Stephen Johnson

Today's viewers are restless. So many options, but never enough time. And with the growth in Direct to Consumer (D2C) options, audiences are becoming increasingly fragmented. This panel will focus on what it takes to create a User Experience (UX) that engages viewers and keeps them returning. Is it the app/device, User Interface (UI), AI-driven personalized search and discovery, voice interactivity, content presentation, branding, or social media hooks that drives viewer satisfaction? Hear the… Show more

Today's viewers are restless. So many options, but never enough time. And with the growth in Direct to Consumer (D2C) options, audiences are becoming increasingly fragmented. This panel will focus on what it takes to create a User Experience (UX) that engages viewers and keeps them returning. Is it the app/device, User Interface (UI), AI-driven personalized search and discovery, voice interactivity, content presentation, branding, or social media hooks that drives viewer satisfaction? Hear the experts talk about what works - and what doesn't. Show less

After broadcasters announcements of ATSC 3.0 acceptance, video-based applications developers are investigating deployment of interactive services without the traditional reliance on pay TV company hardware. Is the toolkit sufficiently robust to build engaging experiences that consumers expect? As the new specification becomes a reality, this session examines components of ATSC 3.0—from HTML5 to media player specifics—exploring their potential for successful application deployment and providing… Show more

After broadcasters announcements of ATSC 3.0 acceptance, video-based applications developers are investigating deployment of interactive services without the traditional reliance on pay TV company hardware. Is the toolkit sufficiently robust to build engaging experiences that consumers expect? As the new specification becomes a reality, this session examines components of ATSC 3.0—from HTML5 to media player specifics—exploring their potential for successful application deployment and providing guidelines (and warnings) for developers and OTT providers. Show less

The once-streamlined business of delivering video to consumers — not least thanks to so-called “Over the Top” distributors — has radically changed over just the past few years and the impact on IT to deliver these services has been just as dramatic. After outlining the basics of current video streaming technology, Mr. Johnson will address two prominent OTT topics — multi-device delivery and targeted advertising — that illustrate the growing IT challenges to support these burgeoning services… Show more

The once-streamlined business of delivering video to consumers — not least thanks to so-called “Over the Top” distributors — has radically changed over just the past few years and the impact on IT to deliver these services has been just as dramatic. After outlining the basics of current video streaming technology, Mr. Johnson will address two prominent OTT topics — multi-device delivery and targeted advertising — that illustrate the growing IT challenges to support these burgeoning services through the cloud. To elaborate on these topics, he will also touch upon current standards and practices for media network support, customer identity/authentication, privacy, and decisioning algorithms. Show less

That OTT services have dramatically and inalterably changed the pay TV universe can now hardly be questioned. As we appraise the state of the OTT industry, the equally dramatic changes brought about – and reflected by – the ways consumers experience these services cannot be overlooked. Simply put, OTT TV customers experience content in ways that would have been barely recognizable only a few years ago. Content-consuming behavior of the TV viewing audience has given rise to these fundamental… Show more

That OTT services have dramatically and inalterably changed the pay TV universe can now hardly be questioned. As we appraise the state of the OTT industry, the equally dramatic changes brought about – and reflected by – the ways consumers experience these services cannot be overlooked. Simply put, OTT TV customers experience content in ways that would have been barely recognizable only a few years ago. Content-consuming behavior of the TV viewing audience has given rise to these fundamental changes. In this brief survey we’ll identify the behaviors themselves, then examine how the best OTT designs have effectively met these changes – and also those who still have work to do. Show less

Once your service is launched, the challenge becomes engaging your viewers across disparate devices and screens. Once a simple matter of designing an intuitive EPG, now the integrated UX must take into consideration the screen, the content, the app, the device, the guide, the metadata, the location, social network involvement, and who is watching to determine the optimal experience.