About
Bryan is the CEO and founder of HappyDance, the world’s leading enterprise level careers…
Articles by Bryan
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Is it time for ‘Diversity’ to stand alone? Is there a new, brighter future in store for ‘Equity’ and ‘Inclusion’?
Is it time for ‘Diversity’ to stand alone? Is there a new, brighter future in store for ‘Equity’ and ‘Inclusion’?
By Bryan Adams
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7 Months From Insolvency, Starbucks Did This -- Here’s Why It’s More Applicable Than Ever
7 Months From Insolvency, Starbucks Did This -- Here’s Why It’s More Applicable Than Ever
By Bryan Adams
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The Hidden Power of Vulnerability: How Airbnb and Hilton Faced the COVID-19 Crisis with Honesty and Compassion
The Hidden Power of Vulnerability: How Airbnb and Hilton Faced the COVID-19 Crisis with Honesty and Compassion
By Bryan Adams
Activity
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This week, we get to know our speakers & the TED mission a little bit more. FYI, TED is an acronym that stands for Technology, Entertainment…
This week, we get to know our speakers & the TED mission a little bit more. FYI, TED is an acronym that stands for Technology, Entertainment…
Liked by Bryan Adams
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In the last 3 months I have... 💼 Started an amazing new job. Joining the Global TA Leadership team NielsenIQ 🏠 Moved out of Kent and to a…
In the last 3 months I have... 💼 Started an amazing new job. Joining the Global TA Leadership team NielsenIQ 🏠 Moved out of Kent and to a…
Liked by Bryan Adams
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This is a 'bucket list' event for me. I'm hoping to bring some new insights and ideas to an already exciting and inspiring event. October will be a…
This is a 'bucket list' event for me. I'm hoping to bring some new insights and ideas to an already exciting and inspiring event. October will be a…
Shared by Bryan Adams
Experience
Licenses & Certifications
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Prof G Certified Strategist
Prof G
Issued
Volunteer Experience
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Advisory Board Member (Employer Branding & Recruitment Advertising research)
HR.com
- Present 3 years 7 months
Honoured to join this advisory board to help drive the industry direction, thought leadership, and best practices through primary research, and to help advance the competencies and skills of HR professionals. #hrresearchinstitute
Publications
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Give & Get Employer Branding
Houndstooth Press
In today’s fiercely competitive job market, with the balance of power squarely in job-seekers’ hands, how can organizations attract and retain the most talented candidates—and the best additions to their culture?
The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them.
Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee…In today’s fiercely competitive job market, with the balance of power squarely in job-seekers’ hands, how can organizations attract and retain the most talented candidates—and the best additions to their culture?
The answer may surprise you. The most effective employer brands don’t attract candidates; they repel them.
Combining the expertise of employer brand industry leaders Charlotte Marshall and Bryan Adams, Give & Get Employer Branding redefines the concept of an employee value proposition entirely. Instead of a sales pitch aimed at seducing candidates with sizzle, this refreshing new approach harnesses the value to be found within the cultural realities and expectations of the company. You’ll learn how to create a “smart filter,” elevate your organization’s strengths by pairing them with what it truly takes to thrive, and answer the burning questions on candidates’ minds like never before.Other authorsSee publication -
Getting Goosebumps: A Pragmatic Guide to Inbound Marketing
Ph.Creative | Wordscape | Inbound Marketing
This book outlines a complete plug and play approach to digital marketing and social media and includes a host of useful downloads, tools and resources to inject emotion, strategy and value into your marketing.
Most of all, it wakes you up to (or reminds you of) the level of research, understanding and insight you can glean from your audience to reflect as a very powerful currency within your messaging, content and the brand experience you create.
The interesting thing about Getting…This book outlines a complete plug and play approach to digital marketing and social media and includes a host of useful downloads, tools and resources to inject emotion, strategy and value into your marketing.
