About
CEOs and marketing teams find big wins with CMO Zen.
Our unique marketing…
Articles by Chad
-
Is Scrum the Right Way to Manage Your Marketing Projects?
Is Scrum the Right Way to Manage Your Marketing Projects?
By Chad Jardine
-
3 Pitfalls to Avoid as You Scale Your Marketing Team
3 Pitfalls to Avoid as You Scale Your Marketing Team
By Chad Jardine
Contributions
-
You’re struggling to make your B2B marketing strategy work. What’s the best way to improve it?
Whenever marketing isn't working I like to use a simple diagnostic. Customer | Product | Message | Channel When these four are right, marketing works 100% of the time. It typically takes no more than 30 minutes talking through them to identify the most likely area that needs work. When you think you know where to drill down, build an A/B test by selecting two variables and testing them. For example, if you think you're not yet marketing to the right customer, create personas with two attributes different than your current persona and test. This might be timing, career stage, buying triggers, demographics, psychographics, title, role in the buying committee, etc. Repeat these tests until you validate the customer is right.
Activity
-
Marketing isn't just about channels, ads, and SEO. Most people think that, but that's only scratching the surface. I've worked with dozens of B2B…
Marketing isn't just about channels, ads, and SEO. Most people think that, but that's only scratching the surface. I've worked with dozens of B2B…
Liked by Chad Jardine
-
When you have a team that shows up and owns their work, anything is possible. Should you be so lucky to have someone like Lisa, treat her like gold…
When you have a team that shows up and owns their work, anything is possible. Should you be so lucky to have someone like Lisa, treat her like gold…
Liked by Chad Jardine
-
Marketing is getting harder Buuuuut…here’s something that is working for our clients right now. 💪 First... There’s no such thing as a tactic that…
Marketing is getting harder Buuuuut…here’s something that is working for our clients right now. 💪 First... There’s no such thing as a tactic that…
Shared by Chad Jardine
Experience
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Education
-
University of Utah - David Eccles School of Business
-
Activities and Societies: UpThink
Program ranked #22 in the U.S., #4 in the west. In addition to networking with peers, was fortunate to study under instructors like Abbie Griffin (coauthor of the original Voice of the Customer study), Eric Shultz (marketing playbook for Coca-Cola during the 1996 Atlanta Olympic Games, Disney, XFL, P&G, etc.), Scott Schaefer, and others.
-
-
Y-Combinator's online version of their business accelerator, Startup School was a really great experience. I gained valuable insights from a top-notch group of startup leaders. The videos of the lectures for 2019 are available at the link below.
-
-
Pursuing a BFA at BYU, I created my own study abroad program in Ireland, and learned to view all my subsequent pursuits with the eye of an artist. I learned the truth that "To be an artist is not the privilege of a few, but the necessity of us all. –Robert Shaw"
-
MOOC "Scaling Up Your Venture Without Screwing Up" by Hayagreeva Rao, Ph.D. and Robert Sutton, Ph.D. Sep–Oct 2014. Hosted by NovoEd at https://novoed.com/scaling-up-your-venture-without-screwing-up
Volunteer Experience
-
Mentor
BoomStartup
- Present 9 years 2 months
Education
BoomStartup is a mentorship-driven tech-focused seed accelerator based in Salt Lake City. They are the #12 ranked accelerator program in the country according to a MIT Sloan study published on TechCrunch http://techcrunch.com/2014/03/10/these-are-the-15-best-accelerators-in-the-u-s/
-
Mentor
VentureCapital.org
- Present 7 years
Economic Empowerment
VentureCapital.org is a non-profit organization that is helping entrepreneurs Change the World. Our mission is to improve the human condition through technological entrepreneurship. Powered by The Wayne Brown Institute, VentureCapital.org has a mantra to help entrepreneurs Start. Find Money. Change the World. We accomplish this by offering cutting edge educational programs, premier pitch events, and empowering a powerful Cooperative Venturing® network of venture professionals who are actively…
VentureCapital.org is a non-profit organization that is helping entrepreneurs Change the World. Our mission is to improve the human condition through technological entrepreneurship. Powered by The Wayne Brown Institute, VentureCapital.org has a mantra to help entrepreneurs Start. Find Money. Change the World. We accomplish this by offering cutting edge educational programs, premier pitch events, and empowering a powerful Cooperative Venturing® network of venture professionals who are actively engaged in advancing the entrepreneur.
Publications
-
Pillars of Inflection: Seven Fundamental Strategies for Explosive Company Growth
Overdue Books
See publicationSimple instructions on how to build pillars of value within your company in order to drive growth.
Courses
-
Business Communications
-
-
Corporate/Business Strategy
-
-
Data Analysis
-
-
Digging Deeper: The Form and Function of Manuscripts
-
-
Finance
-
-
Financial Accounting
-
-
Information Systems
-
-
Managerial Accounting
-
-
Marketing
-
-
Operations Management
-
-
Scaling Up Your Venture Without Screwing Up
-
-
Teams and Leadership
-
-
Venture Capital
-
Recommendations received
8 people have recommended Chad
Join now to viewMore activity by Chad
-
My fiance had an amazing new venture we are so excited to finally share! He's been teaching me how to use AI as a marketing director and grant…
My fiance had an amazing new venture we are so excited to finally share! He's been teaching me how to use AI as a marketing director and grant…
Liked by Chad Jardine
-
Perspective is a funny thing, right? This morning, I weighed in at 231.4! And I understand for many people, if they woke up to that weight, they…
Perspective is a funny thing, right? This morning, I weighed in at 231.4! And I understand for many people, if they woke up to that weight, they…
Liked by Chad Jardine
-
Did you know every US National Park has a Junior Ranger program? Kids can earn a different pin at each park. It’s been a fun family tradition each…
Did you know every US National Park has a Junior Ranger program? Kids can earn a different pin at each park. It’s been a fun family tradition each…
Liked by Chad Jardine
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Chad Jardine in United States
-
Chad Jardine
Real Estate Professional
-
Chad Jardine
Systems Engineers at Idaho Treatment Group
-
chad jardine
--
-
chad jardine
crane op. at jm huber
5 others named Chad Jardine in United States are on LinkedIn
See others named Chad Jardine