Christopher Goodnight
Charlotte, North Carolina, United States
3K followers
500+ connections
About
Chris is a battle-tested commercial growth executive with over 16 years of global…
Articles by Christopher
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WHERE DID RETAIL GO WRONG? IT’S TIME TO RIP UP THE INDUSTRY’S LATEST PLAYBOOK: PART TWO
WHERE DID RETAIL GO WRONG? IT’S TIME TO RIP UP THE INDUSTRY’S LATEST PLAYBOOK: PART TWO
By Christopher Goodnight
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WHERE DID RETAIL GO WRONG? IT’S TIME TO RIP UP THE INDUSTRY’S LATEST PLAYBOOK: PART ONE
WHERE DID RETAIL GO WRONG? IT’S TIME TO RIP UP THE INDUSTRY’S LATEST PLAYBOOK: PART ONE
By Christopher Goodnight
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Reshaping the B2B Landscape with an Eye on Customer-Driven Strategy
Reshaping the B2B Landscape with an Eye on Customer-Driven Strategy
By Christopher Goodnight
Activity
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In Google's latest Future of Marketing article "Give your annual marketing plan a makeover," Northwestern University - Kellogg School of Management's…
In Google's latest Future of Marketing article "Give your annual marketing plan a makeover," Northwestern University - Kellogg School of Management's…
Liked by Christopher Goodnight
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I have an AI agent that grows your LinkedIn engagement by 300%. But should I give it away for free? We had Dharmesh Shah on the Marketing Against…
I have an AI agent that grows your LinkedIn engagement by 300%. But should I give it away for free? We had Dharmesh Shah on the Marketing Against…
Liked by Christopher Goodnight
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Kantar's Duncan Southgate and Vera Sidlova highlight the creative production and measurement #GenAI enable brands at unprecedented scale, but argue…
Kantar's Duncan Southgate and Vera Sidlova highlight the creative production and measurement #GenAI enable brands at unprecedented scale, but argue…
Liked by Christopher Goodnight
Experience
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Education
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Queens University of Charlotte - McColl Graduate School of Business
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Activities and Societies: BB&T Distinguished Leaders in Action; Food For Thought...The McColl School at Noon; McColl School Executives-In-Residence; Community Leadership Project
Business administration with a marketing concentration specializing in consumer behavior, international markets and market research. Participant in the McColl Graduate School leadership development curriculum.
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Activities and Societies: Gamecocks men's soccer team; Off-Off Broadway musical theatre group; Writers Club at USC; Carolina Model United Nations; Alzheimer's Foundation of America On Campus
Specialization in both theoretical and applied macroeconomics
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Activities and Societies: Gamecocks men's soccer team; Off-Off Broadway musical theatre group; Writers Club at USC; Carolina Model United Nations; Alzheimer's Foundation of America On Campus
Study and practicum in traditional and emerging media
Licenses & Certifications
Volunteer Experience
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Volunteer
Hands On Network
- Present 15 years 9 months
Health
Pet therapy volunteer at Weddington Park senior living facility in Matthews, NC. Animal-assisted therapy aimed at increasing patients' social, emotional, or cognitive functioning.
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Volunteer
Street Soccer USA
- Present 16 years 2 months
Poverty Alleviation
Volunteer for local Charlotte chapter; program designed for homeless men and women aimed at eradicating poverty through sport; serve as team coach, mentor and educational tutor for program participants.
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Mentor
McColl Graduate School of Business Mentor Program
- Present 13 years 1 month
Education
Mentor for current McColl Graduate School students to aid in navigating the challenge of graduate school, provide networking opportunities, and educational/career advice and assistance.
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Adult literacy tutor
Fill My Cup
- 2 years 4 months
Social Services
Tutor for Charlotte chapter of adult literacy program; provided onsite GED-focused tutoring and educational assistance at local community centers within impoverished neighborhoods; program lost funding in 2006.
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Volunteer
Charlotte Harvest Feast
- 4 years 1 month
Poverty Alleviation
Volunteer at annual Charlotte Harvest Feast (sponsored by Harris Teeter) feeding Thanksgiving dinner to over 9,000 local poverty stricken individuals in and around the Charlotte area; participated as food preparer and meal server.