Most of all, it wakes you up to (or reminds you of) the level of research, understanding and insight you can glean from your audience to reflect as a very powerful currency within your messaging, content and the brand experience you create.
The interesting thing about Getting Goosebumps is that experienced marketers that are still in the trenches working every day with businesses small and large including global brands such as Vodafone, LinkedIn and Virgin Media write it. Reading each chapter, it’s very obvious that the advice isn’t so much academic theory but ammunition that’s recently been fired and help secure the next real life marketing victory.
The advice features amongst an honest, stark account of recent trials and tribulations of contemporary marketing, which makes the insight all the more, believable and easy to relate to whatever your level of marketing happens to be.
The title of book, Getting Goosebumps’ might suggest, to some, a lean towards the softer fluffier side of brand advocacy, however it’s quite the opposite. The authors passionately believe that the understanding and manipulation of human emotions is still widely under-estimated and over looked and it’s certainly the most valuable commodity available to modern day marketers.
Other authorsSee publication -
What I’ve Learnt: Bryan Adams, CEO of Ph.Creative
Prolific North
You wouldn’t accuse Bryan Adams of lacking ambition. He wants to make a movie (he’s already written the screenplay). He wants a pilot’s licence (he’s had a couple of lessons so far). Oh, and he wants £15m in his back pocket by the time he’s 40 (he’s 36 now).
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Liverpool Focus
Creative Brief
Following our recent feature City Brand Leaders – Liverpool we decided to do a Q&A with select group of Liverpool’s leading agency CEOs to help focus on the Liverpool brand and consider their own vision for the city.
Other authorsSee publication -
Business owner takes in lieu of fees.
The Financial Times
The owner of a Liverpool-based web marketing business has created a novel twist on his customer acquisition strategy by taking equity stakes in the companies he serves in lieu of fees.
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PH Creative new recruits swell numbers to twenty one.
How Do
PH Creative has taken on three new members of staff, swelling numbers at the Liverpool-based digital outfit to 21.
According to PH the extra heads have been required due to “a series of client wins and project launches.” -
Liverpool's Ph Creative opens in Valencia.
The Drum
Ph Creative, the Liverpool-based digital marketing agency, has announced the opening of a new office in Spain.
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PH Creative tests European waters with opening of Spanish office.
How Do
Liverpool’s PH Creative has added to its overseas presence, with a new office in Spain to complement the agency’s existing international arm in New York.
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PH Creative wins Aintree and Maghull deal with Domino’s Pizza.
Liverpool Daily Post
MARKETING agency PH Creative has won a contract to design a new interactive website for Domino’s Pizza.
Other authors
Courses
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Masterclass: Arron Sorkin's Screenwriting
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Storynomics
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Storynomics
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Projects
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Conversion rate optimisation
- Present
Continual efforts to systemically improve the ROI of a website by analysing how people use the site and making incremental improvements.
Other creatorsSee project -
PH Creative
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PH Creative is a professional online marketing company delivering business growth to it's customers
Other creatorsSee project
Organizations
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BIMA
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- Present
Recommendations received
3 people have recommended Bryan
Join now to viewMore activity by Bryan
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This week, we get to know our speakers & the TED mission a little bit more. FYI, TED is an acronym that stands for Technology, Entertainment…
This week, we get to know our speakers & the TED mission a little bit more. FYI, TED is an acronym that stands for Technology, Entertainment…
Liked by Bryan Adams
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Appreciate the insights CareerXroads and my friends/peers are sharing around all things Talent Attraction: EB & RM. Love being part of this tribe, I…
Appreciate the insights CareerXroads and my friends/peers are sharing around all things Talent Attraction: EB & RM. Love being part of this tribe, I…
Liked by Bryan Adams
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Love what you do... I had a rare but needed vacation this week on the Amalfi coast. I got back last night and would normally take the Friday off…
Love what you do... I had a rare but needed vacation this week on the Amalfi coast. I got back last night and would normally take the Friday off…
Liked by Bryan Adams
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