“Cristina was one of the best managers I have had. She is a great leader who drives change and evolution throughout the organizations she is a part of while also establishing great professional and personal relationships with everyone she comes in contact with. She is a true thought leader who challenges her team to challenge the status quo and deliver excellent insights and recommendations. She provides support whenever needed and was extremely helpful in the on boarding process as well. She is always accessible as a manager, which can be a challenge with many leaders, especially remote. I would welcome the opportunity to work with and learn from her again.”
About
Director Consumer Shopper Insights || Retail Insights Manager
Expertise in…
Activity
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Macrotrends can be large and abstract, making meaningful innovation a challenge to successfully implement. On this episode of Waves of Thinking, I…
Macrotrends can be large and abstract, making meaningful innovation a challenge to successfully implement. On this episode of Waves of Thinking, I…
Liked by Cristina Marinucci
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As my Uber to the airport arrived in Mexico City at my hotel, who should climb out but some fabulous Flywheel LATAM colleagues Cauê Falcão de…
As my Uber to the airport arrived in Mexico City at my hotel, who should climb out but some fabulous Flywheel LATAM colleagues Cauê Falcão de…
Liked by Cristina Marinucci
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If you weren’t able to come to Sweets & Snacks Expo, here is the quick read on my presentation and how to win Omnichannel while leveraging snacking…
If you weren’t able to come to Sweets & Snacks Expo, here is the quick read on my presentation and how to win Omnichannel while leveraging snacking…
Liked by Cristina Marinucci
Experience
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Education
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Activities and Societies: Awarded medal for Highest Achievements in Marketing
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Licenses & Certifications
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JDA Certified Space Planner
JDA Software
Issued
Volunteer Experience
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Vice President - Board of Directors
Ehrman Farms Homeowners Association
- Present 10 years
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Chair - Social Committee
Ehrman Farms Homeowners Association
- Present 11 years
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Director of Marketing, PR and Logistics
Junior League’s American Girl Committee
- Present 12 years
Responsible for leading and coordinating Marketing & PR team (+15 members) to bring visibility to AG charitable fashion show and secure donations.
Honors & Awards
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Johnson & Johnson Carpe Diem Award
Johnson & Johnson - HealthE Division
Recognized for demonstrating a “seize the day” mindset by:
- Acting with speed and agility to challenge the status quo and make a tangible impact on the business
- Identifying an innovative approach and taking personal ownership to swiftly drive results
- Uncovering an unmet need and proactively acting as a change agent
Situation: GSIA team was looking to utilize new, innovative tools and techniques while meeting Smart spend commitments. I lead the creation and management of…Recognized for demonstrating a “seize the day” mindset by:
- Acting with speed and agility to challenge the status quo and make a tangible impact on the business
- Identifying an innovative approach and taking personal ownership to swiftly drive results
- Uncovering an unmet need and proactively acting as a change agent
Situation: GSIA team was looking to utilize new, innovative tools and techniques while meeting Smart spend commitments. I lead the creation and management of the Healthy Essentials Listens On-Line Community with over 15,000 consumers
Carpe diem action taken: Speed & Agility, and Innovative Approach
Impact: Cost-efficient feedback – savings of 30-50% vs traditional research with quick turnaround.
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J&J GSIA Smarty Pants Award
Global Strategic Insights & Analytics Team
Award won for Trip Missions Cross-Category Research:
- Executed all 27 categories at once rather than one at a time resulted in savings of 45% or $400K.
- By analyzing all the categories at once, the study truly positioned J&J w/ unique experience and a competitive advantage.
- It also allowed J&J to benchmark between categories/segments to show were J&J over/under indexed. -
Amazing Woman 2012 Recipient
GlaxoSmithKline
Recognized for excellent customer focus, exemplary personal leadership, clear embodiment of the high performance behaviors of teamwork, coaching and mentoring
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Amazing Woman 2013 Recipient
GlaxoSmithKline
Recognized for excellent customer focus, exemplary personal leadership, clear embodiment of the high performance behaviors of teamwork, coaching and mentoring
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Amazing Woman 2014 Recipient
GlaxoSmithKline
“Working Across Boundaries” to help the business with a limited budget find the best solutions.
“Develop Capability & Talent” by acting as a mentor to the Day in the Life special project team.
“Drive Performance” through providing insights expert to help guide a successful launch of Project Ralph
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Bronze STAR Award
GlaxoSmithKline
Recipient of GSK’s Bronze STAR (Spirit Teamwork Achievement Recognition) Award recipient – December 2013 for outstanding effort and contribution in helping GSK to achieve its Mission, Spirit and Strategic Intent
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Who’s Who in Shopper Insights
Path to Purchase Institute
Named Who’s Who in Shopper Insights 2013, 2014 by the Path to Purchase Institute
Organizations
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Toastmasters International
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- PresentHelped GSK form their own chapter of Toastmasters - recruited inaugural class of over 35+ members. Developed associates leadership and communication skills - chapter has grown to over 50+ members.
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Network of Executive Women (NEW)
Member
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American Marketing Association
Member
- Present
Recommendations received
5 people have recommended Cristina
Join now to viewMore activity by Cristina
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So proud of Anne Martin on receiving the Path to Purchase Institute Retail Media award last night. Her work on Albertsons in conjunction with the…
So proud of Anne Martin on receiving the Path to Purchase Institute Retail Media award last night. Her work on Albertsons in conjunction with the…
Liked by Cristina Marinucci
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