“I recommend Cierra for her ability to identify strategic opportunities rooted in a deep, empathetic understanding of diverse audiences. Cierra excels at listening and consistently offers a strong point of view, yet she remains open to adapting her perspective based on new insights. She's also an eager and natural contributor to publishing thought leadership. One of her greatest strengths is the positive energy she brings to any room. This energy not only motivates her colleagues but also encourages engagement and active listening from her audience. This skill is valuable as it helps build confidence in the ideas she is selling. Cierra's combination of strategic curiosity, adaptability, and infectious enthusiasm makes her an asset to any team.”
About
Cierra Moore is an award winning brand strategist, published writer, distinguished…
Activity
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Grateful and proud don’t even begin to describe how I feel stepping into the role of Managing Director at Noble West. The journey over the last few…
Grateful and proud don’t even begin to describe how I feel stepping into the role of Managing Director at Noble West. The journey over the last few…
Liked by Cierra Moore
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Calling all copywriters, art directors, CDs and strategists -- Jewell Donaldson and I are launching our own anti-awards show - introducing the…
Calling all copywriters, art directors, CDs and strategists -- Jewell Donaldson and I are launching our own anti-awards show - introducing the…
Liked by Cierra Moore
Experience
Education
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Virginia Commonwealth University
Activities and Societies: Resident Assistant
Major in Mass Communications with a concentration in Strategic Advertising and minor in Business.
Dean's List x3 -
4As/Northwestern Medill IMC - Institute of Advanced Advertising Studies
Honors & Awards
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Pantene Gold Series Tour | 2019 Adweek’s Experiential Awards Recipient
Adweek
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Pantene Gold Series Tour | 2019 Effie Awards Recipient
Effie Worldwide
Pantene was launching Gold Series, its first full collection geared to African-American women, a segment fueling category growth. But this consumer viewed Pantene as a mainstream brand that didn’t understand how to care for her crown. Notably, Gold Series’ formulas were the result of a decade-long passion project of Black female P&G scientists. To make consumers take notice, we demonstrated Gold Series’ true roots—launching a six city tour to spark 1:1 engagements with key brand voices…
Pantene was launching Gold Series, its first full collection geared to African-American women, a segment fueling category growth. But this consumer viewed Pantene as a mainstream brand that didn’t understand how to care for her crown. Notably, Gold Series’ formulas were the result of a decade-long passion project of Black female P&G scientists. To make consumers take notice, we demonstrated Gold Series’ true roots—launching a six city tour to spark 1:1 engagements with key brand voices, encouraging trial and driving sales by showing her we saw her beauty.
The brand activation won bronze in the “Multicultural & Lifestyle Segments – Product” category.
Recommendations received
11 people have recommended Cierra
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We’re pleased to announce that our Excessive Celebration campaign for the Las Vegas Convention and Visitors Authority - LVCVA was shortlisted for the…
We’re pleased to announce that our Excessive Celebration campaign for the Las Vegas Convention and Visitors Authority - LVCVA was shortlisted for the…
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We’re hiring!! Looking to add a Marketing Manager to the team to implement our brand and fan marketing plans, domestic and abroad. Apply today!…
We’re hiring!! Looking to add a Marketing Manager to the team to implement our brand and fan marketing plans, domestic and abroad. Apply today!…
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Below is a strong headline, clearly written by a talented writer who understands the Nike ethos. Can AI match the quality of thinking? Let’s find…
Below is a strong headline, clearly written by a talented writer who understands the Nike ethos. Can AI match the quality of thinking? Let’s find…
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This post wins LinkedIn for life. Just because you don’t understand the intricacies of ad writing, doesn’t mean your consumers won’t see the…
This post wins LinkedIn for life. Just because you don’t understand the intricacies of ad writing, doesn’t mean your consumers won’t see the…
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New books on the nightstand are as vital to me as a daily workout. Current fodder is Range by David Epstein. Highly recommend. And, in reading, I…
New books on the nightstand are as vital to me as a daily workout. Current fodder is Range by David Epstein. Highly recommend. And, in reading, I…
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My contribution to Black History Month is from personal experience, since the cultural appropriation of Beyonce's roots are under discussion right…
My contribution to Black History Month is from personal experience, since the cultural appropriation of Beyonce's roots are under discussion right…
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“Never over-estimate the intelligence of the average consumer.”
“Never over-estimate the intelligence of the average consumer.”
Liked by Cierra Moore
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Here’s a quick roundup of some great open roles! Please keep in mind that I do not work for or represent any of the companies listed, I simply know…
Here’s a quick roundup of some great open roles! Please keep in mind that I do not work for or represent any of the companies listed, I simply know…
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Proud of our amazing team. And we're just starting! #ogilvy #superbowl
Proud of our amazing team. And we're just starting! #ogilvy #superbowl
Liked by Cierra Moore
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