“Dana is as good as it gets when it comes to social media marketing. She truly grasps the purpose of social media and how to maximize results, and her knowledge is matched by great communication skills. A true professional!”
About
I am an energetic communications professional that has a desire to continue learning and…
Activity
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The Curris Center renovations are looking fantastic. Those who haven’t stopped by recently – prepare to be impressed! Thank you to all who have been…
The Curris Center renovations are looking fantastic. Those who haven’t stopped by recently – prepare to be impressed! Thank you to all who have been…
Liked by Dana Howard
Experience
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Education
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Murray State University
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Activities and Societies: Public Relations Student Society of America, Alpha Delta Chi, Association of TSM
During this time I also completed a minor in Telecommunications Systems Management
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Activities and Societies: Leadership Murray Class of 2008, Discover Korea Program
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Licenses & Certifications
Volunteer Experience
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Sponsor
Compassion International
- Present 13 years
Children
We are sponsoring a young girl named Lal in India. We are so blessed to be a part of her life and love getting letters from her!
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Contributor
Samaritan's Purse
- Present 18 years
Children
Big advocate of Operation Christmas Child but also support other projects
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Board Member
Life House Care Center
- Present 10 years
Human Rights
Services Provided:
Services provided free of charge:
Pregnancy Testing
Compassionate Care
Counseling on All Options
Baby Clothes & Supplies
Community Referrals
Support after an abortion
Abstinance Education & Healthy Relationships
More information at http://lhouse.org/
Publications
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Managing your social campaign strategy using Facebook, Twitter, Instagram, YouTube & Pinterest: An interview with Dana Howard, social media marketing manager
Business Horizons
See publicationIn this Executive Focus we interview Dana Howard, social media marketing manager of Murray State University. Under Dana's direction, using the guidance of a strategic management system and plan, Murray State has successfully incorporated social media into the university's marketing and communication efforts. Dana supports the university's strategic goals by furthering public awareness and recognition of Murray State as one of the nation's best public universities via messages that are…
In this Executive Focus we interview Dana Howard, social media marketing manager of Murray State University. Under Dana's direction, using the guidance of a strategic management system and plan, Murray State has successfully incorporated social media into the university's marketing and communication efforts. Dana supports the university's strategic goals by furthering public awareness and recognition of Murray State as one of the nation's best public universities via messages that are consistent with the university's overall strategy and tailored to the university's specific target audiences. Dana's job necessitates that she monitor communications occurring across multiple social media platforms, engage and interact with students and other constituents, create and encourage social media content, and analyze and report outcomes. In addition, she is responsible for using social media to respond on the university's behalf during crisis situations. Dana researches trends in social media, helps establish policies pertaining to the university's social media governance, and assists in managing its many social media outlets.
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Social Works: How Higher Ed Uses Social Media
MStoner
See publicationThe case studies in Social Works will inspire college and university communicators, marketers, web team members, and other staff, offering models and details for highly successful initiatives. And, they will convince presidents and other senior leaders that social media is not just valuable, but essential, to achieving institutional goals. In short, Social Works belongs on the shelves (or on the e-readers) of college and university staff who want to learn how to get results with social media.
Projects
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Making All Campus Sing Social-Article on www.eduniverse.org
See projectAn article I wrote for www.eduniverse.com about the process of making an age-old campus tradition into a digitally social event.
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Murray State Anthem
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See projectA viral video project that was a piece of the communications we used to capitalize on the winning basketball season
Honors & Awards
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Murray State Alumni Association Top 22 under 40
Murray State University
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CFSB MVP of Operations
CFSB
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Diamond Award- #ChooseMurrayState Recruitment Campaign
Public Relations Society of America
A highly targeted advertising and social media campaign that showcased current students from the hometowns of the target audience.The campaign included video testimonials, social media ads, newspaper ads and direct mail. In addition, the social media manager created and maintained a social media brand ambassador team from each high school. The peer-to-peer program assisted with the recruitment efforts by designating specific perspective students representatives of the university and ask them…
A highly targeted advertising and social media campaign that showcased current students from the hometowns of the target audience.The campaign included video testimonials, social media ads, newspaper ads and direct mail. In addition, the social media manager created and maintained a social media brand ambassador team from each high school. The peer-to-peer program assisted with the recruitment efforts by designating specific perspective students representatives of the university and ask them to complete a series of challenges on social media designed to highlight the university and the recruitment process.
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Merit Award-#RacerHolidays Campaign
Public Relations Society of America
Racer Holidays was the first ever fully integrated holiday campaign for the university, led by the office of Branding, Marketing and Communication. It included a dedicated website, full social media plan, video content and a full fundraising campaign.
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Award of Excellence-All Campus Sing Social Media Strategy
CASE Kentucky
For the overall social media and web strategy to promote the MSU tradition, All Campus Sing. This also included the interactive social elements connecting alumni, current students, and prospective students and families.
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Award of Excellence-MSU Facebook
CASE Kentucky
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Award of Excellence-MSU Pinterest
CASE Kentucky
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Grand Champion-Murray State Anthem Video Project
CASE Kentucky
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Special Merit-"Where Do You Blue and GOld?" Contest
CASE Kentucky
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Special Merit-Take Your Place Video Project
CASE Kentucky
Languages
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English
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Organizations
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Young Professionals of Murray
Officer/Social Media Chair
- PresentThe Murray-Calloway County Chamber of Commerce group of upcoming leaders is called the Young Professionals of Murray (YPM). YPM will provide professional leadership development opportunities, networking, educational seminars, service opportunities and social activities for young professionals between the ages of 21 and 39.
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Life House Care Center
Board Member
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Leadership Women
Consultant
- PresentI also was a consultant for Leadership Women for their social media and marketing strategies in 2015. Through this time, I was able to work directly with the CEO and Board to increase engagement across all social media platforms and promote LW programs and initiatives.
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