“Danilo is the archetype of next generation leadership in technology-enabled, data-driven, marketing. He knows the history, sees the patterns and is a practical and pragmatic connector of ideas and people to the applications of today and tomorrow. He understands what organizations are trying to accomplish, guides the marketplace to design for those needs, helps get organizations to adopt the solutions thus designed. He is a hummingbird with purpose. Provide him context and a platform and he solves problems at global scale. It’s a rare gift. ”
About
Advertising, Tech and People are my key focus areas. At Uber Advertising, I lead teams in…
Contributions
Activity
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It’s no secret that navigating the US healthcare system for making even the most basic health-related decisions can be quite overwhelming and time…
It’s no secret that navigating the US healthcare system for making even the most basic health-related decisions can be quite overwhelming and time…
Liked by Danilo Tauro, PhD
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Introducing the Gigi 1P Platform 🍒 Amazon's incumbent means of collaborating first-party data present their own technical challenges, privacy…
Introducing the Gigi 1P Platform 🍒 Amazon's incumbent means of collaborating first-party data present their own technical challenges, privacy…
Liked by Danilo Tauro, PhD
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Are you looking for a new opportunity? We are currently hiring for a Paid Media professional to join our Channel Strategy & Operations team at…
Are you looking for a new opportunity? We are currently hiring for a Paid Media professional to join our Channel Strategy & Operations team at…
Liked by Danilo Tauro, PhD
Experience
Education
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Politecnico di Bari
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PhD in Business Engineering / Risk Management at PoliBA, with co-supervisor from MIT.
Decision making under uncertainty with quantitative algorithms/simulations.
"Real Options to optimize Risk Strategies and Financial Valuations in Sourcing and Supply Chain"
• Montecarlo Simulations for modeling Real Options in strategic/operational decisions with risks
• Risks in Partnerships (risk/reward, incentives, contracts) & Operations (sourcing, supply chain) -
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110/110 cum laude
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110/110 cum laude
Licenses & Certifications
Volunteer Experience
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Co-Chair: Advertising and Technology
P&G Alumni, Digital Forum
- Present 6 months
Chair of the alumni committee that leads the curation of webinars, online and in-person events, newsletter and overall initiatives to support the P&G Alumni community (+35K) with digital and tech capabilities for advertising and marketing (AdTech, MarTech)
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Mediaweek Council Member
Adweek
- 2 years
The council’s mission is to amplify best practices and forward-thinking methods for the media-buying space.
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Task Force Member
IAB
- 1 year
Project Rearc & Identity Resolution: re-think and re-architect digital marketing to support core industry use cases, while balancing consumer privacy and personalization.
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Judge - DADI Awards
The Drum
- 1 year
Judge for the 2020 DADI Awards - The Drum Awards for Digital Industry
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Masters Circle Member
Association of National Advertisers
- 2 years
Masters Circle Member: Data & Technology Growth Priority
Committee Member: Media Leadership, Marketing Futures
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Consultant
OrphanAid Africa
- 6 months
Children
Pro-bono project - support to the start-up of the organization also in Switzerland
Publications
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Risk Management in Digital Advertising: An Analysis from the Advertisers’ Media Management Perspective
International Journal on Media Management
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Sizmek Chapter 11: Surviving Walled Gardens in Their Ad Tech Empire
Harvard Business School
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Supply Chain Finance: A supply chain-oriented perspective to mitigate commodity risk and pricing volatility
Journal of Purchasing and Supply Management
Honors & Awards
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AMA 4 under 40
American Marketing Association
The AMA 4 Under 40 Emerging Leaders Award honors individuals who have already made significant contributions to the field of marketing and its sub-fields and have demonstrated leadership and continuing service.
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AdAge 40 under 40
AdAge
The AdAge 40 Under 40 list recognizes talented individuals who have been responsible for helping to advance a business or a brand at an advertiser, agency, media, tech or marketing company in a demonstrable way within the last 12 months.
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P&G CEO Award
Procter & Gamble
Granted only to the top 1% of P&G employees across all functions, this award was approved directly by Marc Pritchard (CMO), in recognition of the "several big disruptions in the area of Media Transparency, strengthening the collaboration across Media Operations and Media Purchases, as well as with Media IT (developing new joint programs, objectives and connections)". The main interventions focused on agency account data (Google, Facebook, Amazon) and digital ad fraud.
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Power of You - Platinum, "Innovate for Growth"
Procter & Gamble
Award received directly from the P&G Chief Product Supply Officer, Yannis Skoufalos, for the innovative risk methodologies implemented into a Supply Network Design study in the US, for the breakthrough results in the areas of Capex optimization and Savings maximization.
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P&G Recognition Shares
Procter & Gamble
- Granted only to the 2% of P&G employees across all functions every year
- Awarded for designing & leading the global roll out of innovative E2E supply chain statistical modeling (montecarlo simulations & stochastic optimization) for total supply chain net savings ($40MM) -
University Scholarships
Various University Boards
- Politecnico di Bari Merit Award Scholarships - Academic Years 2003-2004-2005-2006-2007-2008
- LUISS & Confindustria Scholarship for the Talent Program InGioCo 2009
- IESE Business School Scholarship for the Summer School 2009
Languages
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English
Full professional proficiency
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Spanish
Full professional proficiency
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Italian
Native or bilingual proficiency
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French
Limited working proficiency
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Polish
Elementary proficiency
Recommendations received
7 people have recommended Danilo
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We've got a very exciting job opportunity to join a growing team within our Amazon Ads business; it's focused on customer-obsessed technical…
We've got a very exciting job opportunity to join a growing team within our Amazon Ads business; it's focused on customer-obsessed technical…
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