About
Problem-solver and strategist with 20+ years of experience in technology and digital…
Articles by Chris
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Issue #11: Do We Want A Self-Serve AI Future?
Issue #11: Do We Want A Self-Serve AI Future?
By Chris Louie
Contributions
Activity
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Join Michelle Nesbitt-Burrell and Sweta Patel from Thomson Reuters on October 2 for a discussion on how to upskill and grow your career for an…
Join Michelle Nesbitt-Burrell and Sweta Patel from Thomson Reuters on October 2 for a discussion on how to upskill and grow your career for an…
Liked by Chris Louie
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Definitely seeing this in our data, as well. (From Inc. Magazine: https://lnkd.in/dXZPdv2J)
Definitely seeing this in our data, as well. (From Inc. Magazine: https://lnkd.in/dXZPdv2J)
Liked by Chris Louie
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People are freaking out right now because Andreessen Horowitz is closing their Miami office. Don't they remember what a16z said two years ago? 🚨…
People are freaking out right now because Andreessen Horowitz is closing their Miami office. Don't they remember what a16z said two years ago? 🚨…
Liked by Chris Louie
Experience
Education
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Columbia Business School
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Activities and Societies: Management Consulting Association, Beta Gamma Sigma
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Executive education program, in conjunction with Lucent Technologies' analyst program
Graduated Summa Cum Laude -
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Licenses & Certifications
Volunteer Experience
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Strategic Planning Team
Robin Hood
- 1 year
Children
In conjunction with the Robin Hood Foundation, worked with the Executive Director of Friends of the Children | New York (http://friendsnewyork.org/) and members of his Board to develop a five-year strategic plan. Friends New York focuses on the most at-risk children in the city and makes a 12-year commitment to them, providing a dedicated "Advocate" to spend time with and mentor them. It's a tremendous organization, and I'm proud to have contributed to their efforts.
Publications
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Talent Management Lessons From the Consultant Behind 123 Olympic Swimming Medals
LinkedIn Talent Blog
Insights from an interview with USA Swimming’s long-time high-performance consultant Russell Mark about what it takes to coax ever-better performances from the best swimmers in the world
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An Analytics-Powered Approach to Talent
Nielsen
I shared Nielsen’s definition of and vision for people analytics, including how it would work, the change required, and the value it would bring to Nielsen (and could to any other organization)
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Back to the Future: Perspectives on 'Thriving in 2020' ("Uncommon Sense" blog)
Nielsen
At Nielsen's U.S. Consumer 360 conference, we asked a panel of media industry experts to look ahead even further and answer the question: "What do you predict will change by 2020, and what will companies need to do to continue to thrive in that environment?"
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The Appification of TV ("Uncommon Sense" blog)
Nielsen
TV viewing apps are blooming across the digital space, spawning "the appification of TV." Here, we identify six key ramifications of this rapidly evolving trend.
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LinkedIn's Most Memorable Posts of 2014 (inclusion)
LinkedIn
My post was included in LinkedIn's official "Most Memorable Posts of 2014" (see page 19)
"Since opening up our publishing platform in February, we’ve been blown away by the amazing posts our members have shared every single day. On a weekly basis, LinkedIn members are publishing an average of 40,000 posts - that’s a tremendous amount of insight, perspective and leadership to learn from. We’re celebrating the incredible stories, thought-provoking debates, and eye-opening advice shared so…My post was included in LinkedIn's official "Most Memorable Posts of 2014" (see page 19)
"Since opening up our publishing platform in February, we’ve been blown away by the amazing posts our members have shared every single day. On a weekly basis, LinkedIn members are publishing an average of 40,000 posts - that’s a tremendous amount of insight, perspective and leadership to learn from. We’re celebrating the incredible stories, thought-provoking debates, and eye-opening advice shared so far through a compilation of 2014’s most memorable posts. -
How Brands Should Measure in a Programmatic World (Part 2)
Ad Age
Simply importing traditional measurement processes into programmatic buying will not succeed. What is needed is measurement that fits the workflow of this new process.
