About
B2B marketer specializing in marketing-tech and -data industry. Specific expertise…
Articles by David
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13 Things I Wish I'd Been Told On First Day As A B2B Content Marketer
13 Things I Wish I'd Been Told On First Day As A B2B Content Marketer
By David Crane
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Will Top-Funnel Marketing Be The Next Big MarTech Category?
Will Top-Funnel Marketing Be The Next Big MarTech Category?
By David Crane
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Lead Velocity: Why It Matters, What to Measure & How to Boost
Lead Velocity: Why It Matters, What to Measure & How to Boost
By David Crane
Activity
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Happy National dog day from Finneas Maximus MacCool Filice Fulkerson.
Happy National dog day from Finneas Maximus MacCool Filice Fulkerson.
Liked by David Crane
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That feeling when you look forward to seeing your whole marketing team in office — even if it involves a 3-hour quarterly business review and 200+…
That feeling when you look forward to seeing your whole marketing team in office — even if it involves a 3-hour quarterly business review and 200+…
Liked by David Crane
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Hi everyone, we've recently added new solution pages to our website highlighting some of the projects we've been working on with our customers. I'd…
Hi everyone, we've recently added new solution pages to our website highlighting some of the projects we've been working on with our customers. I'd…
Liked by David Crane
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It’s been about a year since I was laid off from my job. I graduated from college last May and took the summer to travel. After the summer ended, I…
It’s been about a year since I was laid off from my job. I graduated from college last May and took the summer to travel. After the summer ended, I…
Liked by David Crane
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The concept of using offshore marketing resources is often a new idea to a marketing leader - and one where quality perceptions can be very different…
The concept of using offshore marketing resources is often a new idea to a marketing leader - and one where quality perceptions can be very different…
Liked by David Crane
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AI is weaponized. It’s time to admit all current techniques for securing sensitive data are obsolete. Let's be honest and call these what they are:…
AI is weaponized. It’s time to admit all current techniques for securing sensitive data are obsolete. Let's be honest and call these what they are:…
Liked by David Crane
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Bit of a reality check 📉 from ICONIQ Capital Growth’s "The State of Go-to-Market in 2024" that underscores the idea that GTM efficiency isn't just…
Bit of a reality check 📉 from ICONIQ Capital Growth’s "The State of Go-to-Market in 2024" that underscores the idea that GTM efficiency isn't just…
Liked by David Crane
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Perhaps the most recognizable artifact to come out of the ABM movement was the image of the “inverted funnel.” Did we use this as a shortcut to…
Perhaps the most recognizable artifact to come out of the ABM movement was the image of the “inverted funnel.” Did we use this as a shortcut to…
Liked by David Crane
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Intentsify has been recognized as a Contender in The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024. This emerging category is a…
Intentsify has been recognized as a Contender in The Forrester Wave™: B2B Revenue Marketing Platforms, Q3 2024. This emerging category is a…
Liked by David Crane
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I was so grateful to have the chance to re-connect with my former teammate Alisa Manjarrez, M.A. and Stories Bureau to talk about category creation…
I was so grateful to have the chance to re-connect with my former teammate Alisa Manjarrez, M.A. and Stories Bureau to talk about category creation…
Liked by David Crane
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Anyone who knows me knows that working at Navan was a transformative experience in my career. The knowledge I gained, the rocket ship I got to hold…
Anyone who knows me knows that working at Navan was a transformative experience in my career. The knowledge I gained, the rocket ship I got to hold…
Liked by David Crane
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Let’s talk about how b2b marketing operating models are changing. What changes have you made or are planning to make to adapt to your changing…
Let’s talk about how b2b marketing operating models are changing. What changes have you made or are planning to make to adapt to your changing…
Liked by David Crane
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This is the way. Hopefully by now you’ve diversified your tactics to insulate yourself from 3rd party cookies. Either way, Intentsify has some great…
This is the way. Hopefully by now you’ve diversified your tactics to insulate yourself from 3rd party cookies. Either way, Intentsify has some great…
Liked by David Crane
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ICYMI: Trilliad just acquired Just Global. This acquisition marks Trilliad’s second of 2024, with plans for additional growth to come in the…
ICYMI: Trilliad just acquired Just Global. This acquisition marks Trilliad’s second of 2024, with plans for additional growth to come in the…
Liked by David Crane
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Last fall, dscout CEO Michael Winnick gave a presentation on the critical need for research to play a role in the development of AI products. (I'll…
Last fall, dscout CEO Michael Winnick gave a presentation on the critical need for research to play a role in the development of AI products. (I'll…
Liked by David Crane
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