About
With 35 years of experience, Chris is a multiple award winning, world-class corporate…
Articles by Chris
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Cyborg Age Marketing: Will A.I. truly be the end of Marketing as we know it?
Cyborg Age Marketing: Will A.I. truly be the end of Marketing as we know it?
By Chris Burggraeve
Activity
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Thank you EUCROF, for inviting us to your conference in Copenhagen. It will be our pleasure to present you our innovative way to connect patients…
Thank you EUCROF, for inviting us to your conference in Copenhagen. It will be our pleasure to present you our innovative way to connect patients…
Liked by Chris Burggraeve
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To celebrate the Disney inspired playing cards collection by Bicycle®, we’ve teamed up with Hamleys of London to unlock the magic of play this…
To celebrate the Disney inspired playing cards collection by Bicycle®, we’ve teamed up with Hamleys of London to unlock the magic of play this…
Liked by Chris Burggraeve
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Our team is fully remote. To develop social bonds we organize an annual week long Elo Health team offsite. The Elo Camp 2024 theme was lakeside. We…
Our team is fully remote. To develop social bonds we organize an annual week long Elo Health team offsite. The Elo Camp 2024 theme was lakeside. We…
Liked by Chris Burggraeve
Experience
Education
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TRIUM Global Executive MBA
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Re-joined TRIUM as co-Capstone Director mid 2012 till mid 2019.
Adjunct Faculty NYU Stern since mid 2012. -
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Activities and Societies: Complemented the Nancy year with a 2 month scholarship to study European Politics and Philosophy in Aosta at the Centre d'Etudes Federalistes.
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Activities and Societies: Very active in student association Ekonomika (sport, magazine publishing)
Licenses & Certifications
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Investment Foundations
CFA Institute
IssuedCredential ID http://basno.com/0pjmpztb -
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Publications
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“The Ultimate CMO Guide to Scarce Board Seats”
Vicomte
A FREE downloadable thought leadership document aimed for 2 audiences: 1) CMOs aspiring to be board members; 2) (nom/gov) Board chairs aiming to leverage the power of cognitive diversity to build the strongest boards possible.
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"Marketing IS NOT a Black Hole"
Vicomte / Amazon KDP
Finally, Wall Street (finance) can speak better Main Street (marketing). Discover Alpha M, the world's first marketing excellence rating model. Turn marketing instantly from a black hole into a white hole. Reduce investors buyer's remorse. Increase marketing excellence. Create Marketing Miracle$.
Comes with use cases, exercises and free downloadable Alpha M Audit. -
"MARKETING is FINANCE is BUSINESS"
Vicomte / Ingram Sparks
Provides inspiration and very practical help both to investors in brand businesses, as well as to the CEOs and their top teams. Discover how you build successful brands in the new galactic age, and how to find the galactic winners of tomorrow you should invest in today. Strap yourself in, as you will go for a rocket ride.
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"ISO 9000 series: New Standards to keep the Quality Edge"
"Journal of European Business", Faulkner & Gray / Frost & Sullivan, New York, NY
Introducing the idea of the role of European ISO standards in a planned "1992" European Single Market. Compare and contrast their effectiveness for US companies to obtain European market access with US born quality management ideas like the Malcolm Baldrige Awards, and with Japan born ideas like Kaizen.
Honors & Awards
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Advisor in Economic Diplomacy for Belgium
Kingdom of Belgium
Appointed by Royal Decree on October 16, 2013, by HM King Philippe. At the service of Belgium to help foster economic relations between the USA and Belgium.
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Master Marketer (MM)
Belgian Association of Marketing (BAM)
Belgium's most prestigious award for senior marketers in honor of active lifetime contribution to and leadership in the field of Marketing.
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Knighthood of the Brewer's Paddle
Belgium Brewer Guild
Awarded to people who have made an exceptional contribution to the promotion of Belgian beer both at home and abroad. They are ‘knighted’ in a ceremony held in Brussels’ town hall.
http://www.belgianbrewers.be/en/beer-culture/the-knighthood-of-the-brewers-mash/ -
(Marketing) Fellow van het Hoge Heuvel College
KU Leuven (Catholic University Leuven - Belgium)
Awarded by my Alma Mater University in recognition of thought leadership and sound application of theory into practice in the field of Marketing.
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New Media Personality of the Year
Horizont (leading German Marketing Magazine)
Recognized for pioneering and breaking taboos in digital media thinking and practice, as Marketing Director of Coca-Cola in Germany (in early internet years). Won 2 Gold Cyber Lions in Cannes for Fanta Flaschenpost, the largest ever digital promotion in the world at that time.
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Prince Albert Fund Fellow
KIng Baudouin Foundation (Belgium)
Selected as one of 10 candidates for a prestigious grant to go work abroad for one year at a company of choice
Languages
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Dutch
Native or bilingual proficiency
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English
Full professional proficiency
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German
Full professional proficiency
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French
Full professional proficiency
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Spanish
Professional working proficiency
Organizations
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BeCentral (Belgium)
Cofounder
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Cinquantenaire/Bicentenaire 2030 (Belgium)
Member of the Steering Committee
-The Committee advised the Belgian Government (and the EU) on the underlying concept for the transformation by 2030 of the iconic CInquantenaire/Jubelpark in Brussels (built in 1880 to commemorate 50 years of the creation of Belgium). In 2030 Belgium celebrates its 200th birthday.
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Prince Albert Fund - KBF (Belgium)
Chairman (Steering Committee)
-PrinceAlbertfund.be PAF Fellow since 1989. PAF is managed by Belgium's highly respected King Baudouin Foundation.
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Belgian-American Chamber of Commerce (USA / Belgium)
President (2013-2018) & Board Member (2010-2018)
-www.belcham.org
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World Federation of Advertisers (WFA)
ExCom (08-13); President (10-13)
-www.wfa.org
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Association Internationale des Marques (AIM)
Board member
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More activity by Chris
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Another very insightful episode of Uncensored CMO with Chris Burggraeve sharing concrete ways for CMOs to get a seat at the table. Worth listening…
Another very insightful episode of Uncensored CMO with Chris Burggraeve sharing concrete ways for CMOs to get a seat at the table. Worth listening…
Liked by Chris Burggraeve
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It’s not surprising that only about 2.6% of board positions are filled by marketers. Very few CMOs are invited to join boards, largely due to their…
It’s not surprising that only about 2.6% of board positions are filled by marketers. Very few CMOs are invited to join boards, largely due to their…
Liked by Chris Burggraeve
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As the first ever beer sponsor of the Olympics, Corona Cero believes in embracing Golden Moments both at the Olympics and in our every day lives. So…
As the first ever beer sponsor of the Olympics, Corona Cero believes in embracing Golden Moments both at the Olympics and in our every day lives. So…
Liked by Chris Burggraeve
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"ONLY 2.6% OF BOARD MEMBERS HAVE MARKETING EXPERIENCE" This is pretty 'glaring' stats. Damn.😕😕 If you are a CMO aspiring to make it to Board…
"ONLY 2.6% OF BOARD MEMBERS HAVE MARKETING EXPERIENCE" This is pretty 'glaring' stats. Damn.😕😕 If you are a CMO aspiring to make it to Board…
Liked by Chris Burggraeve
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Recap Time! 🎓 Key Takeaways from recent Marketing & Marketing-Finance conferences in 2024! This academic year, the Marketing-Finance Exchange…
Recap Time! 🎓 Key Takeaways from recent Marketing & Marketing-Finance conferences in 2024! This academic year, the Marketing-Finance Exchange…
Liked by Chris Burggraeve
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