Chris Bechtel
Los Angeles, California, United States
5K followers
500+ connections
About
With over twenty years of leadership in B2B SaaS, I am a veteran marketing executive…
Articles by Chris
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Navigating the AI Landscape: Assistants, Agents and Co-Pilots - What’s The Difference?
Navigating the AI Landscape: Assistants, Agents and Co-Pilots - What’s The Difference?
By Chris Bechtel
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Finding Product-Market Fit: A Guide for Founders
Finding Product-Market Fit: A Guide for Founders
By Chris Bechtel
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Unlocking Growth with the Growth Engine Method (GEM)---What's Holding You Back?
Unlocking Growth with the Growth Engine Method (GEM)---What's Holding You Back?
By Chris Bechtel
Contributions
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Here's how you can create successful digital strategy campaigns through creativity.
My firm analyzed the top 1000 growth stories from the past decade and the most successful companies utilized consistent high-tempo testing to test, validate and optimize their understanding of ICPs (ideal customer profiles), the messages and "hooks" that attract the top ICPs, and the mix of channels and tactics that are used to communicate and engage. With more competitors and lower barriers to entry, marketers are typically faced with a difficult challenge breaking through the noise to build quality brand relationships with customers. Apply the Japanese concept of Kaizen, continuous improvement in order to consistently analyze the data, develop hypotheses, test and optimize with a clear focus on deepening understanding of what works.
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Here's how you can create successful digital strategy campaigns through creativity.
In my experience, most teams don't segment their target customer base deeply enough, review data and test hypotheses in order to truly understand and document the ideal customer profile (ICP). To gain real insight into who are the best customers today, it requires a deep analysis of macroeconomics, external market forces, buying behaviors, competition, and pain points. Use the job to be done framework to ensure you are focusing on solving what customers feel are must-solve problems (the jobs to be done), and find the niches where demand is the strongest and competition is weakest. Continually review, make hypotheses and validate who you believe to be your top ICPs via testing. Go beyond generic demographic data to discover your true ICPs.
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Here's how you can create successful digital strategy campaigns through creativity.
To understand your goals means to get in alignment with the overall corporate growth goals. I prefer to use Objectives and Key Results (OKRs) that start at the business unit level and extend down to each area of marketing. I recommend mapping the current baseline growth metrics for digital; how many leads and opportunities are generated by each channel (using a last attribution model). And what are the current conversion rates at each stage of the funnel all the way to closed / won. Using a model to project growth that includes all of the current conversion rates and the average first year ACV (average contract value) and the projected pipeline coverage needed to hit the revenue target, map the gap between current bench and goal. Let's go!
Activity
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Buyers in 2024 are thinking differently about their vendor choices. Sellers need to take notice. Some deep insights from Foundry's study on B2B…
Buyers in 2024 are thinking differently about their vendor choices. Sellers need to take notice. Some deep insights from Foundry's study on B2B…
Liked by Chris Bechtel
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Is your financial institution prioritizing Responsible AI? 🔍 The banking sector has more potential than any other to benefit from AI and…
Is your financial institution prioritizing Responsible AI? 🔍 The banking sector has more potential than any other to benefit from AI and…
Liked by Chris Bechtel
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WhiteFlag App featured in the spotlight again 📢📰 #TechForGood #VentureCapital #TechInvesting
WhiteFlag App featured in the spotlight again 📢📰 #TechForGood #VentureCapital #TechInvesting
Liked by Chris Bechtel
Experience
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Education
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San Francisco State University
Activities and Societies: Film Festival, Communications Innovation
Launched my first company - a rap music video production company while still in school.
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Volunteer Experience
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Mentor - Startup Next
Techstars
- 4 years 8 months
Startup Next, a Techstars program, is the #1 startup pre-acceleration program in the world.
Startup Next prepares startups for accelerators and seed investment, by providing high quality mentorship and leveraging a global network of investors, mentors and founders.
Even though Startup Next is part of Techstars, it’s not exclusively preparing startups for Techstars accelerator programs. Over time we have built a strong network of accelerators and investors worldwide and work…Startup Next, a Techstars program, is the #1 startup pre-acceleration program in the world.
Startup Next prepares startups for accelerators and seed investment, by providing high quality mentorship and leveraging a global network of investors, mentors and founders.
Even though Startup Next is part of Techstars, it’s not exclusively preparing startups for Techstars accelerator programs. Over time we have built a strong network of accelerators and investors worldwide and work closely with them to refer our accelerator/investor-ready alumni.
Startup Next has helped more than 50 startups get into top accelerators and raise more than $40 million dollars in funding.
Publications
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What’s More Important in Growth? The Product, the Tools, or the Process?
Medium
See publicationIn a world driven by tech it’s easy to fall in love with the product or the software tools used by leading growth teams. But is the technology really the most important factor in driving long term sustainable growth?
