About
Carole partners with Fortune 100 brands and start-ups to identify candidates for…
Articles by Carole
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Rutgers Business School Executive Education Presents: A Mini-MBA on Integrated Marketing Communications
Rutgers Business School Executive Education Presents: A Mini-MBA on Integrated Marketing Communications
By Carole Walker
Activity
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Big news today! I'm excited to see this historic announcement between Mars and Kellanova! #ProudlyMars #Mars #Kellanova
Big news today! I'm excited to see this historic announcement between Mars and Kellanova! #ProudlyMars #Mars #Kellanova
Liked by Carole Walker
Experience
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Integrity Talent Solutions US
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Education
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The College of New Jersey
Activities and Societies: On-campus events, Concert Committee
While at TCNJ, I worked in a psychiatric hospital as a nursing assistant, in charge of tracking patients daily activities and offering a supportive ear. I was also hands on, literally, twice a week performing ECT or, as most know it, shock therapy.
Volunteer Experience
Courses
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Challenger Sales (Demand Media)
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Consumer Insights (Mars)
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Design Thinking (Mars)
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Harvard Negotiations (Kraft)
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High Performance Teams (Mars)
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LEADS (Kraft)
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Landmark Education; Forum, Advanced Course, SELP
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Leadership on Paper
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Leads Leadership Program (Kraft)
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Lean Six Sigma
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NEST: Nabisco Excellence in Strategic Thinking
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Strategies of Desire (Mars)
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Projects
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New Media Innovations
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New Media Innovation has to first positively drive the business, and also be engaging, award winning, and move the industry forward while educating and delivering the brand promise. Explored innovations like turning Skittles website over to the fans on FaceBook and Twitter, ... and having consumers program, vote on and view a young man's life for 6 weeks on ControlTV.com, funded through Snicker's branded entertainment budget...to bringing Betty White back to life on the Super Bowl's most…
New Media Innovation has to first positively drive the business, and also be engaging, award winning, and move the industry forward while educating and delivering the brand promise. Explored innovations like turning Skittles website over to the fans on FaceBook and Twitter, ... and having consumers program, vote on and view a young man's life for 6 weeks on ControlTV.com, funded through Snicker's branded entertainment budget...to bringing Betty White back to life on the Super Bowl's most favorite ad at 88 years old...Cannes lion winning M&Ms character branded integration on Entertainment Tonight proving that branded content plus advertising is the ultimate branding experience. My advice is be selective, strategic, and then be brave and execute flawlessly!
Honors & Awards
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A Woman To Watch
Ad Age
So honored with 49 other amazing women! I hope our next president is the first US President who is Mom.
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Ad tech Digital Industry Award
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Previously called the Ad tech Lifetime Achievement Award
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EFFIE David & Goliath Award for Oscar Healthcare
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Effie
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For "US Army Be All You Can Be IMC" from Y&R's Army Group; Integrated and powerful interdisciplinary team of agency folks.
Organizations
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Association of National Advertisers
Chair, Digital Marketing Committee
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BPA Worldwide
Chairman of the Board
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The Ad Council
Board Member
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