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Why Brand Measurement Matters in a Programmatic World (Part 1)
Ad Age
Independent third party audience measurement is as crucial for campaigns driven by programmatic buying as it is for the traditional kind
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Unleashing the Power of Cross-Platform Advertising
Nielsen
Today, traditional TV still accounts for the lion’s share of video viewing, and will likely continue to do so for a good while, but online and mobile are where the growth is—30 percent growth in hours watched per month from fourth-quarter 2012 to fourth-quarter 2013.
Not surprisingly, advertisers believe the integration of campaigns across multiple screens is important and will become even more so, but the effectiveness of these campaigns in maximizing results has been mixed. Our…Today, traditional TV still accounts for the lion’s share of video viewing, and will likely continue to do so for a good while, but online and mobile are where the growth is—30 percent growth in hours watched per month from fourth-quarter 2012 to fourth-quarter 2013.
Not surprisingly, advertisers believe the integration of campaigns across multiple screens is important and will become even more so, but the effectiveness of these campaigns in maximizing results has been mixed. Our analysis of 45 campaigns measured by Nielsen Cross-Platform Campaign Ratings found that the vast majority of advertisers’ “integrated” TV and online campaigns did not achieve better results than if the TV and online advertising had been planned separately.
This is a real missed opportunity. Nielsen research shows that marketers can generate an average of 8 percent greater reach, or reinforce key messaging across screens with significantly higher frequency, without spending more money or altering their mix of spend. When managed together, TV and digital hold the potential to drive real impact for advertisers.
This issue of What’s Next explores TV and online reach and the keys to successfully creating and implementing an integrated media campaign.Other authorsSee publication -
Optimizing Integrated Multi-Screen Campaigns
Nielsen and the ANA (Association of National Advertisers)
ANA and Nielsen conducted the Integrated Multi-Screen Campaign survey online during July and August of 2013 among a total respondent sample of 274 people. This sample comprised 119 client-side marketers drawn from the ANA membership, as well as 80 media sellers and 75 agencies drawn from a proprietary Nielsen database. The respondents have an average of 17 years of experience in the industry.
The survey findings are featured in the white paper “Optimizing Integrated Multi-Screen…ANA and Nielsen conducted the Integrated Multi-Screen Campaign survey online during July and August of 2013 among a total respondent sample of 274 people. This sample comprised 119 client-side marketers drawn from the ANA membership, as well as 80 media sellers and 75 agencies drawn from a proprietary Nielsen database. The respondents have an average of 17 years of experience in the industry.
The survey findings are featured in the white paper “Optimizing Integrated Multi-Screen Campaigns” which is available from Nielsen and ANA.Other authorsSee publication
Honors & Awards
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2015 Top 100 under 50 Executive Leaders
Diversity MBA Magazine
Diversity MBA Magazine's ninth annual Top 100 Under 50 list is comprised of a group of leaders selected by the magazine from Fortune 500 companies, entrepreneurs and nonprofit agencies.
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It’s been disheartening to see companies like Ford and Coors Light retreat from gay rights at the workplace due to conservative backlash and…
It’s been disheartening to see companies like Ford and Coors Light retreat from gay rights at the workplace due to conservative backlash and…
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Good article (link in comments), but better headline. The second LinkedIn article I ever wrote (10 years ago!) was about "The Rise of the $1,000…
Good article (link in comments), but better headline. The second LinkedIn article I ever wrote (10 years ago!) was about "The Rise of the $1,000…
Shared by Chris Louie
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Today, September 5, is Teacher's Day in India, and yesterday was Talent Acquisition Professional's Day worldwide. It's fitting that these key…
Today, September 5, is Teacher's Day in India, and yesterday was Talent Acquisition Professional's Day worldwide. It's fitting that these key…
Liked by Chris Louie
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We often hear grand claims about AI's potential to revolutionize work, but "no bullsh*t" examples are rare. Check out this detailed case study of…
We often hear grand claims about AI's potential to revolutionize work, but "no bullsh*t" examples are rare. Check out this detailed case study of…
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