Cary Tilds

Cary Tilds

Bloomfield Hills, Michigan, United States
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About

Passionate about strategy, marketing, technology and innovation. Family, friendship, and…

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Activity

Experience

  • Flikforge Graphic

    Flikforge

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    Bloomfield Hills, Michigan, United States

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    San Francisco Bay Area

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    Dearborn, MI

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Education

Licenses & Certifications

Publications

  • DASH The Connected Car Autotainment Conference - Keynote

    http://www.dashconference.com/

    On October 16, 2014 Cary Tilds, Chief Innovation Officer at GroupM, will deliver a keynote address with this intriguing theme: "What Got You Here Won't Get You There."

    See publication

  • Location 2.0 - Keynote

    Telnav and DMR Index

    Keynote Overview - The future of location and mobile advertising is bright.

    Location marketing will evolve separately but complementing the practice of local marketing. New technologies like beacons will help create new consumer profiles and associated messaging opportunities. Other technologies, like Google Project Tango which does not need beacon technology to map indoors, will compete for the shopper aisle. In-vehicle technology will add to local and location marketing but will…

    Keynote Overview - The future of location and mobile advertising is bright.

    Location marketing will evolve separately but complementing the practice of local marketing. New technologies like beacons will help create new consumer profiles and associated messaging opportunities. Other technologies, like Google Project Tango which does not need beacon technology to map indoors, will compete for the shopper aisle. In-vehicle technology will add to local and location marketing but will require a deep connection with the already connected mobile phone. It is not an either or game.

    The media channels and technologies the marketing community uses to reach consumers locally are all still in development in varying degrees against the connected consumer. Local and location signals and system challenges will continue to make the local marketing world more complex than it is.

    What got us here won’t get us there. We must move forward testing opportunities to apply towards scalable approaches for all of our businesses.

    See publication

  • IAB Leadership Meeting - Leader of Mobile Town Hall

    IAB

    How Can the Ecosystem Fully Leverage the Mobile Opportunity?

    Join your peers in one of five town halls, each one focusing on a major practical issue that is engulfing the ecosystem’s operations. Curated by industry experts who will frame and guide the conversation, your participation will not just address the industry’s most pressing issues, it will help chart the path to overcome them.

    The major insights and recommendations for action from each town hall will be reported from the…

    How Can the Ecosystem Fully Leverage the Mobile Opportunity?

    Join your peers in one of five town halls, each one focusing on a major practical issue that is engulfing the ecosystem’s operations. Curated by industry experts who will frame and guide the conversation, your participation will not just address the industry’s most pressing issues, it will help chart the path to overcome them.

    The major insights and recommendations for action from each town hall will be reported from the main stage during Tuesday's general session.

    Moderators:
    Jane Schachtel, Global Head, Technology & Telecom Strategy, Facebook
    Cary Tilds, Chief Innovation Officer, GroupM

    See publication

  • WPP Stream - Mind Control Presentation & Start-up Discussion

    WPP Stream

    Ignite Talk: Mind Control: existing and future use cases

    Bridge the gap between technology and the human body with brainwaves. In this presentation, I'll talk about the existing and future applications of mind control.

    https://www.youtube.com/watch?v=o9-OeVANGsM

    Working with Start-ups

    Come join Tara Marsh (WPP) and Cary Tilds (GroupM) to talk about all the different ways we work with start-ups and look at some examples of success stories

    See publication

  • GroupM What's Next Conference - Fireside Chat & Innovation Sessions

    GroupM Next

    Curated Innovation Showcases for:

    Codename Cygnus - radio/audio storytelling
    Guide - Avatar for the news
    Glide - Video texting
    Chirpify - Buying in the feed
    xKlaim (Formerly Paidpiper) - Delivering offers through social

    Fireside Chat: Inside the Mobility Movement - Grady Burnett, COO, Flurry

    See publication

Honors & Awards

  • IAB Service of Excellence Awards - Outstanding Contributor

    IAB

    The IAB Service of Excellence Awards honor individuals at IAB member companies who have gone above and beyond to make standout contributions to IAB initiatives in the past year. The winners of the IAB Service of Excellence Awards were announced at the IAB Annual Leadership Meeting (ALM) 2023. https://www.iab.com/alm2023-service_of_excellence/

  • IAB Games and eSports Committee Co-Chair

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    As the co-chair of the IAB Games and eSports committee, Cary drove actionable outcomes such as the Games and eSports Guidelines, an updated taxonomy for the industry to navigate gaming opportunities, as well as the updated Viewability Measurement Guidelines to support viewability of intrinsic in-game ads which can extend to virtual environments.

