About
I run Antidote, a social-first creative studio for ambitious B2B brands. More than 3…
Articles by Darien
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#1 Mistake You're Probably Making With Social Media
#1 Mistake You're Probably Making With Social Media
By Darien Payton
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What is Experiential Marketing and Why Every Brand Should Be Using It
What is Experiential Marketing and Why Every Brand Should Be Using It
By Darien Payton
Activity
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When I first started at Bloomberg Law, content marketing was nothing more than a gleam in my eye. Now that we have a fully realized team (a kick-butt…
When I first started at Bloomberg Law, content marketing was nothing more than a gleam in my eye. Now that we have a fully realized team (a kick-butt…
Liked by Darien Payton
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If you're running a brand’s social strategy and looking for the secret to success, I’ve got it. Do not treat your social platforms as a dumping…
If you're running a brand’s social strategy and looking for the secret to success, I’ve got it. Do not treat your social platforms as a dumping…
Liked by Darien Payton
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My fav time of the month 🥺🫶 Huge thank you to my cohost Jess for bringing this dream to reality AGAIN. Abby and the Hire Horatio CX team, we…
My fav time of the month 🥺🫶 Huge thank you to my cohost Jess for bringing this dream to reality AGAIN. Abby and the Hire Horatio CX team, we…
Liked by Darien Payton
Experience
Education
Volunteer Experience
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Digital and Social Sig Committee - Vision and Planning
AMA Atlanta (American Marketing Association, Atlanta Chapter)
- 1 year
More activity by Darien
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SocialMedia.org Board Meeting this week? Welcome! Here's my touristy check-list if you're in the city for the first…
SocialMedia.org Board Meeting this week? Welcome! Here's my touristy check-list if you're in the city for the first…
Liked by Darien Payton
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Ecommerce brands are overspending on retargeting by more than 50%. Why? Google and Meta no longer have the information on consumers they used to…
Ecommerce brands are overspending on retargeting by more than 50%. Why? Google and Meta no longer have the information on consumers they used to…
Liked by Darien Payton
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So many B2B companies struggle with social because they talk at their audience instead of with them.
So many B2B companies struggle with social because they talk at their audience instead of with them.
Posted by Darien Payton
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