Claude Grunitzky

Claude Grunitzky, SF ’12, a media entrepreneur from Togo, West Africa, was the focus of a Harvard Business School case study.

Grunitzky, who has started several companies in the magazine and advertising fields, recently began work on a new venture—a mobile and social media company, focused on Africa. He is working hard to develop, maintain, and leverage an extensive personal and professional network across three continents—all while being a full-time student in the MIT Sloan Fellows… Show more

Claude Grunitzky, SF ’12, a media entrepreneur from Togo, West Africa, was the focus of a Harvard Business School case study.

Grunitzky, who has started several companies in the magazine and advertising fields, recently began work on a new venture—a mobile and social media company, focused on Africa. He is working hard to develop, maintain, and leverage an extensive personal and professional network across three continents—all while being a full-time student in the MIT Sloan Fellows Program in Innovation and Global Leadership.

The case considers the steps he has taken to build and cultivate a network that creates value for both him and others. The case was taught to second-year MBA students in the “Power & Influence” class, where Grunitzky was invited to attend as the protagonist.

The case is now available for purchase, with a short summary, on Harvard’s website. Show less

Togolese-born Claude Grunitzky is a leader in the global media and publishing industries. A journalist, editor and entrepreneur, he is the former editor-in-chief of the quarterly fashion and music publication, TRACE. He is also the co-founder of Trace TV, the world’s first international urban music outlet. He now runs TRUE, a trans-cultural consulting firm that organizes international cultural events around the globe.

CLAUDE GRUNITZKY — jet-setter, media entrepreneur and all-around cool person: an interesting personal angle. Author: Constance Rosenblum for The New York Times

Join us for a discussion with Claude Grunitzky, founder and editor-in-chief of TRACE, an international fashion and music magazine focused on transcultural style and ideas, and Owner/Chairman at The True Agency. Claude has unparalleled experience in magazine publishing and creating youth-oriented marketing programs on both sides of the Atlantic. He will be talking about starting a small business from scratch and reinventing one’s business model to fit with the changing dynamics of the… Show more

Join us for a discussion with Claude Grunitzky, founder and editor-in-chief of TRACE, an international fashion and music magazine focused on transcultural style and ideas, and Owner/Chairman at The True Agency. Claude has unparalleled experience in magazine publishing and creating youth-oriented marketing programs on both sides of the Atlantic. He will be talking about starting a small business from scratch and reinventing one’s business model to fit with the changing dynamics of the marketplace. Show less

C'est le 11 septembre 2001 à New York, face au choc des attentats, et donc au repli qui s'ensuivit, que Claude Grunitzky a eu l'idée de ce livre : le transculturalisme, c'est échapper joyeusement aux barrières de l'identité fixe. C'est être à la fois soi-même et un autre. Richement illustré, ce livre collectif rassemble des figures du transculturalisme. Il tient à la fois de l'essai (on y lit un texte de Patrick Weil sur le métissage en République), du 'melting-pot' ethnique (de l'icône… Show more

C'est le 11 septembre 2001 à New York, face au choc des attentats, et donc au repli qui s'ensuivit, que Claude Grunitzky a eu l'idée de ce livre : le transculturalisme, c'est échapper joyeusement aux barrières de l'identité fixe. C'est être à la fois soi-même et un autre. Richement illustré, ce livre collectif rassemble des figures du transculturalisme. Il tient à la fois de l'essai (on y lit un texte de Patrick Weil sur le métissage en République), du 'melting-pot' ethnique (de l'icône mannequin Noémie Lenoir au musicien Philip Glass en passant par la cinéaste Euzhan Palcy), de la réflexion sur l'enjeu majeur de nos sociétés urbaines et migratoires : être en exil chez soi. Des témoignages émouvants, drôles, couleurs de peaux frottées entre elles (dont un texte rythmé comme une danse sur l'Asie noire de Hong Kong à la Chine continentale), allant du plus lointain au plus proche (comment une serveuse américaine se débrouille à Paris !) constituent un puzzle d'expériences rarement contées de l'intérieur. Show less

