About
A strategic, innovative and focused B2B marketing professional with proven results…
Articles by Christine
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5 Reasons to Synchronize your WMS & TMS!
5 Reasons to Synchronize your WMS & TMS!
By Christine Dykstra
Contributions
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Here's how you can transform a failed trade show into a valuable learning experience.
A tradeshow is not just all about the leads. There is establishing your brand at the booth, awareness of new solutions/products and demos. However, you also scout out new logos, walk to show floor, recon the competition and learn from the sessions. The real works begins post-show when you review leads, scrub your list, add to your CRM and assign follow-up tasks to the account owners and they start their outreach. Plus, you continue to do outreach to those important contacts via ABM campaigns, drip campaigns, etc. The show still goes on for months....
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How can you use social media to support customer retention as part of a corporate SMO strategy?
You must be authentic when engaging with customers and letting them know the value you provide and "what's in it for them". Personalizing your engagement is a natural draw for customers as it takes the ABM approach. They feel valued and heard which in turn may increase their loyalty to your brand.
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You're at a trade show and want to connect with experienced people. How do you start the conversation?
If we have a booth, I speak to everyone walking by who seems to have an interest in what we do. I initiate conversations by expressing genuine interest in the other person's expertise or experience. Begin with a friendly greeting, ask about their role or involvement in the industry, and share a brief overview of your own background or company. I also do a lot of prep work on researching who is speaking at the show/conference and then targeting who I want to see and speak with. It's all about the networking and truly listening.
Activity
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Hi everyone! I'm excited to announce that I'll be hosting a webinar next week featuring industry analyst and host of Talking Logistics, Adrian…
Hi everyone! I'm excited to announce that I'll be hosting a webinar next week featuring industry analyst and host of Talking Logistics, Adrian…
Liked by Christine Dykstra
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Create and segment your target account list effectively with the Market Segmentation Playbook, the definitive guide to grouping accounts for targeted…
Create and segment your target account list effectively with the Market Segmentation Playbook, the definitive guide to grouping accounts for targeted…
Liked by Christine Dykstra
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An excellent article below. This is about AWS but this tradecraft is useful on all cloud and onprem servers. A extract from the article gives some…
An excellent article below. This is about AWS but this tradecraft is useful on all cloud and onprem servers. A extract from the article gives some…
Liked by Christine Dykstra
Experience
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Education
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Lourdes University
Activities and Societies: Lourdes College Alumni Association, Sorority, Charitable
Graduated with honors. Active in charitable works through sorority and church. Active in Big Brothers/Big Sisters of NW Ohio, Worked p/t through college. Interned every Summer. Competative sailor, scuba, volleyball, skiing
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Licenses & Certifications
Volunteer Experience
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Volunteer
Alzheimer's Association®
- Present 12 years 7 months
Health
Fundraising for charity runs, patient advocate, honoring my late mother
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Docent
George W. Bush Presidential Library & Center
- 1 year 1 month
Disaster and Humanitarian Relief
Docent at Presidential Museum giving tours and educating visitors on the museum exhibits and artifacts and library archive procedures.
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Volunteer
Marine Toys for Tots Foundation
- Present 18 years 10 months
Children
Volunteer - donation collections and Jeep Runs to deliver toys to underprivileged children
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Volunteer
National Breast Cancer Foundation, Inc.
- Present 8 years 7 months
Health
Fund raiser, participated in 5Ks in honor of my late mother
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Recommendations received
26 people have recommended Christine
Join now to viewMore activity by Christine
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Some learnings on Life after Layoff, and AN ASK: The support the last few months while I was deciding what my next steps would be was more than I…
Some learnings on Life after Layoff, and AN ASK: The support the last few months while I was deciding what my next steps would be was more than I…
Liked by Christine Dykstra
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Great article with our Founder and CEO, Alan on what makes Everseen a leader in the industry!
Great article with our Founder and CEO, Alan on what makes Everseen a leader in the industry!
Shared by Christine Dykstra
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“Retailers are embracing advanced technologies that both optimise their customers’ experience and improve their business, and we provide a complete…
“Retailers are embracing advanced technologies that both optimise their customers’ experience and improve their business, and we provide a complete…
Liked by Christine Dykstra
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Founded by Alan O'Herlihy, Start-up of the Week Everseen develops applications that help some of the world’s top retailers, including Kroger, Meijer…
Founded by Alan O'Herlihy, Start-up of the Week Everseen develops applications that help some of the world’s top retailers, including Kroger, Meijer…
Liked by Christine Dykstra
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Best part of our job is when we get to experience customer operations. Great day yesterday with the #e2open team visiting UPS Airhub in Cologne and…
Best part of our job is when we get to experience customer operations. Great day yesterday with the #e2open team visiting UPS Airhub in Cologne and…
Liked by Christine Dykstra
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