About
As the Founder of Very and having been involved in hundreds of product launches in the…
Articles by Benjamin
Activity
Experience
Education
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Babson College
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Activities and Societies: President of Inter-fraternal Council of Babson College (IFC) Babson College Vp of Judicial Affairs and Standards for IFC Babson College Chaplian For Sigma Phi Epsilon Faternity; Mass Theta Founder and President of the Babson American Red Cross Club
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Publications
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How To Choose Your Mobile Development Strategy
www.Inc.com
There are really only three choices for optimizing your mobile development. How to pick the right one. The proliferation of mobile devices presents big opportunities for business owners, but the mobile revolution begs a new question: " I have a mobile presence -- but is it the right kind of presence?" If you’ve heard murmurs of mobile optimization, start listening, because they’ll only grow louder. But don’t be daunted: Identifying the best mobile strategy for your business is simply a matter…
There are really only three choices for optimizing your mobile development. How to pick the right one. The proliferation of mobile devices presents big opportunities for business owners, but the mobile revolution begs a new question: " I have a mobile presence -- but is it the right kind of presence?" If you’ve heard murmurs of mobile optimization, start listening, because they’ll only grow louder. But don’t be daunted: Identifying the best mobile strategy for your business is simply a matter of identifying the right approach
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Finding Your Me Too 'Plus Plus'
www.Inc.com
Sometimes it's okay to have a copycat company. The trick is in finding the differentiator that sets you apart. It’s no secret that great business ideas are often generated from other very similar ideas. But like any start-up, a “me too” company needs to avoid being steamrolled by better-capitalized, better-connected competitors. For that, you need the “me too plus plus.”
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How to Fix the Solution
www.Inc.com
Some problems are best tackled with a counter-intuitive approach. Great innovators often experience an “a-ha” moment--a moment when they finally stumble upon a solution to a problem. For Rosanne Haggerty, an international pioneer in the fight against homelessness, that “a-ha” moment happened backwards.
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3 Keys to Authentic Cause Marketing
www.Inc.com
Here's how your company, your cause, and your customers can all benefit from your socially-minded efforts. Carol Cone, managing director of public relations firm Edelman, is often referred to as the mother of cause marketing. That’s the practice of seeking a marketing boost by affiliating your company with a worthy cause. And even Cone says that cause-related marketing, as we know it, is dead.
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Why The Big Idea Doesn't Need to Be Big
www.Inc.com
It's easy to get obsessed with finding The Big Idea. Here's why we need more tweakers and fixer-uppers instead. Entrepreneurs tend to focus on big, new ideas – they want to build tomorrow's Facebook. But the biggest ideas aren't always the ones that have the most immediate impact on people's lives. For that, entrepreneurs need to focus less on invention and more on innovation and integration.
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How to Build a Great Virtual Team
www.Inc.com
How to get the right people, doing the right work, in the in the right places. Not every employee wants or needs to be in the office with the rest of the team. Real estate is expensive. And sometimes the best talent isn’t local. The solution is obvious: telecommuting.
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How to Pitch Venture Philanthropists
www.Inc.com
If your company has a social mission, you might find a whole new universe of funders willing to back your company. If you know how to pitch them. For most entrepreneurs, there’s a pretty standard hierarchy of outside funding. Who you approach depends on what stage your business is in. You start with friends and family, then maybe move on to angel investors and bank loans. Some companies will seek out venture capital or strategic partnerships.
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Lessons From Craigslist, eBay, & Kickstarter
www.Inc.com
So-called collaborative consumption is changing the way we buy just about everything. What you can learn from this still-growing trend. Looking to get more done, faster? Of course. Most entrepreneurs are. And collaborative consumption—a movement that is reinventing sharing, swapping, bartering, and trading, all through social networks—has much to teach us about building a businesses fast, faster, fastest.
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An Entrepreneur's "Stop Doing" List
www.Inc.com
As Jim Collins says, what you stop doing is as important as what's on your to-do list. Here's what you need to stop doing, immediately. It’s common for founders to feel overwhelmed, and with good reason. When I started my first company, I spent way too much time doing things that didn’t have a big payoff. But as Jim Collins says, your “stop-doing” list is just as important as your to-do list.
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Founders: Do These 3 Things First
www.Inc.com
Sure, it's easy to get overwhelmed. But here are three things all entrepreneurs need to do right out of the gate. If you’re new business is showing some healthy vital signs and getting some serious chatter, chances are that just glancing at your to-do list is enough to give you a headache. It’s easy to be impatient when you’ve got a great idea you’re dying to get out there in a big way, which is why it’s so important to set priorities. Before you do anything else, make sure you:
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How to Make More Impact With Fewer People
www.Inc.com
Growth means different things to different people. And it doesn't necessarily mean more headcount. Entrepreneurs often joke that the perfect number of employees is one—the founder. Once you take on your first employee, you’ve got legal, tax, and payroll headaches that didn’t exist before.