Languages
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English
Native or bilingual proficiency
Organizations
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American Marketing Association
Board Member
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Recommendations received
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LinkedIn User
3 people have recommended Christopher
Join now to viewMore activity by Christopher
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As part of its 2024 Gaming Report, Bain & Company outlines evolving dynamics and consumer preferences in the mobile gaming industry. With 40% of…
As part of its 2024 Gaming Report, Bain & Company outlines evolving dynamics and consumer preferences in the mobile gaming industry. With 40% of…
Liked by Christopher Goodnight
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Feelings of high engagement, or a deep connection, are the holy grail for creators and marketers alike, because it means consumers are at their most…
Feelings of high engagement, or a deep connection, are the holy grail for creators and marketers alike, because it means consumers are at their most…
Liked by Christopher Goodnight
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Days before the 2024 Democratic National Convention Committee, the Harris campaign announced plans to reserve at least $370 million in advertising…
Days before the 2024 Democratic National Convention Committee, the Harris campaign announced plans to reserve at least $370 million in advertising…
Liked by Christopher Goodnight
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Inc. Magazine lays out three noteworthy trends for the future of AI in content marketing. Content repurposing, improved content creation processes…
Inc. Magazine lays out three noteworthy trends for the future of AI in content marketing. Content repurposing, improved content creation processes…
Liked by Christopher Goodnight
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People experience thousands of ads everywhere. Every day. This deluge of pitches leaves audiences overwhelmed by the noise of too many brands talking…
People experience thousands of ads everywhere. Every day. This deluge of pitches leaves audiences overwhelmed by the noise of too many brands talking…
Liked by Christopher Goodnight
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Despite new experiments like subscriptions and virtual reality hardware, the majority of Meta's business has always been, and will continue to be…
Despite new experiments like subscriptions and virtual reality hardware, the majority of Meta's business has always been, and will continue to be…
Liked by Christopher Goodnight
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Hiring a Lead Product Marketer at Jam! If you're: - product focused - obsessed with crafting messaging - motivated to help millions discover how…
Hiring a Lead Product Marketer at Jam! If you're: - product focused - obsessed with crafting messaging - motivated to help millions discover how…
Liked by Christopher Goodnight
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What an amazing and inspiring event! Thanks to everyone that helped us bring this message to our industry! NextUp Southern California Navigator…
What an amazing and inspiring event! Thanks to everyone that helped us bring this message to our industry! NextUp Southern California Navigator…
Liked by Christopher Goodnight
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Recent examples of high-profile brands misjudging consumer response include Apple’s Crush! iPad Pro campaign, and the Bumble dating app’s…
Recent examples of high-profile brands misjudging consumer response include Apple’s Crush! iPad Pro campaign, and the Bumble dating app’s…
Liked by Christopher Goodnight
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AI promotional ads on TV and online spiked in the past couple of months, especially during the Olympics, for Meta, Google, Microsoft and other tech…
AI promotional ads on TV and online spiked in the past couple of months, especially during the Olympics, for Meta, Google, Microsoft and other tech…
Liked by Christopher Goodnight
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In this episode of Google's Modern Marketers podcast, choreograph global CEO Evan Hanlon joins Joshua Spanier and Bethany Poole, global senior…
In this episode of Google's Modern Marketers podcast, choreograph global CEO Evan Hanlon joins Joshua Spanier and Bethany Poole, global senior…
Liked by Christopher Goodnight
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Just watched Pathaan on my way from Paris back to the USA. THAT THING WAS A BANGER. HUGE SHOUTOUT to India. They know what they doing over there. It…
Just watched Pathaan on my way from Paris back to the USA. THAT THING WAS A BANGER. HUGE SHOUTOUT to India. They know what they doing over there. It…
Liked by Christopher Goodnight
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With the presidential election looming, some advertisers are testing new tools that grade the so-called brand safety of social media personalities…
With the presidential election looming, some advertisers are testing new tools that grade the so-called brand safety of social media personalities…
Liked by Christopher Goodnight
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Artificial intelligence is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing…
Artificial intelligence is transforming every facet of PPC advertising, from creative assets to audience targeting, reporting and ongoing…
Liked by Christopher Goodnight
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GOLD for Gamecock Quincy Hall! First-time Olympian, first-time Olympic CHAMPION. 🏅
GOLD for Gamecock Quincy Hall! First-time Olympian, first-time Olympic CHAMPION. 🏅
Liked by Christopher Goodnight
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In 2023 the “year of efficiency” in big tech led to a significant downturn for the advertising agencies that relied heavily on Silicon Valley…
In 2023 the “year of efficiency” in big tech led to a significant downturn for the advertising agencies that relied heavily on Silicon Valley…
Liked by Christopher Goodnight
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Explore MoreOthers named Christopher Goodnight in United States
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Christopher Goodnight, CSPO, CSM, ICAgileP, CSSBB
Operations Program Manager - IT Project Delivery at AIG - United Guaranty Corp.
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My goal is to attain a job where I can be a contributor to a successful business. I seek an employment within a company that has good benefits and there’s is an opportunity to growth.
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Seeking Stable Employment
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