Dave Lucas

Webinar: How to Supercharge Your Customer Data to Power Predictive Insights

"Mainstage" (virtual) presenter at prominent summit. Abstract of my presentation: "Retailers have a huge opportunity to turn prospects into repeat buyers and deepen existing connections based on the recent massive surge in e-commerce. Join this lively chat to see how retail brands can thrive using the power of AI and ML to predict the moments that matter most while providing powerful experiences their customers will rave about."

TED-style keynote presentation at CDO National Summit (virtual, January 2020)--"The key to achieving success and demonstrating ROI on your AI/ML initiatives"

Launch speech at Tealium's user conference for Predict, which adds innovative machine learning functionality to Tealium AudienceStream, the market leader in customer data platforms. Predict's intuitive built-in models allow any nontechnical user to complete the entire end-to-end process of creating, training, and deploying a machine learning model without writing a single line of code or needing a degree in statistics. The results of the model are instantly integrated into the user's existing… Show more

Launch speech at Tealium's user conference for Predict, which adds innovative machine learning functionality to Tealium AudienceStream, the market leader in customer data platforms. Predict's intuitive built-in models allow any nontechnical user to complete the entire end-to-end process of creating, training, and deploying a machine learning model without writing a single line of code or needing a degree in statistics. The results of the model are instantly integrated into the user's existing AudienceStream dataset, meaning that the results are instantly available for gaining useful insights, taking real-world actions, and improving customer experiences. For any brand, Predict lowers the expense and risk of "starting a machine learning program" to essentially nil. Show less

Developing data-driven companies has been discussed for years, yet it often remains a broken and unfulfilled promise. Dave Lucas, Head of Data at Fracture, says the challenge lies in the inability of organizations to use data to its full potential and not get derailed by ad hoc use cases. In this session, you’ll learn how to drive the necessary paradigm shift in your organization that will transform your approach to data and analytics at a foundational… Show more

Developing data-driven companies has been discussed for years, yet it often remains a broken and unfulfilled promise. Dave Lucas, Head of Data at Fracture, says the challenge lies in the inability of organizations to use data to its full potential and not get derailed by ad hoc use cases. In this session, you’ll learn how to drive the necessary paradigm shift in your organization that will transform your approach to data and analytics at a foundational level.

https://martechtoday.com/inspiring-a-data-first-culture-through-internal-activism-232746 Show less

Presented as part of a customer panel alongside leaders from Facebook, Robert Half, and Starz Network at Tealium's annual all-hands kickoff event.

Developing data-driven companies has been discussed for years, yet it often remains a broken and unfulfilled promise. Dave Lucas, Head of Data at Fracture, says the challenge lies in the inability of organizations to use data to its full potential and not get derailed by ad hoc use cases. In this session, you’ll learn how to drive the necessary paradigm shift in your organization that will transform your approach to data and analytics at a foundational level.