Bryan Eisenberg

Based on real characters and true stories, The Rice and Beans Millionaire is a modern day primer on the foundational rules of financial success that aren’t taught in school or pushed by popular culture. This a “Rule Breaker” book for those who don’t yet see themselves as rule breakers. A book for aspiring entrepreneurs who may well believe that entrepreneurship is too complex or difficult to start for “everyday people.”

Readers will learn the street-smart fundamentals of starting a… Show more

Based on real characters and true stories, The Rice and Beans Millionaire is a modern day primer on the foundational rules of financial success that aren’t taught in school or pushed by popular culture. This a “Rule Breaker” book for those who don’t yet see themselves as rule breakers. A book for aspiring entrepreneurs who may well believe that entrepreneurship is too complex or difficult to start for “everyday people.”

Readers will learn the street-smart fundamentals of starting a profitable business or side hustle through the adventures of Bob, who starts out working two jobs and feeling “Just Over Broke,” and ends up starting a side-hustle and learning the lessons required for true independence in today’s world.

Whether you’re a successful business owner, a kid, or an employee looking for more, this quick-read will show you new ways to think about entrepreneurship. Show less

You're on a road trip with an old man and a younger one.

Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It's a wonderful success, easily repeated, even by a lemonade… Show more

You're on a road trip with an old man and a younger one.

Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Walmart provide color and texture as they appear on the horizon and in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm as the four pillars of their success are made plain. It's a wonderful success, easily repeated, even by a lemonade stand. But only if you understand the importance of the marshmallow.
Show less

By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia, "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.

By using Buyer Legends in your organization you will:

• Improve communications - Your whole team will see and understand both the bigger picture and the important details… Show more

By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia, "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.

By using Buyer Legends in your organization you will:

• Improve communications - Your whole team will see and understand both the bigger picture and the important details
• Improve execution - You will turn big directives into purposeful and more effective actions
• Improve testing. You will understand how to plan and implement more effective and impactful tests
• Make more money. You will see improved conversion rates that make the up-front planning worth the time and effort

After reading this, you will have more insight as to why your marketing execution may not be meeting expectations and why your team might be struggling to “get it.” You will learn how to communicate your brand's story intent and the responsibility of each critical touch point within every level of your organization, from the boardroom to the stockroom.

The Buyer Legends process IS one of the final pieces of a complex puzzle that has been missing from most modern marketing efforts.

Wouldn't you like to have an edge in turning your brand into a legend? Show less

Featured Columnist at ClickZ.com, the leading publication for expert advice about digital marketing, email, brand, content and interactive marketing and social media.

Easy access to search and social intelligence is poised to change online content creation fundamentally. Writers have the ability to create more compelling content when they know the words and phrases their readers use while searching or sharing, or when they can get guidance on how to best structure their content for online visibility.

Whether writing a blog post, updating a website, creating new landing page copy, or crafting a press release, the new generation of real-time content… Show more

Easy access to search and social intelligence is poised to change online content creation fundamentally. Writers have the ability to create more compelling content when they know the words and phrases their readers use while searching or sharing, or when they can get guidance on how to best structure their content for online visibility.

Whether writing a blog post, updating a website, creating new landing page copy, or crafting a press release, the new generation of real-time content optimization tools can help any writer — regardless of SEO knowledge — develop content that is both more discoverable online and more compelling to read.
Show less

Stop guessing, start testing, and enjoy greater success with your website.
If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy… Show more

Stop guessing, start testing, and enjoy greater success with your website.
If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:

Develop a testing framework to meet your goals and objectives
Improve your website and move more of your customers to action
Select and categorize your products and services with a customer-centric view
Optimize your landing pages and create copy that sells
Choose the best test for a given application
Reap the fullest benefits from your testing experience
Increase conversions with over 250 testing ideas
Save $25 on Google AdWords with coupon included in the book
Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line. Show less

Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers Persuasion Architecture, a proven Persona-based methodology. Persuasion Architecture enables marketers to anticipate different angles from which customers frame their questions and then coordinate… Show more

Good marketers know that customer-centered marketing is mandatory. However, we are not the customer. What the customer perceives as relevant is the thing successful marketers must anticipate, plan, and deliver on. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing offers Persuasion Architecture, a proven Persona-based methodology. Persuasion Architecture enables marketers to anticipate different angles from which customers frame their questions and then coordinate messaging across multiple channels so that marketers can create predictive models of customer behavior. Don't miss out on learning about this six-sigma marketing approach that can skyrocket the effectiveness of your interactive marketing.

"There's some big thinking going on here-thinking you will need if you want to take your work to the next level. 'Typical, not average' is just one of the ideas inside that will change the way you think about marketing."-Seth Godin, Author, All Marketers Are Liars
Show less

Complete guide to ensuring your ecommerce operations are in check with the latest in consumer friendliness and appeal.