Bryan Adams

In today’s fiercely competitive job market, with the balance of power squarely in job-seekers’ hands, how can organizations attract and retain the most talented candidates—and the best additions to their culture?

The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them.

Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee… Show more

In today’s fiercely competitive job market, with the balance of power squarely in job-seekers’ hands, how can organizations attract and retain the most talented candidates—and the best additions to their culture?

The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them.

Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You’ll learn how to create a “smart filter,” elevate your organization’s strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates’ minds like never before. Show less

This book outlines a complete plug and play approach to digital marketing and social media and includes a host of useful downloads, tools and resources to inject emotion, strategy and value into your marketing.
Most of all, it wakes you up to (or reminds you of) the level of research, understanding and insight you can glean from your audience to reflect as a very powerful currency within your messaging, content and the brand experience you create.

The interesting thing about Getting… Show more

This book outlines a complete plug and play approach to digital marketing and social media and includes a host of useful downloads, tools and resources to inject emotion, strategy and value into your marketing.
Most of all, it wakes you up to (or reminds you of) the level of research, understanding and insight you can glean from your audience to reflect as a very powerful currency within your messaging, content and the brand experience you create.

The interesting thing about Getting Goosebumps is that experienced marketers that are still in the trenches working every day with businesses small and large including global brands such as Vodafone, LinkedIn and Virgin Media write it. Reading each chapter, it’s very obvious that the advice isn’t so much academic theory but ammunition that’s recently been fired and help secure the next real life marketing victory.

The advice features amongst an honest, stark account of recent trials and tribulations of contemporary marketing, which makes the insight all the more, believable and easy to relate to whatever your level of marketing happens to be.

The title of book, Getting Goosebumps’ might suggest, to some, a lean towards the softer fluffier side of brand advocacy, however it’s quite the opposite. The authors passionately believe that the understanding and manipulation of human emotions is still widely under-estimated and over looked and it’s certainly the most valuable commodity available to modern day marketers.
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You wouldn’t accuse Bryan Adams of lacking ambition. He wants to make a movie (he’s already written the screenplay). He wants a pilot’s licence (he’s had a couple of lessons so far). Oh, and he wants £15m in his back pocket by the time he’s 40 (he’s 36 now).

Following our recent feature City Brand Leaders – Liverpool we decided to do a Q&A with select group of Liverpool’s leading agency CEOs to help focus on the Liverpool brand and consider their own vision for the city.

The owner of a Liverpool-based web marketing business has created a novel twist on his customer acquisition strategy by taking equity stakes in the companies he serves in lieu of fees.

PH Creative has taken on three new members of staff, swelling numbers at the Liverpool-based digital outfit to 21.
According to PH the extra heads have been required due to “a series of client wins and project launches.”

Ph Creative, the Liverpool-based digital marketing agency, has announced the opening of a new office in Spain.

Liverpool’s PH Creative has added to its overseas presence, with a new office in Spain to complement the agency’s existing international arm in New York.

MARKETING agency PH Creative has won a contract to design a new interactive website for Domino’s Pizza.