“I was lucky enough to have the honor and pleasure to have Claudio working with my team and me while he was in Brazil. One of the most dynamic and complete professionals that I have had the chance to work with. Bright, charismatic, kind, helpful and extremely professional. We have worked together for more than 16 years, and both my team and I miss him a lot (As a person and a professional). He is full of joy and good energy; he always finds a way to make hard and stressful days look better. I’m sure and confident that he is doing fantastic work at Dentsu Aegis Media/Isobar in the United States. ”
About
An award-winning sales, media and advertising executive with 28 years of experience in…
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When it comes to capturing the perfect shot, Juan Patino, a premier photographer based in NYC, never fails to make me look my absolute best…
When it comes to capturing the perfect shot, Juan Patino, a premier photographer based in NYC, never fails to make me look my absolute best…
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🎉 Nosso webinar GMPRO foi um sucesso! 🎉 Agradecemos a todos que participaram e aos nossos palestrantes Lucas Alves Silva e Marina Afonso, além do…
🎉 Nosso webinar GMPRO foi um sucesso! 🎉 Agradecemos a todos que participaram e aos nossos palestrantes Lucas Alves Silva e Marina Afonso, além do…
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CMOs are expanding role scope more than ever, with marketing leaders deftly moving into top roles like President, CEO, and CGO, and being…
CMOs are expanding role scope more than ever, with marketing leaders deftly moving into top roles like President, CEO, and CGO, and being…
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Experience
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Education
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Stanford University Graduate School of Business
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Activities and Societies: Innovation and Strategy
Strategy and Innovation
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Activities and Societies: CInema/Movies and Innovation
BA in Communication Studies - Advertising Degree
Licenses & Certifications
Volunteer Experience
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Donor
Médicos Sem Fronteiras Brasil / Médecins Sans Frontières Brésil - MSF
- Present 9 years 1 month
Disaster and Humanitarian Relief
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Volunteer and Donor
Mario Penna Cancer Institute
- Present 19 years 9 months
Health
http://www.mariopenna.org.br
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Courses
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Brand Lab FCA
Google / YouTube - 2013
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Brand Lab: General Motors Google Academy - Jury 2017
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Desenvolvimento de Coaches
LFGhisi Consultant
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Finance in Digital
In House Click University
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Innovation day
Cannes 2014
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Leading in the Digital World
Cannes 2012
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Marketing and Innovation - SMB
In House Click University
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Project Management
In House Click University
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Security Awareness Training
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Social Media
In House Click University
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Social media...social services
Cannes 2014
Projects
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GM Silverado Mixed Reality AD Unit
- Present
New Chevy Silverado display ad unit full of innovation and a first time ever in the industry. The innovative ad allows shoppers up-close access to the truck with no special media placement or buy. The immersive experience is launched from a 300x250 ad unit.
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GM BUICK - Dynamic Creative Video with YouTube
Isobar was responsible for developing the audience strategy, content mapping and creative concepting in order to execute the campaign supporting the Regal Sportback, Regal GS and Regal TourX nameplates. The pre-roll ads reinforce key features and benefits of the three Regal nameplates and look to be a factor in shopper conversion, with the goal of reaching specific in-market audience segments and shoppers with contextual custom video messaging that is catered to them and the content they are…
Isobar was responsible for developing the audience strategy, content mapping and creative concepting in order to execute the campaign supporting the Regal Sportback, Regal GS and Regal TourX nameplates. The pre-roll ads reinforce key features and benefits of the three Regal nameplates and look to be a factor in shopper conversion, with the goal of reaching specific in-market audience segments and shoppers with contextual custom video messaging that is catered to them and the content they are watching.
