“David is the media guy you want on your business. His wide background working on a variety of different businesses gives him a unique mastery of his discipline. Whether it's branding, retail or e-commerce, he delivers big thinking rooted in measurable results. His enthusiasm is unflappable, and he consistently strives for what's best for his clients. He's a great collaborator and has strong soft skills for working with senior-level clients. ”
Activity
-
Vibration monitoring during heavy construction activities is crucial for ensuring structural integrity and safety. Excessive vibrations can cause…
Vibration monitoring during heavy construction activities is crucial for ensuring structural integrity and safety. Excessive vibrations can cause…
Liked by David Spencer
-
It is with the utmost pleasure to share this post. Khamani Thomas is a proud alum of Detroit Public Schools Community District, class of 2022 from…
It is with the utmost pleasure to share this post. Khamani Thomas is a proud alum of Detroit Public Schools Community District, class of 2022 from…
Liked by David Spencer
Experience
Licenses & Certifications
Volunteer Experience
-
President
CW3 Soccer Association
- Present 4 years 8 months
Children
Direct and organize all league meetings, format, paid staff, advertising, and community relationships for local youth soccer league.
-
Cubmaster
Boy Scouts of America
- 1 year 3 months
Children
Guided entire pack (elementary school K-5 boys and girls) through major Cub Scout tent pole events and overarching Cub Scout curriculum.
-
Cub Scout Den Leader
Boy Scouts of America
- 3 years 10 months
Children
Guided elementary school aged boys through each progression of the Cub Scout curriculum (i.e., Tigers, Wolves, Bears, Bears, Webelos, and Arrow of Light).
-
Secretary
CW3 Soccer Association
- 11 months
Children
Recorded and distributed notes for all formal board and organization meetings.
-
Treasurer
Oak Beach Park Homeowners Association
- 8 years 9 months
Responsible for management of finances for entire neighborhood (~60 houses) to maintain and improve lake access for all residents.
Publications
-
Media Flight Plan
Deer Creek Publishing
Media Flight Plan was developed in response to the need for affordable media planning simulations in the university classroom. MFP provides university students' access to not only realistic simulations of planning software, but also includes access to professional syndicated data like MRI, SRDS, Nielsen data, (all by permission) and other syndicated sources that only large corporations and agencies can afford. Besides the online software simulation, the text includes eight chapters that cover…
Media Flight Plan was developed in response to the need for affordable media planning simulations in the university classroom. MFP provides university students' access to not only realistic simulations of planning software, but also includes access to professional syndicated data like MRI, SRDS, Nielsen data, (all by permission) and other syndicated sources that only large corporations and agencies can afford. Besides the online software simulation, the text includes eight chapters that cover basics like basic math models involved in media buying/planning, and exercises that cover calculation of audience ratings, media share, reach and frequency, and gross rating points.
Other authors -
Organizations
-
Interactive Advertising Bureau (IAB)
IAB Video Board Member
- PresentAddressing challenges to advance the future of video advertising across media platforms.
-
Association of National Advertisers (ANA)
Steering Committee for Cross-Media Measurement Initiative
- PresentGuiding the development of a single source measurement solution for TV and digital media modernized for the advancements in advertising technology.
-
Mobile Marketing Association (MMA)
Active Member of the Marketers Future Collective
- PresentAddressing ad industry challenges together with advertiser colleagues.
-
Media Rating Council (MRC)
Active Voting Member
- PresentAssessing and voting on accreditation to improve the quality and validate the integrity of measurement services and data source products throughout the advertising ecosystem.
Recommendations received
1 person has recommended David
Join now to viewMore activity by David
-
Another great year of mentoring with Winning Futures. Week to week and month to month interactions with students can be a grind. But seeing a…
Another great year of mentoring with Winning Futures. Week to week and month to month interactions with students can be a grind. But seeing a…
Liked by David Spencer
-
A walking break in the day is my reinvigoration / thinking time - and this week I had the opportunity to enjoy the natural beauty of our Purchase HQ…
A walking break in the day is my reinvigoration / thinking time - and this week I had the opportunity to enjoy the natural beauty of our Purchase HQ…
Liked by David Spencer
Other similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named David Spencer in United States
-
David Spencer
-
David Spencer
-
David McKenzie
Business Intelligence Analyst
-
David Spencer
-
David Spencer
1101 others named David Spencer in United States are on LinkedIn
See others named David Spencer