Danielle Laubenstein

NCA’s Future Leadership Program (FLP) is designed to provide support, education, access and opportunity to young professionals who wish to advance into the ranks of confectionery leadership. Through its implementation, NCA hopes to encourage more young professionals to assume such leadership positions and develop a more diverse pool of leaders within the industry.

Each year, NCA’s Future Leadership Program awards up to eight deserving young professionals (40 and under) an exclusive… Show more

NCA’s Future Leadership Program (FLP) is designed to provide support, education, access and opportunity to young professionals who wish to advance into the ranks of confectionery leadership. Through its implementation, NCA hopes to encourage more young professionals to assume such leadership positions and develop a more diverse pool of leaders within the industry.

Each year, NCA’s Future Leadership Program awards up to eight deserving young professionals (40 and under) an exclusive opportunity for networking and professional development. For one year, Future Leaders receive recognition among their colleagues and a hand-selected professional industry mentor, as well as complimentary registration to NCA’s three signature events, NCA’s Leadership Summit held in July and the Candy Hall of Fame weekend. Show less

Best Packaging
The brand or product with innovative package design that stands out amongst the rest on shelf, which can include either a new product on the market or a brand that has undergone a major packaging refresh.

Mauna Loa Rebrand

As part of its goal to make Mauna Loa a nutritional powerhouse, the 75-year-old Hawaiian macadamia nut brand launched a new look this year. The new look, with brand strategy from Purely Righteous and design by Moxie Sozo, kept the brand’s… Show more

Best Packaging
The brand or product with innovative package design that stands out amongst the rest on shelf, which can include either a new product on the market or a brand that has undergone a major packaging refresh.

Mauna Loa Rebrand

As part of its goal to make Mauna Loa a nutritional powerhouse, the 75-year-old Hawaiian macadamia nut brand launched a new look this year. The new look, with brand strategy from Purely Righteous and design by Moxie Sozo, kept the brand’s signature blue background but added new illustrations of Hawaiian landmarks and a fresh logo emblematic of Mauna Loa mountain.

The new packaging is aimed at “tak[ing] the macadamia to where it’s never been before,” according to Danielle Laubenstein, Mauna Loa’s director of global brand & innovation, and making the nut a more mainstream ingredient. With more flexibility in application and messaging, the redesign has already allowed the snack brand to expand into new categories -- launching new macadamia nut-based ice creams earlier this year. Show less

2012 Lady Godiva Team Award presented to the Global Travel Retail team for business excellence.