Honors & Awards
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Best Companies for Women to Advance
Parity.org
Our annual Best Companies for Women to Advance™ list (and upcoming Best Companies for People of Color to Advance™ list) recognize organizations that are creating the culture and conditions in which women and people of color can rise.
https://www.parity.org/best-companies/
Companies are rated across a comprehensive rubric covering recruiting, promotion, and compensation practices, as well as specific employee benefits and policies and quantitative representation at the leadership…Our annual Best Companies for Women to Advance™ list (and upcoming Best Companies for People of Color to Advance™ list) recognize organizations that are creating the culture and conditions in which women and people of color can rise.
https://www.parity.org/best-companies/
Companies are rated across a comprehensive rubric covering recruiting, promotion, and compensation practices, as well as specific employee benefits and policies and quantitative representation at the leadership level. -
Best Places to Work
Business Intelligence Group
https://www.verytechnology.com/news/very-named-a-finalist-in-best-places-to-work-award-program
We’re thrilled that the Business Intelligence Group named Very a finalist in the 2022 Best Places to Work awards!
“People-forward,” “freedom,” “ownership,” and “community” are some of the terms employees use to describe the Very work environment. This sentiment is echoed in recent recognition by the Business Intelligence Group, which named Very a finalist in the 2022 Best Places to Work…https://www.verytechnology.com/news/very-named-a-finalist-in-best-places-to-work-award-program
We’re thrilled that the Business Intelligence Group named Very a finalist in the 2022 Best Places to Work awards!
“People-forward,” “freedom,” “ownership,” and “community” are some of the terms employees use to describe the Very work environment. This sentiment is echoed in recent recognition by the Business Intelligence Group, which named Very a finalist in the 2022 Best Places to Work awards.
The Best Places to Work award program identifies organizations doing all they can to improve performance by challenging their employees in fun and engaging work environments. To be considered a finalist, companies must have an overall score that meets or exceeded the 2022 benchmark. -
Inc. Magazines Best Workplaces
Inc. Magazine
https://www.verytechnology.com/news/very-named-one-of-inc-magazines-best-workplaces-2020
Very has been named to Inc. magazine’s annual list of the Best Workplaces for 2020. Hitting newsstands May 12 in the May/June 2020 issue, and as part of a prominent Inc.com feature, the list is the result of a wide-ranging and comprehensive measurement of private American companies that have created exceptional workplaces through vibrant cultures, deep employee engagement, and stellar…https://www.verytechnology.com/news/very-named-one-of-inc-magazines-best-workplaces-2020
Very has been named to Inc. magazine’s annual list of the Best Workplaces for 2020. Hitting newsstands May 12 in the May/June 2020 issue, and as part of a prominent Inc.com feature, the list is the result of a wide-ranging and comprehensive measurement of private American companies that have created exceptional workplaces through vibrant cultures, deep employee engagement, and stellar benefits.
A few of the standout stats from Very’s custom report include:
94.74% of Very employees are highly engaged (defined as advocates who view the company favorably and intend to stay).
100% of both women and men at Very surveyed agreed with the statement, “I see professional growth and career development opportunities for myself in this organization.”
“Transparent” was marked as the top word used by employees to describe Very’s work environment.
Additionally, here are a few of our favorite anonymous employee quotes pulled from the report:
“This is truly the best job I have ever had.”
“Very is a company that is self-analyzing, and continuously improving itself.”
“The company has a strong culture of collaboration and excellence that permeates all areas of the business.” -
TIME Best Inventions of 2020
TIME Magazine
Today, TIME reveals its annual list of the 100 Best Inventions that are making the world better, smarter, and even a bit more fun. We’re thrilled to share that Very client KEEP Labs made the list!
KEEP Labs is a Canadian tech company founded in 2018 by two dads who were looking for a smart and safe way to store prescriptions and cannabis at home. Focused on smart medicinal storage, KEEP Lab’s introductory product is also a CES 2020 Innovation Honoree. You can follow them on social media…Today, TIME reveals its annual list of the 100 Best Inventions that are making the world better, smarter, and even a bit more fun. We’re thrilled to share that Very client KEEP Labs made the list!
KEEP Labs is a Canadian tech company founded in 2018 by two dads who were looking for a smart and safe way to store prescriptions and cannabis at home. Focused on smart medicinal storage, KEEP Lab’s introductory product is also a CES 2020 Innovation Honoree. You can follow them on social media @discoverkeep.
Very partnered with KEEP Labs to design and build the hardware and firmware for KEEP, as well as the companion mobile application.
https://www.verytechnology.com/news/very-client-keep-named-to-times-list-of-the-100-best-inventions-of-2020 -
Forbes 30 Under 30
Forbes Media
ReadyCart was 1 of 5 companies awarded to pitch at the 2014 Forbes Under 30 Summit in Philadelphia.
http://www.forbes.com/sites/randalllane/2014/10/16/under-30-summit-steve-case-is-giving-400000-to-one-of-these-5-young-entrepreneurs/#6134e51d20d5 -
BusinessWeekTop 25 Best Young Entrepreneurs - Class of 2008
BusinessWeek
"Last year, we asked readers to nominate candidates for our annual search for the most promising young entrepreneurs—aged 25 or under—in the U.S. Then our staff whittled down the crop of nominees to 25 businesses and profiled each of them..."
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