“Charlene is wonderful to work with. She has been writing blogs for us and produces high quality content amount varying topics such as travel, food and entertainment. When edits or collaborative conversations are needed, she is open to discussing to find the best solutions possible. Her personality is relaxed and professional, making her very easy to work with.”
About
Experienced US-Based Writer and Content Strategist Specializing in Travel, Food, and…
Contributions
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How can you tailor your headlines to your target audience?
The definition of a good headline differs according to the content medium. What works for a print article (visual, flowery, lyrical), won't have the same effect for an online story/blog (SEO friendly, easy to digest, click worthy), or the in-visual text of a IG/Tik Tok video (simple, to the point, potentially hinting at something you need to know) so it pays to come up with different versions to adapt to the content type.
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How can you tailor your headlines to your target audience?
Don't be afraid to play with words, dare to draw up a strong visual, or even throw out the occasional, smartly placed pun. You'll be surprised at the attention that gets. Don't take it just from me, ask any seasoned sub editor on the power of a strong pun.
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How do you match content to clients' needs?
Creating detailed target audience personas help to link content types and a client's needs more deeply. For new business owners, they may not have a strong idea of who their customer/audience is yet so the initial content proposal should help them in this area.
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How do you match content to clients' needs?
It's essential to get buy-in from all stakeholders and sometimes words/visuals on a presentation don't cut it. Don't shy away from walking them through the ideation process of your Content Strategy so everyone gets a better idea of how Content can amplify their brand and business.
Activity
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And I'm finally done with my MA in Digital Management. Reflecting back to 2021, when I first enrolled in the program, I recall the mix of excitement…
And I'm finally done with my MA in Digital Management. Reflecting back to 2021, when I first enrolled in the program, I recall the mix of excitement…
Liked by Charlene Fang
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Always a pleasure to work with Priyanka Chand Agarwal, especially about a restaurant I love. Burnt Ends has never just been about the food, it’s…
Always a pleasure to work with Priyanka Chand Agarwal, especially about a restaurant I love. Burnt Ends has never just been about the food, it’s…
Shared by Charlene Fang
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Late last year, I made a big decision. It wasn’t an easy one, but it was most definitely the right one. Heads & Tales Content Agency was growing at a…
Late last year, I made a big decision. It wasn’t an easy one, but it was most definitely the right one. Heads & Tales Content Agency was growing at a…
Liked by Charlene Fang
Experience
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www.charlenefang.co
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Education
Licenses & Certifications
Languages
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English
Full professional proficiency
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Chinese
Elementary proficiency
Recommendations received
7 people have recommended Charlene
Join now to viewMore activity by Charlene
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Our story on the cover of Saladplate.com's Jan/Feb issue of Hospitalith, Food & Beverage's e-magazine Words: Charlene Fang Cover Image: Elsen Ho…
Our story on the cover of Saladplate.com's Jan/Feb issue of Hospitalith, Food & Beverage's e-magazine Words: Charlene Fang Cover Image: Elsen Ho…
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A few years ago, I chanced on Marou - Faiseurs de Chocolat while in Ho Chi Minh. Their unique flavors left a lasting impression and introduced me to…
A few years ago, I chanced on Marou - Faiseurs de Chocolat while in Ho Chi Minh. Their unique flavors left a lasting impression and introduced me to…
Shared by Charlene Fang
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"Where to Go" season is my favorite travel season! This time of year, I love seeing all the lists, and I get so inspired to plan my next trips. So…
"Where to Go" season is my favorite travel season! This time of year, I love seeing all the lists, and I get so inspired to plan my next trips. So…
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Massive congratulations to the team at Informa Markets on the launch of Saladplate.com's revamped website and inaugural e-magazine. FoodNews is a…
Massive congratulations to the team at Informa Markets on the launch of Saladplate.com's revamped website and inaugural e-magazine. FoodNews is a…
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Does consistency pay off in your work? Our commitment to unwavering consistency in design, service, and quality has driven our success, earning us a…
Does consistency pay off in your work? Our commitment to unwavering consistency in design, service, and quality has driven our success, earning us a…
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Biggest accomplishment of 2023: Twenty-eight miles of trekking in northern Vietnam with two young kids. Sapa Town is nothing to write home about, but…
Biggest accomplishment of 2023: Twenty-eight miles of trekking in northern Vietnam with two young kids. Sapa Town is nothing to write home about, but…
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Our latest issue is here: AFAR's Epic Trips 2023! It's packed with fantastic stories and photos that I promise will make you feel good about the…
Our latest issue is here: AFAR's Epic Trips 2023! It's packed with fantastic stories and photos that I promise will make you feel good about the…
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"When I was a food writer, I tried not to be cruel. And if a restaurant was so terrible, I didn’t write about it because I think they’re going to…
"When I was a food writer, I tried not to be cruel. And if a restaurant was so terrible, I didn’t write about it because I think they’re going to…
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I had lots of fun planning and facilitating our team’s annual workshop, where we updated our Team Canvas and came up with some fantastic ideas during…
I had lots of fun planning and facilitating our team’s annual workshop, where we updated our Team Canvas and came up with some fantastic ideas during…
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This story from a fellow The American School in Japan alum reminded me of presents my dad would bring home from work when we lived in Tokyo. He…
This story from a fellow The American School in Japan alum reminded me of presents my dad would bring home from work when we lived in Tokyo. He…
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It feels great to be back on LinkedIn to share our latest collaboration with OUE Restaurants. 🙌 After our successful work on Hashida's website, we…
It feels great to be back on LinkedIn to share our latest collaboration with OUE Restaurants. 🙌 After our successful work on Hashida's website, we…
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When in doubt, refind your tribe. I don’t think I’m alone in saying 2023 has been a rough year. From a market perspective, the pendulum swing has…
When in doubt, refind your tribe. I don’t think I’m alone in saying 2023 has been a rough year. From a market perspective, the pendulum swing has…
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Want to come work with me? Expectful is hiring a Writer/Editor to join our small but mighty team. https://lnkd.in/gvrN6ZxG If you are a ride-or-die…
Want to come work with me? Expectful is hiring a Writer/Editor to join our small but mighty team. https://lnkd.in/gvrN6ZxG If you are a ride-or-die…
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