About
With over twenty years of experience in leading strategy, marketing and innovation in the…
Articles by Caroline
Contributions
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What are the best strategies to increase brand awareness and recall in a crowded market?
For global brands, there's also a consideration as to branding in local markets, per cultural distinctions. One way to think of this is the thermometer framework in which the name and logo are typically static whereas the product, distribution, price, and communications may vary.
Activity
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Just wrapped my keynote at #RDC24. Our future plans for commerce was a definite highlight. Over the last few months, #Roblox has been exploring…
Just wrapped my keynote at #RDC24. Our future plans for commerce was a definite highlight. Over the last few months, #Roblox has been exploring…
Liked by Caroline Giegerich
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I’m thrilled to share that I have taken on the role of Head of Media Consulting at R3. This is an exciting new chapter for me, and I am honored to…
I’m thrilled to share that I have taken on the role of Head of Media Consulting at R3. This is an exciting new chapter for me, and I am honored to…
Liked by Caroline Giegerich
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I just posted this a couple hours ago. I know LinkedIn is pushing video content, but these impression and view stats are mind-boggling! Is this a…
I just posted this a couple hours ago. I know LinkedIn is pushing video content, but these impression and view stats are mind-boggling! Is this a…
Liked by Caroline Giegerich
Experience
Education
Licenses & Certifications
Volunteer Experience
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Volunteer
Umbrella
- 5 months
Health
I deliver groceries to individuals aged 60 and over to ensure that high risk individuals stay at home as much as possible during the coronavirus crisis.
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Biker/Fundraiser
San Francisco AIDS Foundation
- 3 years 1 month
Health
I participated in the AIDS Lifecycle for 3 years biking 545 miles down the California coastline from San Francisco to Los Angeles to raise money and awareness for the AIDS Foundation. I participated 1 year as a volunteer supporting other riders on their way.
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Company Coordinator/Fundraiser
City Harvest
- 2 years 1 month
Poverty Alleviation
I managed a company-wide fundraising campaign while at HBO delivering brown paper bags to all staff members to ask them to give what they would spend on lunch to City Harvest.
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Company Coordinator
Art Start Org
- Present 16 years 4 months
Arts and Culture
I coordinated a campaign to donate HBO un-used computers to Art Start NYC after the organization had been burglarized and lost all of their computers.
Publications
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How Investing Makes for a Better Marketer
Adweek
How investing translates to performance marketing skills.
Honors & Awards
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CTAM 1st Place Mark Award: HBO The Wire Re-Up Campaign
CTAM
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CTAM On Demand Case Study: 1st Place / HBO The Wire
CTAM
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Internationalist Bronze Award: Hyundai Tucson Online Video
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Internationalist Gold Award: Lionsgate Expendables Foursquare
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MOBI Gold Award: Lionsgate Expendables Foursquare
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Mobile Excellence Award: Lionsgate Expendables Foursquare
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OMMA Award (Best Integrated Online): Dr. Pepper Chegg
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Test Scores
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WSET Level 2
Score: Pass with Merit
An intermediate level qualification exploring wines and spirits for those working in the industry or wine and spirit enthusiasts. This qualification explores the major grape varieties and important wine regions in which they are grown. We learned about the styles of wines produced from these grapes as well as key classifications and labeling terminology. A basic overview of the key categories of spirits and liqueurs will also be provided.
Languages
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Spanish
Limited working proficiency
Organizations
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2020 Adweek Executive Mentee
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- PresentAdweek’s Executive Mentor Program connects senior-level marketers with some of the world’s top CMOs, CBOs, CEOs, Chief D&I Officers, Chief Creative Officers, and more to help shape the next generation of marketing leaders.
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Television Academy
Co-Chair for NY Events, Interactive Media Peer Group
- PresentThe Academy of Television Arts & Sciences is best known for the Primetime Emmy Awards. The Board of Governors, consisting of two elected representatives from each of the 29 Peer Groups (Executive Committee Members), makes business and policy decisions relating to the Academy and its role in the industry. Interactive Media is currently the 6th largest Peer Group, boasting almost 900 nationwide members involved in creating interactive media content and technology for television and related…
The Academy of Television Arts & Sciences is best known for the Primetime Emmy Awards. The Board of Governors, consisting of two elected representatives from each of the 29 Peer Groups (Executive Committee Members), makes business and policy decisions relating to the Academy and its role in the industry. Interactive Media is currently the 6th largest Peer Group, boasting almost 900 nationwide members involved in creating interactive media content and technology for television and related industries. I am an Executive Committee member and responsible for establishing events for the Television Academy and the Interactive Media Peer Group in New York City to broaden perspective and increase networking opportunities.
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26 people have recommended Caroline
Join now to viewMore activity by Caroline
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This. This is what fuels me the most in life. Great friends, fun adventures, real human connection, and care for one another. When you travel, or…
This. This is what fuels me the most in life. Great friends, fun adventures, real human connection, and care for one another. When you travel, or…
Liked by Caroline Giegerich
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Loved stepping back into the mothership that is ADWEEK’s Yeah, That’s Probably an Ad with former cohosts Luz Corona, MPS and David Griner to chat…
Loved stepping back into the mothership that is ADWEEK’s Yeah, That’s Probably an Ad with former cohosts Luz Corona, MPS and David Griner to chat…
Liked by Caroline Giegerich
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⭐️ Some big important news in the world of music and entertainment regarding artist/actor/company IP x AI. ⭐️ YouTube announces tools within…
⭐️ Some big important news in the world of music and entertainment regarding artist/actor/company IP x AI. ⭐️ YouTube announces tools within…
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