David Cherry

David Cherry

New York City Metropolitan Area
4K followers 500+ connections

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About

David is passionate about creating insight-based and technology-enabled marketing. He…

Articles by David

Activity

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Experience

  • Biolumina Graphic

    Biolumina

    New York, New York, United States

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    New York, New York, United States

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    New York City Metropolitan Area

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    New York, New York, United States

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    New York, New York, United States

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    New York, New York, United States

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    New York, New York, United States

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    New York, New York, United States

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    New York, New York, United States

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    New York, New York, United States

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    New York, New York, United States

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    New York, New York, United States

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    New York, New York

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    Melbourne, Victoria, Australia

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    Melbourne, Australia

Education

Publications

  • The Future of Healthcare Marketing: Lessons from the World of CPG.

    WPP Team Pfizer Innovation

    Yes, there are industry-specific limitations, but other regulated industries have kept up with CPG – it’s arguable that Geico, for example, moved insurance marketing from a laggard to a bellwether – and the next few years may be Pharma’s opportunity to shine.

    See publication

  • Mobile In 2012: Do We Really Need Apps or Dedicated Mobile Sites?

    Dose of Digital

    One fascinating aspect of digital marketing is never knowing for sure what the future holds. But if anyone’s interested, I’m taking bets that by 2014 there will be far less heat around native apps and dedicated mobile sites, and far more web sites that “just work”—on any device, at any size, for any system.

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  • Will Penguin Freeze Out Pharma?

    Dose of Digital

    A major goal for any website project, and the purpose of SEO, is to get the site listed in the top few results on the first page of Google’s results for the most common search terms. Many sites that have aggressively pursued that goal – or worked with unscrupulous SEO vendors – have recently been severely penalized by Google. Will Pharma get caught in the net?

    See publication

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