  • IAB Dynamic Committee Co-Chair - Dynamic Content Ad Standard

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    Co-chaired the committee to develop and release the IAB Dynamic Content Ad Standard, which was initially unveiled for public comment October 19th to November 28th 2016.

    The standard enables creative developers, ad content management systems, ad servers, and media platforms to efficiently build, serve, and measure ads based on the user’s context, and other data. It serves as a foundation to a new era of dynamic ads, which have quickly become a big game changing innovation in the…

    Co-chaired the committee to develop and release the IAB Dynamic Content Ad Standard, which was initially unveiled for public comment October 19th to November 28th 2016.

    The standard enables creative developers, ad content management systems, ad servers, and media platforms to efficiently build, serve, and measure ads based on the user’s context, and other data. It serves as a foundation to a new era of dynamic ads, which have quickly become a big game changing innovation in the advertising and digital marketing world.

  • Digital Innovation Award - Marketers Choice Winner

    DMR Index and Luma Partners

    The Marketers Choice Awards is the premier industry event recognizing leadership in digital marketing, brought to you by the Industry Index and Advertising Week.

    Marketer leaders have been nominated and selected by their peers in the ad tech space. Marketer categories recognize excellence in pushing forward innovation – championing technologies throughout organizations and exceptional thought leadership in their channel.

    Winners in each marketer category were selected by our…

    The Marketers Choice Awards is the premier industry event recognizing leadership in digital marketing, brought to you by the Industry Index and Advertising Week.

    Marketer leaders have been nominated and selected by their peers in the ad tech space. Marketer categories recognize excellence in pushing forward innovation – championing technologies throughout organizations and exceptional thought leadership in their channel.

    Winners in each marketer category were selected by our Board of Advisors, who voted on all nominees submitted via Industry Index vendor nominations.

  • AOL Distinguished Professor Series Inaugural Professor

    AOL

    In an effort to further educate our sales teams on the latest industry trends, the Agency Development team is kicking off our new “Distinguished Professor” series this month. The series will feature presentations by and discussions with key industry leaders that provide diverse perspectives on decisions that help shape our daily business.

    On Wednesday May 16th at 10am ET, please join me in hosting Cary Tilds, Chief Innovation Officer of Group M in our NYC offices. Cary will speak on…

    In an effort to further educate our sales teams on the latest industry trends, the Agency Development team is kicking off our new “Distinguished Professor” series this month. The series will feature presentations by and discussions with key industry leaders that provide diverse perspectives on decisions that help shape our daily business.

    On Wednesday May 16th at 10am ET, please join me in hosting Cary Tilds, Chief Innovation Officer of Group M in our NYC offices. Cary will speak on topics of her choosing, which include:

    • Perspectives on our competition
    • Best-in-class partnerships
    • Trends in digital and technology
    • Challenges facing agencies
    • How AOL can best work with agencies

  • Advertising Women of New York Working Mother of the Year

    AWNY

    The awards honor mothers in advertising, media and communications who are committed to balancing work and family, serve as positive role models and mentors, and distinguish themselves in their communities.

  • Search Engine Marketing Committee Chair

    American Association of Advertising Agencies

    Chaired the Search Engine Marketing Committee from 2005-2008. There are five board committees (including the 4A's Board of Directors) and numerous non-board committees and subcommittees representing all of the major functions of an advertising agency. Most committees meet approximately four times per year.

  • President's Award

    Entertainment Publications

    The President's Award is given to one individual in the company who provides the greatest contribution to innovation for the company.

Languages

  • French

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