Chris Bingham

Applied Buying
Organizational Behavior
Management Concepts
Merchandise Presentation
Consumer Behavior and Research

Learn skills to successfully measure marketing performance, visitor engagement, and evaluate campaign profitability.

Learn how to optimize social exposure, create strategic and compelling content, understand brand awareness, and measure social profitability.

Learn skills that will help maximize email marketing campaigns, understand optimal audience outreach, and analyze customer interactions and data.

Gain the knowledge to drive revenue and ROI through the user experience… Show more

Learn skills to successfully measure marketing performance, visitor engagement, and evaluate campaign profitability.

Learn how to optimize social exposure, create strategic and compelling content, understand brand awareness, and measure social profitability.

Learn skills that will help maximize email marketing campaigns, understand optimal audience outreach, and analyze customer interactions and data.

Gain the knowledge to drive revenue and ROI through the user experience, attract customers through multiple digital channels, build smart site and mobile experiences, and produce rich media for marketing and advertising.

Learn best practices for initiating consumer interest through search key words, targeted advertising, social advertising, and sponsored content.

Learn skills to optimize a brand’s visibility for search engines, improve search ranking by using optimal keywords and metadata, and use SEO to optimize positive messaging around brand experience. Show less

Learn how to define and identify the business or organizational value of content marketing, transition your efforts to a digital landscape, and outline a roadmap to content marketing success beginning with goals and concluding with an actionable measurement system.

Learn to plan your content by aligning your goals with appropriate audiences, channels, and content forms. Learn how to develop an editorial production calendar, create and pitch a visual campaign, and produce… Show more

Learn how to define and identify the business or organizational value of content marketing, transition your efforts to a digital landscape, and outline a roadmap to content marketing success beginning with goals and concluding with an actionable measurement system.

Learn to plan your content by aligning your goals with appropriate audiences, channels, and content forms. Learn how to develop an editorial production calendar, create and pitch a visual campaign, and produce webinars.

Learn to leverage content marketing in a variety of written, visual, and audio formats. Learn to improve your content headlines and marketing copy for maximum effectiveness.

Learn best practices on optimizing, distributing, and promoting content. Generate targeted visibility and engagement through newsletters, social media, and off-page search engine optimization. Show less