Sure, new features that wow influencers can deliver a short term bump, but typically that growth can be short lived. In my view,
sustainable, long term growth comes at the intersection of disruptive utility and joy.
To uncover that, requires a process that starts…In a world driven by tech it’s easy to fall in love with the product or the software tools used by leading growth teams. But is the technology really the most important factor in driving long term sustainable growth?
Sure, new features that wow influencers can deliver a short term bump, but typically that growth can be short lived. In my view,
sustainable, long term growth comes at the intersection of disruptive utility and joy.
To uncover that, requires a process that starts with a relentless focus on the customer/the user/a person — not the tech. -
Start Up Growth Hacking: Intro to Building Your Own Growth Engine
Slideshare
See publicationAs with most startups, there is little time and budget to waste, so this process of identifying marketing solutions that will drive scaleable and repeatable growth must be prioritized, tested, refined and re-tested using a systematic approach. Experienced growth hackers apply a methodical approach to continually performing this process.
Organizations
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Startup Next
Mentor
- Present
Recommendations received
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LinkedIn User
12 people have recommended Chris
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Nobody knows anything. True of Hollywood, true of Silicon Valley, true of anywhere innovation takes place. No one knows if your idea will work or…
Nobody knows anything. True of Hollywood, true of Silicon Valley, true of anywhere innovation takes place. No one knows if your idea will work or…
Liked by Chris Bechtel
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If you're keeping up to date with consumer banking regulations, you'll have heard of the latest planned crackdown from the Biden-Harris…
If you're keeping up to date with consumer banking regulations, you'll have heard of the latest planned crackdown from the Biden-Harris…
Liked by Chris Bechtel
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Success is not only determined by our innate abilities. It's the decisions we make every day that shape our journey toward greatness. 1) Being on…
Success is not only determined by our innate abilities. It's the decisions we make every day that shape our journey toward greatness. 1) Being on…
Liked by Chris Bechtel
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Almost every new startup is an AI startup now, but why hasn’t anyone reached mass adoption? There are 2 key reasons: 1. LLMs lack context 2. Lack of…
Almost every new startup is an AI startup now, but why hasn’t anyone reached mass adoption? There are 2 key reasons: 1. LLMs lack context 2. Lack of…
Liked by Chris Bechtel
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A year ago, enterprises balked at the prospect of deploying AI. The dominant blocker : security. By using AI, would my company lose its data as…
A year ago, enterprises balked at the prospect of deploying AI. The dominant blocker : security. By using AI, would my company lose its data as…
Liked by Chris Bechtel
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Sending my appreciation to Silicon Valley Bank for inviting me to the first ever LA Early Stage AI Showcase. It was a pleasure to present infront of…
Sending my appreciation to Silicon Valley Bank for inviting me to the first ever LA Early Stage AI Showcase. It was a pleasure to present infront of…
Liked by Chris Bechtel
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No call center should be outsourcing for overflow and after-hours support. Outsourcing calls to third-party providers was once a practical solution…
No call center should be outsourcing for overflow and after-hours support. Outsourcing calls to third-party providers was once a practical solution…
Liked by Chris Bechtel
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I’ve been CEO of 4 different VC-backed startups, with valuations ranging from $0 to $150M+. Here are the 3 biggest sales mistakes I see at every…
I’ve been CEO of 4 different VC-backed startups, with valuations ranging from $0 to $150M+. Here are the 3 biggest sales mistakes I see at every…
Liked by Chris Bechtel
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100 Unicorns: 12 different GTM Motions Navigating the maze of Go-To-Market (GTM) strategies can be daunting. Based on my research of 120+ unicorns…
100 Unicorns: 12 different GTM Motions Navigating the maze of Go-To-Market (GTM) strategies can be daunting. Based on my research of 120+ unicorns…
Liked by Chris Bechtel
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🙌🏼 Special thanks to Sarah Cooke, MBA (she/her) for inviting me to share Great Lakes Credit Union’s AI strategy on The Credit Union Connection!…
🙌🏼 Special thanks to Sarah Cooke, MBA (she/her) for inviting me to share Great Lakes Credit Union’s AI strategy on The Credit Union Connection!…
Liked by Chris Bechtel
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Call center attrition in North America is shockingly high. The average call center turnover rate now sits at 60%. To improve this, most managers dig…
Call center attrition in North America is shockingly high. The average call center turnover rate now sits at 60%. To improve this, most managers dig…
Liked by Chris Bechtel
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I know those hot start-ups seem to be lapping you, Growing faster, Raising bigger rounds You should worry But here’s the thing UiPath took 10…
I know those hot start-ups seem to be lapping you, Growing faster, Raising bigger rounds You should worry But here’s the thing UiPath took 10…
Liked by Chris Bechtel
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