About
I am a data nerd turned marketer! I have a deep passion for data-driven marketing that…
Articles by Christina
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Women in tech: a perspective on 2017 and beyond
Women in tech: a perspective on 2017 and beyond
By Christina Kyriazi
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Big Data Analytics Investments in Financial Services
Big Data Analytics Investments in Financial Services
By Christina Kyriazi
Activity
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PhotoShelter just launched #SocialMediaStrategy Month! Follow along all throughout September for weekly tips and resources to power up your content…
PhotoShelter just launched #SocialMediaStrategy Month! Follow along all throughout September for weekly tips and resources to power up your content…
Liked by Christina Kyriazi
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PhotoShelter just launched #SocialMediaStrategy Month! Follow along all throughout September for weekly tips and resources to power up your content…
PhotoShelter just launched #SocialMediaStrategy Month! Follow along all throughout September for weekly tips and resources to power up your content…
Liked by Christina Kyriazi
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PhotoShelter just launched #SocialMediaStrategy Month! Follow along all throughout September for weekly tips and resources to power up your content…
PhotoShelter just launched #SocialMediaStrategy Month! Follow along all throughout September for weekly tips and resources to power up your content…
Liked by Christina Kyriazi
Experience
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Education
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University of North Carolina at Chapel Hill
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Activities and Societies: Honor Court Member, Co-Founder Carolina Women in Business Club. Finalist in Carolina Challenge on entrepreneurship (Jellovinit concept).
Graduated early.
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Licenses & Certifications
Volunteer Experience
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Mentor
UNC Charlotte
Education
Acting as a mentor to graduate students in the UNC Charlotte Belk School of Business that want to pursue a career in analytics, big data and strategic insights.
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Publications
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The Peak 10 2nd National IT Trends in Healthcare Study
Peak 10
See publicationLatest trends in Healthcare IT.
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Study outlines issues facing health care IT pros
Quirk's
See publicationAs mobility, a more patient-centric focus and other trends transform the health care industry, IT professionals are seeking ways to keep pace with the changes. Outsourcing portions of their IT infrastructure can help but government regulations, security issues and other concerns are proving to be stumbling blocks.
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National IT Trends in Healthcare
Peak 10
See publicationHealthcare IT professionals have their work cut out for them.
Emerging medical technologies demand more robust, agile platforms. Mergers and acquisitions among healthcare organizations necessitate the not-so-easy consolidation of disparate IT environments. Government mandates and changing regulations require the implementation of increasingly rigorous IT privacy controls and security policies. All the while IT staffs face the same challenges as their counterparts in other industries…Healthcare IT professionals have their work cut out for them.
Emerging medical technologies demand more robust, agile platforms. Mergers and acquisitions among healthcare organizations necessitate the not-so-easy consolidation of disparate IT environments. Government mandates and changing regulations require the implementation of increasingly rigorous IT privacy controls and security policies. All the while IT staffs face the same challenges as their counterparts in other industries, from constantly changing cyber threats to shrinking resources. -
Strategic Research & Analytics Blog
Christina Kyriazi (WordPress)
See publicationI write about topics that interest me and have experience in, including strategy development, customer & user experience, research, analytics, and marketing.
Projects
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Customer Referral Program
See projectCreated Customer Referral Program and managed campaign to drive leads and increase the pipeline.
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Hosted Private Cloud product launch
See projectLed the product launch effort for major Peak 10 product, hosted private cloud. Oversaw production of website content, video, press release, analyst briefings and data sheet creation.
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National Healthcare IT Study
See projectConducted national study on IT with healthcare CIOs, CEOs, and IT decision makers. I published a white paper on the results of the study, which has now become the #1 most downloaded piece of content ever on Peak 10’s website. The content generated a significant number of leads and it has attracted international press coverage.
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Predictive churn model
Oversaw the process of developing a multi-variable predictive model to predict which customers are most at risk of churning.
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Gartner Magic Quadrants - Analyst Relations
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See projectManaged analyst relations with Gartner, achieving the company's first-ever placements in the 2014 Cloud-Enabled Managed Hosting and 2015 DRaaS Magic Quadrants. These placements generated leads and press coverage for the company, growing Peak 10's brand awareness.
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Re-designing the customer experience
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See projectHelped re-design Peak 10's customer experience through research, workshops and analytics. Achieved higher NPS and retention results.
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Re-branding and website re-design
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See projectConducted extensive branding and usability research to inform the re-branding effort and the launch of the new website.
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JD Power customer satisfaction
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See projectLed the research relationship with JD Power to position BB&T as a leader in customer satisfaction. Drove brand awareness.
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Private brand development
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See projectRan Family Dollar's private brand research initiative. Conducted research to develop and refine private brands which accounted for a significant portion of sales and drove the company's private brand initiative.
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National TV commercial research
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See projectLed research on national TV commercial spots which helped inform the best commercial to launch. Drove Family Dollar's brand awareness and marketing efforts.
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New market expansion - California
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See projectConducted market research to analyze the California market for expansion.
Test Scores
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GMAT
Score: 690
Languages
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Greek
Native or bilingual proficiency
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French
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Spanish
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English
Native or bilingual proficiency
Recommendations received
10 people have recommended Christina
Join now to viewMore activity by Christina
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PhotoShelter just launched #SocialMediaStrategy Month! Follow along all throughout September for weekly tips and resources to power up your content…
PhotoShelter just launched #SocialMediaStrategy Month! Follow along all throughout September for weekly tips and resources to power up your content…
Shared by Christina Kyriazi
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🚀Korbyt and NFS Technology: Leading the Future of Work🚀 Three weeks ago, Korbyt announced the acquisition of NFS Technology, a key milestone in…
🚀Korbyt and NFS Technology: Leading the Future of Work🚀 Three weeks ago, Korbyt announced the acquisition of NFS Technology, a key milestone in…
Liked by Christina Kyriazi
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PhotoShelter just launched #SocialMediaStrategy Month! Follow along all throughout September for weekly tips and resources to power up your content…
PhotoShelter just launched #SocialMediaStrategy Month! Follow along all throughout September for weekly tips and resources to power up your content…
Liked by Christina Kyriazi
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It’s Social Media Strategy Month! Over the next 4 weeks, we’re sharing tips and resources to power your team’s content strategy on social media. 📱…
It’s Social Media Strategy Month! Over the next 4 weeks, we’re sharing tips and resources to power your team’s content strategy on social media. 📱…
Liked by Christina Kyriazi
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Very excited about this. Thank you HubSpot for including me!
Very excited about this. Thank you HubSpot for including me!
Liked by Christina Kyriazi
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🔥 🔥 Meet the new Rebrandly! Always the same commitment to quality and our customers, now with a brand-new look and feel. Who said link management…
🔥 🔥 Meet the new Rebrandly! Always the same commitment to quality and our customers, now with a brand-new look and feel. Who said link management…
Liked by Christina Kyriazi
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New from PhotoShelter: The Marketer’s Guide to a Real-Time Workflow! Learn how to connect faster, deliver effortlessly, and set up your own seamless…
New from PhotoShelter: The Marketer’s Guide to a Real-Time Workflow! Learn how to connect faster, deliver effortlessly, and set up your own seamless…
Liked by Christina Kyriazi
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