For ten years, Trace magazine has been the leading source of “transcultural” fashion and ideas, offering a global perspective geared towards fashion-forward urban youth. To celebrate that milestone, the editors have collected a decade of style into one powerful retrospective. Ten Years of Trace includes previously unpublished material and behind-the-scenes essays written specifically for this retrospective. Selected “Best Of” articles trumpet the past decade of music and arts coverage. Ten… Show more

For ten years, Trace magazine has been the leading source of “transcultural” fashion and ideas, offering a global perspective geared towards fashion-forward urban youth. To celebrate that milestone, the editors have collected a decade of style into one powerful retrospective. Ten Years of Trace includes previously unpublished material and behind-the-scenes essays written specifically for this retrospective. Selected “Best Of” articles trumpet the past decade of music and arts coverage. Ten Years also spotlights Trace’s creative pool of photographers, stylists, and designers, who have influenced the magazine’s powerful visual element. Show less

What makes these top achievers successful? Is it more energy? Luck? Drive? Focus? Vision? You’ll find the answers in Succeed on Your Own Terms.

The authors spent two years traveling in more than two dozen countries interviewing some of the world’s most accomplished individuals—including, renowned architect, Michael Graves; Chief Financial Officer of Dun and Bradstreet, Sara Mathew; former Dallas Cowboy, Roger Staubach; the legendary civil rights advocate, Congressman John Lewis; actor… Show more

What makes these top achievers successful? Is it more energy? Luck? Drive? Focus? Vision? You’ll find the answers in Succeed on Your Own Terms.

The authors spent two years traveling in more than two dozen countries interviewing some of the world’s most accomplished individuals—including, renowned architect, Michael Graves; Chief Financial Officer of Dun and Bradstreet, Sara Mathew; former Dallas Cowboy, Roger Staubach; the legendary civil rights advocate, Congressman John Lewis; actor, Ben Vereen; President of Home Depot Canada, Annette Verschuren; holocaust survivor, Samuel Pisar; mountain climber, Rebecca Stephens; the shortest NBA player of all time, Muggsy Bogues; Senator Barbara Boxer; cancer survivor Janet Lasley and Philadelphia Eagles owner, Jeffrey Lurie. Through in-depth interviews and results from a comprehensive personality assessment, the authors uncovered the defining qualities that set each of these remarkable individuals apart.

To get just a sample of the inspiring, real-life stories you’ll find in Succeed on Your Own Terms, we invite you to download the Table of Contents and the following chapters. Show less

Once upon a time before crack, photographer Jamel Shabazz was on the scene, working the streets of New York City, capturing the faces and places of an era that have long since disappeared. Ken Johnson of the New York Times wrote that the work was “deeply unpretentious and undistracted by the trendy new aesthetics or technologies, Mr. Shabazz is the best kind of photojournalist: one driven simply by curiosity about other human beings.”

Transculturalism goes beyond race, religion, sexuality, class, and every sort of classification known to sociologists and marketers. Transculturalists lead lives some may consider unusual. They often think, consume, date, or marry outside of their race, religion, or nationality. They travel on a whim to a faraway lands, dress unconventionally and codify their own styles. They live in areas their parents were once barred from and take jobs previously considered outside of their leagues. They are… Show more

Transculturalism goes beyond race, religion, sexuality, class, and every sort of classification known to sociologists and marketers. Transculturalists lead lives some may consider unusual. They often think, consume, date, or marry outside of their race, religion, or nationality. They travel on a whim to a faraway lands, dress unconventionally and codify their own styles. They live in areas their parents were once barred from and take jobs previously considered outside of their leagues. They are comfortable listening to, creating, and criticizing music outside of their original cultures and often display high levels of creativity in various progressive disciplines. Some call transculturalists heretics; many call them the future.

Transculturalism: How the World Is Coming Together features contributions from such transculturalist visionaries as photographers Jamel Shabazz, Larry Clark, and Ellen von Unwerth; writers Alix Sharkey, Stephen Greco, and Anicee Gaddis; and includes profiles of celebrity transculturalists Alicia Keys, Rosario Dawson, and Tiffany Limos. Show less

Controversy over a TRUE Agency ad campaign. Author: Lynda Richardson for The New York Times

This work provides a response to the explosion of creativity at the cutting edge of urban culture in 90s Britain. With leading names from photography, graphics, and fashion, the book accompanies the Barbican exhibition of the same title.