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GM In Market Digital Advertising
- Present
We create all in-market display ads for the four GM US vehicle brands: Buick, Cadillac, Chevrolet, and GMC. We took up the challenge and put together the infrastructure, team, and creative solution necessary in order to have the speed to market, while remaining nimble and able to make changes on the fly
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Jeep Portal
Jeep B2C Portal // Digital Campaigns / Media planning and Buying / Strategic Planning / Mobile Sites / Social Media / Games / E-commerce / SEO / SEM / Digital Retail
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Fiat LiveStore
- Present
Other creators -
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Fiat Punto Mobile
"First Time Ever" - Fiat Punto was launched 100% on a Mobile Platform
Other creators -
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Fiat Idea Interactive Movie
"Brazil's Agencia Click created an interactive movie for Fiat that was shown in the country's theaters. The six-minute-long interactive movie is in the "choose you own adventure" style and generates 16 different endings. The interactive part comes when the audience is invited to answer on-screen questions by texting answers to a number. The final version of the movie is compiled from the clips that gather the most votes"- External quote
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TIM - Telecom Italia Mobile
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Web Portal / E-commerce / Landing Pages / Social media Projects / Dashboard / Media Central / Digital Campaign
Other creators -
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Fiat Portal - www.fiat.com.br
Fiat B2C Portal / Digital Campaigns / Media planning and Buying / Strategic Planning / Mobile Sites / Social Media / Games / E-commerce / SEO / SEM / Digital Retail
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Google Fiat Street View
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Google closed a "first time deal" with a brand world wide to launch a service - the street View in Brazil. Fiat Brazil deploy thirty of their Stilo model vehicles for the photographing process, each with a state-of-the-art camera system attached to the roof capable of capturing 360-degree horizontal and 290-degree vertical images. It was the official start of street view in Brazil
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GERDAU
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Design and development - Gerdau.com (global) site and the regional (country) sites
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Honors & Awards
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Cannes Titanium Grand Prix - Tuvalu “The First Digital Nation”
Cannes Lions Festival
Due to climate change, the Pacific Island of Tuvalu risks becoming the first country to be submerged by rising sea levels due to climate change. The work, created by The Monkeys—part of Accenture Song—is recognized for re-establishing the tenets of what defines a country, especially when it has no land.
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Cannes Lions Direct Grand Prix - Coinbase
Cannes Lions Festival
Created by Accenture Song, the ultra-minimalist QR code campaign ‘Less Talk, More Bitcoin’ was launched at the Super Bowl in January 2022 and almost instantly became a cultural lightning rod, tapping into consumer behavior and interest engagingly and playfully. Following the spot, the app quickly reached #2 in the Apple App Store and ‘crashed’ the site due to its massive popularity.
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Automotive Agency of the Year (Digital)
Media Post
Isobar, which handles digital work across all the General Motors divisions (Chevrolet, Buick, Cadillac, GMC, Maven and GM Certified Pre-Owned) is the Automotive Agency of the Year (Digital). The company's outstanding work in 2018 included enabling GM to be the first U.S. automaker to use Google’s advertising beta tool, Director Mix, in a comprehensive national campaign for Buick. "They have always been at the highest level creatively, but are now providing clients like GM with solutions that…
Isobar, which handles digital work across all the General Motors divisions (Chevrolet, Buick, Cadillac, GMC, Maven and GM Certified Pre-Owned) is the Automotive Agency of the Year (Digital). The company's outstanding work in 2018 included enabling GM to be the first U.S. automaker to use Google’s advertising beta tool, Director Mix, in a comprehensive national campaign for Buick. "They have always been at the highest level creatively, but are now providing clients like GM with solutions that also solve complex problems in a very disrupted automotive ecosystem," Beavis says.
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Cannes Lions Grand Prix for Digital Craft
Cannes Lions Festival
Isobar created “Aeronaut,” a VR experience that blends technology and creativity to create a world-first in VR – a unique, highly immersive, and social experience.
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CLIO Shortlist for Best Product Design
Clio Award
Project Fiat Safe Key
https://vimeo.com/126604091 -
Webby Awards Winner for Best Interactive Advertising
The Webby Awards 2015
Project Fiat Live Store
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Cannes Lions Shortlist
Cannes Lions Festival 2015 - Innovation Lions
Second shortlist in the Innovation Lions. 2 Years in a row. Project Fiat Safe Key
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El Ojo Gold for Interactive Tools.
