“I’ve worked with Burcu over the past several years. I have to say that she has made all the difference in our engagement with the agency that we were conducting research with. She is the kind a person that can take a failing project, breath life and creativity into it and turn it into a hugely successful project. I have presented on stage with her and she has great presence. Overall, Burcu is an amazing and extremely talented person.”
About
Analytical and strategic thinker/consultant specialized in uncovering consumer needs…
Experience
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Education
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Honors & Awards
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Microsoft Advertising Agency Awards 2019: Executive of the Year
Microsoft Advertising
Executive of the Year is awarded to an executive (in leadership position, with nationwide influence) who has done an exceptional job in championing the search practice and demonstrating commitment to partnering with and investing in Microsoft Advertising.
https://about.ads.microsoft.com/en-us/blog/post/september-2019/the-2019-microsoft-advertising-agency-awards-meet-the-winners
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Vanguard Awards 2018: Global Best Agency Initiative
Performics
Won the Global Best Agency Initiative award for leading the development of a strategic tool that can code search terms based on intent signals and is scalable globally, Intent Scoring Algorithm.
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Vanguard Awards 2017: Best Intent-Based Planning Award
Performics
Won the Best Intent-Based Planning Award with the new cross-channel, competitive audience segmentation framework, Smarter Breakthrough Audit.
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Vanguard Awards 2016: The Most Innovative Project
Performics
Won the Most Innovative Project award for creating the Performics Competitive Audit framework.
Recommendations received
9 people have recommended Burcu
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