Chloe J Kelsch

Establishing credibility in branding transcends aesthetics; it's the art of weaving a narrative that deeply resonates. In my decades in skincare and health + wellness, I've found the magic lies in the strategic fusion of creativity, purpose, and problem solving. It's about creating an identity that isn't just brand-driven but customer-driven. A credible brand, to me, goes beyond recognition; it builds trust. By meeting the customer where they are, educating and resolving their problems, it becomes a true companion on their journey. In a world flooded with choices, credibility is earned through authenticity in action, reflecting the brand's values and fostering community. #BrandCredibility #CustomerCentricity

This is one of the only spaces you get points for exclusivity - use it! Here's another key to success in creating a memorable luxury brand: Exclusivity in Imagery: Use imagery that conveys exclusivity. High-end brands often use visuals that portray a lifestyle rather than just a product. This exclusivity can be conveyed through the choice of models, settings, and overall aesthetic.

Make Your Mark! Simplicity and Elegance: In the luxury space, less is often more. Embrace simplicity and elegance. Clean lines, minimalist designs, and strategic use of negative space contribute to a sophisticated visual identity. Craftsmanship in Detail: Pay attention to the details. Just as a luxury product is crafted with precision, the visual elements should reflect meticulous attention to detail. Adaptability Across Platforms: Ensure that your visual identity is adaptable across various platforms, from physical packaging to online presence. Consistent adaptability ensures that the luxury experience is maintained, whether a customer engages with the brand in-store or through digital channels.

Typography Matters: Typography has a significant impact on how a brand is perceived. Choose fonts that resonate with the brand's personality – whether it's traditional, modern, or avant-garde. Typography can be a subtle yet powerful indicator of a brand's positioning.

Coming from a family of visual artists and designers, it's no surprise that I come from the house of "visual identity is of the utmost importance." Your mark and visual identity plays a pivotal role in elevating your brand, especially if you're in the premium and luxury space. For this, I think it's important to lean into the basics of what makes good branding. Here are my 8 rules of thumb when it comes to strategic ways to leverage visual elements for a heightened brand perception: 1. Consistency is Key: Ensure that all visual elements – from logos to color schemes – remain consistent across all touchpoints. Consistency fosters recognition, and recognition is a cornerstone of luxury... I'll respond again with rules 2 - 8!

Strategy is a living, breathing - an action verb - not meant to be static, but continue to evolve with the landscape and variables that come to play over time. I believe the best way to think big, is to go wide: broaden your horizons outside of the industry or product, pulling in all of your experiences from life to begin to ideate the big “how?” No great strategy is built in a vacuum, so bring in a group of curious individuals with different experience and lay it all out on the table - nothing is off limits - then, collaborate and refine together. There’s something magical that happens when you put the right people together, ask all the questions and share solutions in creating a path forward. Stay curious forever!