El Ojo Iberoamérica Festival
Project Fiat Live Store
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The world’s 100 best marketing campaigns
Warc 100
Project Fiat Live Store - https://vimeo.com/86018620
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Cannes Bronze Lion
Cannes Lions Festival 2014 - Digital Platforms | Media
Project Fiat Live Store - https://vimeo.com/86018620
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Cannes Gold Lion
Cannes Lions Festival 2014 - Innovation Lions
The First GOLD Innovation Lion for Brazil.
Project Fiat Live Store - https://vimeo.com/86018620
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BDA Silver
BDA Brazil Design Award
Project LiveStore - HeadSet
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D&AD In-Book for Digital Tools.
D&AD International Festival
Project Fiat Live Store - https://vimeo.com/86018620
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D&AD In-Book for Websites & Microsites
D&AD Internacional Festival
Project Fiat Live Store - https://vimeo.com/86018620
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Effie Awards Gold for Best Launching Campaign
Effie Awards International Festival
Project Fiat Live Store - https://vimeo.com/86018620
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Effie Awards Silver for Best Services
Effie Awards International Festival
Project Fiat Live Store - https://vimeo.com/86018620
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El Sol Gold for Best in Digital
El Sol Latin American Advertising Festival
Project Fiat Live Store
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Festival of Media Gold for Best Experimental Campaign
Festival of Media LATAM
Project Fiat Live Store - https://vimeo.com/86018620
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Festival of Media Silver for Best Use of Digital
Festival of Media LATAM
Fiat Live Store
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IF Product Design Award 2014 Winner
IF Product Design Award
Project Fiat Live Store - https://vimeo.com/86018620
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Tomorrow Awards 2014 Nominee
Tomorrow Awards 2014
Project Fiat Live Store
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Top Of Mind Internet - Auto 2014
TOP OF MIND UOL FOLHA DE SÃO PAULO
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Wave Festival Gold for Cyber Craft
Wave - Latin American Advertising Festival
Project Fiat Live Store
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Wave Festival Gold for Cyber Website
Wave - Latin American Advertising Festival
Project Fiat Live Store
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Wave Festival Grand Prix for Cyber Craft
Wave - Latin American Advertising Festival
Project Fiat Live Store
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Advertiser of the Year 2013
Prêmio CABORÉ
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Best Site of the Year 2013 - FIAT Portal
Auto Esporte Magazine
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Top Of Mind Internet - Auto 2013
TOP OF MIND UOL FOLHA DE SÃO PAULO
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Top Of Mind Internet - Auto 2012
TOP OF MIND UOL FOLHA DE SÃO PAULO
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4A’s Jay Chiat Silver for Best Idea for New Product/Content.
