Christa Fletcher

“Christa and I worked together on eHow for almost 2 years. Over the years I realized that Christa is not only talented at her job but is also a very nice person to work with. I've seen her dilute tense situations by talking it out with people and helping them in pressure situations. There were times when other team members needed her help to meet deadlines and she never shied away from helping them. Christa also mingled with the engineering team and helped bridge the gap between engineering and editorial. She was quick to understand technical aspects of the site and was able to identify the tools she needed from engineering to help make tedious tasks easy for the editorial team. Christa also mentored interns on eHow, some of who ended up working full time on eHow. Last but not the least Christa gave a breath of fresh air to the Style channel which she helped launch and manage during her time on eHow. It would be a pleasure working with Christa again and I would highly recommend her for any content editorial / managerial position at any company.”

“I had the pleasure of working with Christa on the eHow content team at Demand Media. I was constantly impressed by her creativity, work ethic, willingness to go above and beyond, and positive attitude. As the social media manager, I greatly appreciated Christa's forward-thinking efforts to integrate social into the content development process and to participate in social media promotion efforts. For example, we collaborated on a series of social-friendly slideshows covering Fashion Week, testing for the first time the idea of asking questions within the slideshow text to generate engagement. This led to a 50% bump in engagement on this content cohort. She had one of the most creative minds on the editorial team as well; whenever I wanted to brainstorm new and creative ideas, I always made sure she was in the room. Additionally, she made great efforts to build relationships across the team, including with the front-end, back-end and QA teams, and she proactively collaborated with them to bring projects to successful completion. I can remember many times walking out the door and seeing Christa still hard at work with a member of QA or a developer to make sure that a new feature or section was working properly. Finally, Christa's friendly, outgoing, caring personality always made it a pleasure to work with her. As just one example, she took it upon herself to get approval for and organize a trip to Disneyland for our entire team, which raised morale and promoted teambuilding at a very important time for the group. She would be an excellent asset to any organization.”