Damion Parsons

I had the opportunity to lead the creative direction and UX design for Coca-Cola’s award-winning Happiness Factory interactive experience.

The goal was to bring the brand’s whimsical world to life through immersive storytelling and character-driven micro-experiences. Our team developed dynamic 3D visuals, interactive games, and mobile-optimized designs that captivated users globally.

The campaign earned major recognition, including Webby and FWA awards, and significantly boosted… Show more

I had the opportunity to lead the creative direction and UX design for Coca-Cola’s award-winning Happiness Factory interactive experience.

The goal was to bring the brand’s whimsical world to life through immersive storytelling and character-driven micro-experiences. Our team developed dynamic 3D visuals, interactive games, and mobile-optimized designs that captivated users globally.

The campaign earned major recognition, including Webby and FWA awards, and significantly boosted engagement, reinforcing Coca-Cola’s joyful brand message. 🎉🍾

#UXDesign #CreativeDirection #DigitalExperience Show less

I'm excited to share some work I did for ESPNW! We improved the platform with a vibrant design that inspires and engages women.

Check out how we balanced aesthetics and functionality for a seamless digital experience. Find out more - https://dpprojects.co/portfolio/espnw/

#DesignMagic #WomenEmpowerment #DigitalTransformation #ESPNW

The Assignment:

Increase engagement with the Ranchlogy program by optimizing the Reward Tracking Module and communicating how badge-earning levels reset.

Objectives:

✅ Increase engagement with the Ranchology program to grow Hidden Valley Ranch love and loyalty.
✅ Make it clear where members stand in the rewards process to keep them engaged.
✅ Activities to earn badges should be increased. (KPI)

Audience:

New and active Ranchology members motivated to… Show more

The Assignment:

Increase engagement with the Ranchlogy program by optimizing the Reward Tracking Module and communicating how badge-earning levels reset.

Objectives:

✅ Increase engagement with the Ranchology program to grow Hidden Valley Ranch love and loyalty.
✅ Make it clear where members stand in the rewards process to keep them engaged.
✅ Activities to earn badges should be increased. (KPI)

Audience:

New and active Ranchology members motivated to collect badges and earn rewards. Show less

Find out how we redesigned the UT Southwestern Medical Center website. We focused on improving client experience, navigation, and content accessibility. The project integrated Epic data, developed a structured content mapping system, and implemented a dynamic appointment system.

#UXDesign #HealthcareUX #WebDesign #UserExperience #DesignThinking