Cara Golberg

Cara Golberg

Omni Consumer Behavior Consultant - What do you know about your consumer?

Greater Chicago Area
653 followers 500+ connections

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About

An accomplished leader who strives to achieve top performance with passion and enthusiasm within a team. Collaborating with teams large and small to discuss innovative initiatives, update methods, and improve upon past results. Results driven Analyst with a passion for keeping up with industry trends and utilizing innovative strategies to reach target consumers and enhance brand loyalty through effective sales analysis and actions.

Activity

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Experience

  • NielsenIQ

    NielsenIQ

    3 years 7 months

    • NielsenIQ Graphic

      Omni Solutions Consultant Associate Manager

      NielsenIQ

      - 11 months

      Chicago, Illinois, United States

    • NielsenIQ Graphic

      Associate Client Manager

      NielsenIQ

      - 1 year

    • NielsenIQ Graphic

      Buy Commercial Analyst

      NielsenIQ

      - 1 year 9 months

      Greater Chicago Area

      Analysis & Reporting Analyst on Client Delivery
      -Work with clients on business needs surrounding sales & consumer data
      -Creates slide decks & excel workbooks to display findings for easy understanding and use to client
      - Presents to clients information in formal settings in person and virtually
      -Utilizes LEAN mindset to move faster and bolder

  • Kohl's Graphic

    Merchandise Analyst

    Kohl's

    - 1 year 2 months

    Greater Milwaukee Area

    Creates strong relationships with vendors and cross-functional teams to drive sales and strategic plans leading to a great customer experience. Leads inventory management and sales analysis for Fashion Accessories looking at customer and market trends and digital insights.

    -Analyze market trends and customers’ shopping habits to ensure products are placed in correct locations based on climates, demographics and customer insights updating strategies and making recommendations to the…

    Creates strong relationships with vendors and cross-functional teams to drive sales and strategic plans leading to a great customer experience. Leads inventory management and sales analysis for Fashion Accessories looking at customer and market trends and digital insights.

    -Analyze market trends and customers’ shopping habits to ensure products are placed in correct locations based on climates, demographics and customer insights updating strategies and making recommendations to the buying team
    -Monitor and make necessary changes on digital inventory strategies based on channel-selling for best logistics optimization
    -Impacts business by controlling inventory placement; increased belt sales due to analysis of most productive style placement in certain store groupings
    -Guiding 20 interns through a 10-week internship as Intern SME, focused on teaching how to analyze business and work on projects impacting sales and future digital insights
    -SIMR Report SME: teaching peers how to utilize corporate report for inventory management based on statistical deviations of sales vs. inventory
    -Launched a digitally native brand in 51 stores ensure best selling styles are adequately stocked, staying consistent with consumer trends and brand identity, resulting in rollout of 100 additional stores in Fall 2019
    -Training a Merchandise Analyst through 8 week rigorous course covering best practices of analyst role and systems through collaboration on sales trends and inventory management
    -Develops strong relationships with vendor partners to establish customer-centric strategies through market-analysis and insights

  • Kohl's

    Kohl's

    11 months

    • Kohl's Graphic

      Brand Representative

      Kohl's

      - 9 months

      Bloomington, Indiana

      Selected as one of two representatives after acceptance of full-time offer, manager reference, and passion about Kohl’s.

      -Support recruiter at career fair, networking events, and create separate events for potential candidates to learn more about company
      -Create and run interview preparation sessions to prepare candidates for interviews, and applications
      -Meet one-on-one with potential candidates to speak about my experience as an intern and what they could look for if were to…

      Selected as one of two representatives after acceptance of full-time offer, manager reference, and passion about Kohl’s.

      -Support recruiter at career fair, networking events, and create separate events for potential candidates to learn more about company
      -Create and run interview preparation sessions to prepare candidates for interviews, and applications
      -Meet one-on-one with potential candidates to speak about my experience as an intern and what they could look for if were to take the position.

    • Kohl's Department Stores Graphic

      Merchandise Analyst Intern

      Kohl's Department Stores

      - 3 months

      Menomonee Falls, WI

      This position was in the buying office in the Fashion Accessories Department. I worked with Product Development, Vendors, and Distribution Centers to ensure we had the best experience for our customers.

      -Presented Strategy Presentation on implementing trends with predicted sales of two million dollars to executives and managers
      -Analyzed and created reports to find opportunities in styles, colors, and patterns that were not resonating with our customer
      -Focused on Madden and Nike…

      This position was in the buying office in the Fashion Accessories Department. I worked with Product Development, Vendors, and Distribution Centers to ensure we had the best experience for our customers.

      -Presented Strategy Presentation on implementing trends with predicted sales of two million dollars to executives and managers
      -Analyzed and created reports to find opportunities in styles, colors, and patterns that were not resonating with our customer
      -Focused on Madden and Nike brands sales in order to assist in purchasing products for next season to maximize sales
      -Worked closely with the buying offices to allocate assortment, partner with vendors, and solve trouble in distribution centers

  • DSW Graphic

    Sales Associate

    DSW

    - 3 months

    Vernon Hills, IL

    Worked on the floor at a retail store focusing on customer retention and satisfaction. Achieved signups for the rewards program giving back to customers who shop often at DSW.

    -Surpassed daily store goal of 50% DSW Rewards Program enrollment by consistently achieving an average of 75% through sharing the value of the program
    -Demonstrated “Customer First” engagement by experience greeting, asking qualifying questions and presenting accessories leading to sales increases and higher…

    Worked on the floor at a retail store focusing on customer retention and satisfaction. Achieved signups for the rewards program giving back to customers who shop often at DSW.

    -Surpassed daily store goal of 50% DSW Rewards Program enrollment by consistently achieving an average of 75% through sharing the value of the program
    -Demonstrated “Customer First” engagement by experience greeting, asking qualifying questions and presenting accessories leading to sales increases and higher average sales per transaction
    -Received seven “Bravo Awards” in a three-month period for outstanding customer service, representing the values of DSW

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