris Walker for our September Expert Session to help dust off your old…
Does your YouTube Ad Creative need a refresh? Malin Wijenayake is joining Chris Walker for our September Expert Session to help dust off your old…
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Haven’t posted in a week. Been busy ramping new team members, and prepping for 3 trips in about 5 weeks. I’m working today on getting some proposals…
Haven’t posted in a week. Been busy ramping new team members, and prepping for 3 trips in about 5 weeks. I’m working today on getting some proposals…
Liked by Brendan Watson
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As a revenue management consultant, consider this scenario for your independent hotel clients: Monthly PPC and meta ad spend: $2,000 Result: 60 room…
As a revenue management consultant, consider this scenario for your independent hotel clients: Monthly PPC and meta ad spend: $2,000 Result: 60 room…
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