Cathy Zhang

Encouraging Chinese to use clean energy!

According to an article in USA Today, “In China, Air Pollution Report Brings Despair, humor”, “a major study released in the USA found that air pollution from burning coal in North China has slashed 5.5 years of life expectancy, compared with the less-polluted south. The major increased illness rate in Beijing is lung cancer”. According to the article “Exposure to Smog Is Severe Hazard”, from China Daily, a Chinese government official English… Show more

Encouraging Chinese to use clean energy!

According to an article in USA Today, “In China, Air Pollution Report Brings Despair, humor”, “a major study released in the USA found that air pollution from burning coal in North China has slashed 5.5 years of life expectancy, compared with the less-polluted south. The major increased illness rate in Beijing is lung cancer”. According to the article “Exposure to Smog Is Severe Hazard”, from China Daily, a Chinese government official English newspaper, the lung cancer rate in Beijing had increased by 60 percent in the last decade even though the smoking rate has not increased. In the same article, Israel and China discovered that air pollution from burning coal in the areas in north China above the Huai River, populated with 500 million people, was 55 percent higher than in the south. China has tried to move away from coal factories as they look for solutions. Air pollution also harms Chinese society in other ways. For example, according to an article published in the New York Times, in June 2013, “Outrage Grows Over Air Pollution and China’s Response”, hundreds of flights have been canceled because of smog in Beijing. Many Chinese people complain that officials are not transparent about air quality or about improving the environment. However, it is not only the government’s responsibility. Every citizen is also guilty.


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More and more businesses and organizations will be building their digital community to make the impact on their customers or potential costumers.

In the digital community, the digital strategy marketers will combine Facebook, Twitter, their websites and their online community together to integrate social media and their digital community for greater marketing communications.

Digital communities are a new trend, and will become the next big thing for the Internet marketing. This… Show more

More and more businesses and organizations will be building their digital community to make the impact on their customers or potential costumers.

In the digital community, the digital strategy marketers will combine Facebook, Twitter, their websites and their online community together to integrate social media and their digital community for greater marketing communications.

Digital communities are a new trend, and will become the next big thing for the Internet marketing. This leads to the question, how can a digital community be successful and thrive?
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CONTENTS
Introduction 1
Statement and SWOT 2
Strengths 3
Weaknesses 3
Opportunities 3
Threats 3
Key Issues 4
Situation Analysis 5
Definition of Marketplace 6
Size and Growth of Market 6
Market potential 6
Market activity 7
Market Needs and Trends 10
Industry Overview 11
Competitive Comparison 11
Matrix of Competitors 11
Key Competitors 13
Historical Sales and Market Share Analysis 15
Threat of New Entrants 16
Rivalry among existing… Show more

CONTENTS
Introduction 1
Statement and SWOT 2
Strengths 3
Weaknesses 3
Opportunities 3
Threats 3
Key Issues 4
Situation Analysis 5
Definition of Marketplace 6
Size and Growth of Market 6
Market potential 6
Market activity 7
Market Needs and Trends 10
Industry Overview 11
Competitive Comparison 11
Matrix of Competitors 11
Key Competitors 13
Historical Sales and Market Share Analysis 15
Threat of New Entrants 16
Rivalry among existing firms 17
Threat of Substitute Products 17
Bargaining power of Buyers 17
Bargaining power of Suppliers 18
Market Type: Business to consumer (B-C) market 18
Segmentation Analysis 18
Potential segments 23
Consumer buying decision behavior 24
Technology 25
Political and Legal/Government/Regulatory 26
Social/Cultural 26
Consumerism 26
Economy 28
Marketing Plan 29
Target 29
Value Proposition 30
Positioning 30
Consumer Buying Behavior 31
Product/Service Offering Specifications 32
Branding and Brand Positioning 33
Packaging and Labeling 34
Service Offering 34
Cost of Services Provided 34
Target Market 35
Setting the Price Objective 35
Demand 35
Costs and margins 36
Competition 36
Price Strategy 36
Pricing tactics 37
Revenue 37
Distribution Strategy 38
Channels of Distribution 38
Headquarter Office 38
WEB Site 39
Global Issues 40
Integrated marketing communication plan 40
Target audience 40
Objectives 41
Message 42
The Promotional Elements 42
Designing the Promotion 43
Setting Promotional Budget 43
Scheduling the Promotion 44
References Pages
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