Cierra Moore

Cierra Moore

Detroit, Michigan, United States
1K followers 500+ connections

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About

Cierra Moore is an award winning brand strategist, published writer, distinguished…

Activity

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Experience

  • R&R Partners Graphic

    R&R Partners

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    Greater Los Angeles Area

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    Greater Los Angeles Area

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    Greater Los Angeles Area

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    Greater Chicago Area

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    Chicago, IL

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    Richmond, Virginia Area

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    Richmond, Virginia

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    Richmond, Virginia Area

Education

  • Virginia Commonwealth University Graphic

    Virginia Commonwealth University

    Activities and Societies: Resident Assistant

    Major in Mass Communications with a concentration in Strategic Advertising and minor in Business.
    Dean's List x3

  • 4As/Northwestern Medill IMC - Institute of Advanced Advertising Studies

Honors & Awards

  • Pantene Gold Series Tour | 2019 Adweek’s Experiential Awards Recipient

    Adweek

  • Pantene Gold Series Tour | 2019 Effie Awards Recipient

    Effie Worldwide

    Pantene was launching Gold Series, its first full collection geared to African-American women, a segment fueling category growth. But this consumer viewed Pantene as a mainstream brand that didn’t understand how to care for her crown. Notably, Gold Series’ formulas were the result of a decade-long passion project of Black female P&G scientists. To make consumers take notice, we demonstrated Gold Series’ true roots—launching a six city tour to spark 1:1 engagements with key brand voices…

    Pantene was launching Gold Series, its first full collection geared to African-American women, a segment fueling category growth. But this consumer viewed Pantene as a mainstream brand that didn’t understand how to care for her crown. Notably, Gold Series’ formulas were the result of a decade-long passion project of Black female P&G scientists. To make consumers take notice, we demonstrated Gold Series’ true roots—launching a six city tour to spark 1:1 engagements with key brand voices, encouraging trial and driving sales by showing her we saw her beauty.

    The brand activation won bronze in the “Multicultural & Lifestyle Segments – Product” category.

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