“Christina is an amazing talent. Any company that can transition her to their organization is getting a world-class talent. I had the privilege to work with her in Regional Marketing, Chief of Staff, and Austin ARCH leadership roles on a weekly and at times daily basis. Christina is a high-energy and deeply analytic leader. She ALWAYs brought a plan and a strong point of view that drove a positive impact on the business. In addition, her empathetic leadership style led her team and the broader organization through cultural moments. She helped us all see the impact that AB has on the world and what we can be doing as an organization. Always a strong point of view on how we can continue to evolve as a people first organization. The best is yet to come for Christina in business and the impact she will have on the world. ”
About
A dynamic executive with over 13 years of experience in the CPG industry, specializing in…
Experience
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Education
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University of South Florida
Activities and Societies: Graduate Intern at WTA - Women's Tennis Association
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Activities and Societies: NCAA Division I Equestrian Dean's List Big XII Commissioner's Honor Roll
Licenses & Certifications
Volunteer Experience
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Business Advisor
Cali Sober
- Present 1 year 6 months
Health
I support entrepreneurs in building businesses that reduce alcohol consumption.
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Advisory Board Member
University of Missouri-Saint Louis
Education
Supported curriculum advancement for future business students entering the workforce. Speaker and Moderator at MDMC.
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Study Abroad Advisor
University of Missouri-Saint Louis
Education
Studied with the International Business students of University of Missouri - St. Louis. Visiting global and local companies to understand the disruptive business strategies leading global growth across the world. Met with Shell, MasterCard, Dubai Chamber of Commerce, RGA, and Aramex to learn the complexities and culture of the business sector in the Middle East and global innovations occurring in the Eastern hemisphere.
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Volunteer Staff
Tampa Bay Lightning
Enhance the fan experiences on game day events for the Tampa Bay Times Forum and Tampa Bay Lightning.
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Park Clean-Up Project
GROUNDWORK DALLAS
Environment
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Volunteer Staff
T. Russell Reitz Animal Shelter
Animal Welfare
Walked dogs and socialized animals upon admittance to facility.
Projects
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Area Safety Leader
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I organized monthly calls with the region and front-line sales leaders to drive the safety initiatives among the Midwest Area. This includes implementing new best practices of the industry, manage the progress of regional safety goals, and address areas of opportunity.
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Fox Sports U - Tampa Bay Rays
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Created a broadcasting campaign with Fox Sports and the Tampa Bay Rays.
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Integrated Business Analysis - Performance Compound Tampa
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Our team was charged with initiating a relationship with a local Tampa Bay organization who was accepting of a fully integrated business analysis. The relationship we built with Performance Compound deemed itself to be mutually beneficial. The business plan included extensive demographic and competitor research, detailed marketing strategies, analysis of financial standing (including proforma statements), and further recommendations structured to increase membership and following nationwide.…
Our team was charged with initiating a relationship with a local Tampa Bay organization who was accepting of a fully integrated business analysis. The relationship we built with Performance Compound deemed itself to be mutually beneficial. The business plan included extensive demographic and competitor research, detailed marketing strategies, analysis of financial standing (including proforma statements), and further recommendations structured to increase membership and following nationwide.
Since the completion of the plan, Performance Compound has substantially increased social media followers (Facebook, Twitter, and Instagram), has redesigned their facility to be more inviting and motivating for their clients, and has tailored their programs to better fit their clients' needs as well as Performance Compound's financial growth goals.Other creators -
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Nestle USA Campus Recruiting at Michigan State
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I worked with the HR Recruiting Team and other DSLs to engage the business students of Michigan state on the opportunity to become a DSL Designate.
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Honors & Awards
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ADDY Award
American Advertising Foundation
Social Media Campaign - Bronze
Budweiser - Astros "Earned History" -
Best of What's New 2014
Stanley Black & Decker
Award for outstanding 20V Black & Decker category growth in 2014
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Dean's List
Kansas State University
Organizations
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Kansas State Women's Equestrian
NCAA Division I Athlete - Hunt Seat
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Society of Human Resources
Secretary
Recommendations received
9 people have recommended Christina
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