4A’s Jay Chiat
Project Fiat Mio
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CLIO Shortlist for Best Integrated Campaign
CLIO Awards
Project Fiat Mio
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Effie Awards Gold for Durable Goods
Effie Awards International Awards
Fiat Mio: the world’s first ever crowdsourced concept car
https://vimeo.com/23804413
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El Ojo Gold for Best Branded Content
El Ojo Iberoamérica Festival
Project Fiat Mio
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El Ojo Silver for Best PR
El Ojo Iberoamérica Festival
Project Fiat Mio
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FIAP Bronze Sun
FIAP - Ibero American Advertising Festival
Fiat Mio: the world’s first ever crowdsourced concept car
https://vimeo.com/23804413
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Festival of Media Gold for Creativity & Innovation
Festival of Media LATAM
Project Fiat Mio
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New York Festival Shortlist for Digital & Interactive
New York Festival
Project Fiat Mio
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Top Of Mind Internet - Auto 2011
TOP OF MIND UOL FOLHA DE SÃO PAULO
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Cannes Lions Cyber Shortlist
Cannes Lions Festival - 2010
Project Fiat New Doblo 2010
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FIAP Bronze Sun
FIAP - Ibero American Advertising Festival
Project Fiat Doblo - One thing Leads to Another
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New York Festival Silver for Best Use of Mobile
New York Festival
Project Fiat 500 Faces
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One Show Bronze for Best Mobile Aplications
One Show Interactive
Fiat 500 Faces
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One Show Interactive Merit Award
One Show Interactive
Fiat Big Brother Brazil Test Drive
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One Show Merit for Best Branded Game
One Show Interactive
Project Fiat T-Racer
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Top Of Mind Internet - Auto 2010
TOP OF MIND UOL FOLHA DE SÃO PAULO
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Cannes Bronze Lion
Cannes Lions Festival 2009 - Digital Design
Project "See further"
https://vimeo.com/11366404
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LIA Silver for Best Digital Products
London International Awards
Fiat T-Racer - https://vimeo.com/8744459
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Most Contagious 2009
Contagious Magazine
Project Fiat Mio
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Top Of Mind Internet - Auto 2009
TOP OF MIND UOL FOLHA DE SÃO PAULO
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Wave Festival Bronze for Best Website
Wave - Latin American Advertising Festival
Fiat Stilo BlackMotion
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Wave Festival Gold for Best Website
Wave - Latin American Advertising Festival
Project Fiat T-Racer
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Wave Festival Grand Prix for Best Website.
Wave - Latin American Advertising Festiva
Project Fiat T-Racer
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Yahoo! Best Idea Of The Year
Yahoo! Big Idea Chair
Project Fiat T-Racer
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One Show Merit Award
One Show Interactive
Project Fiat "Beer"
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Top Of Mind Internet - Auto 2008
TOP OF MIND UOL FOLHA DE SÃO PAULO
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Wave Festival Silver for Best Website
Wave - Latin American Advertising Festival
Fiat Punto - Social Drive
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Advertiser of The Year
Prêmio CABORÉ
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Yahoo! Best Idea Of The Year
Yahoo! Big Idea Chair 2007
Fiat Punto Social Test-Drive
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Cannes Lions Cyber Shortlist
Cannes Lions Festival
Project Fiat Idea
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Cannes Lions Cyber Shortlist
Cannes Lions Festival - 2006
Project Fiat IDEA
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One Show Merit Award
One Show Interactive
Fiat Idea - Test Drive Project
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Grand Prix Internet website
CCMG - Creative Club of Minas Gerais VII Festival
Project Fiat Idea
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One Show Silver Interactive Award
One Show Interactive
Fiat Stilo Experience
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Cannes Lion Cyber Shortlist
Cannes Lions Festival 2003 - Cyber
Project Fiat Stilo
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Cannes Lion Cyber Shortlist
Cannes Lions Festival 2003 - Cyber
Project Fiat UNO
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Cannes Lion Cyber Shortlist
Cannes Lions Festival 2003 - Cyber
Project Fiat Stilo Parking Sensor
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Best Web Professional
CCMG - Creative Club of Minas Gerais
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El Ojo Silver
El Ojo Iberoamérica Festival
Project Alfa Romeo
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Grand Prix Internet
CCMG - Creative Club of Minas Gerais - IV Festival
Project Fiat Doblo
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CCMG Gold - Best Website
CCMG - Creative Club of Minas Gerais
Project Fiat Doblo
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Cannes Cyber Lion Shortlist
Cannes Lions Festival 2001 - Cyber
Project - Single Full Banner "Use 1 hand and your mind" - Guia BH
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El Ojo Silver Website
El Ojo Iberoamérica Festival
Project Website Fiat Doblo
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LIA Interactive Shortlist
LIA London International Awards
Project - Single Full Banner "Use 1 hand and your mind" - Guia BH
Languages
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English
Native or bilingual proficiency
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Spanish
Full professional proficiency
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Italian
Elementary proficiency
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Portuguese
Native or bilingual proficiency
Organizations
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IAB
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- Present -
ABRADI
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- Present -
CCMG
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-Member
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