About
David is a Founder and Chief Commercial Officer at Cardinal Path, as well as an author…
Courses by David
Activity
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I hit send on an email today to let friends know I'm leaving Google on Friday. It's been a 15 year experience that's seen me move to the US, have 2…
I hit send on an email today to let friends know I'm leaving Google on Friday. It's been a 15 year experience that's seen me move to the US, have 2…
Liked by David Booth
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Friends and co-workers: I rarely post and am generally not very active on social media, however I wanted to announce that yesterday was my last day…
Friends and co-workers: I rarely post and am generally not very active on social media, however I wanted to announce that yesterday was my last day…
Liked by David Booth
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Like many in our industry, I'm pouring one out for Universal Analytics tonight. In 2006 I was a new hire at Google working on product support for…
Like many in our industry, I'm pouring one out for Universal Analytics tonight. In 2006 I was a new hire at Google working on product support for…
Liked by David Booth
Experience
Education
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University of Illinois at Urbana-Champaign
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Activities and Societies: University of Illinois Varsity Baseball Team, Alpha Tau Omega, Sigma Beta Delta, Tau Beta Pi, Alpha Lambda Delta, Phi Eta Sigma Academic Honor Societies, Deans List
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Licenses & Certifications
Volunteer Experience
Publications
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GDPR for Markters
Lynda.com
The General Data Protection Regulation (GDPR) is a new privacy-related regulation that has been enforceable since May 25, 2018. It is driven by the European Union but has an enormous impact on marketers worldwide. In this course, digital analytics expert David Booth explains what the GDPR is, how it impacts marketers, and how organizations can prepare for compliance. Learn how the regulation will impact your marketing strategy and initiatives, and the next steps and action items that will…
The General Data Protection Regulation (GDPR) is a new privacy-related regulation that has been enforceable since May 25, 2018. It is driven by the European Union but has an enormous impact on marketers worldwide. In this course, digital analytics expert David Booth explains what the GDPR is, how it impacts marketers, and how organizations can prepare for compliance. Learn how the regulation will impact your marketing strategy and initiatives, and the next steps and action items that will better prepare your organization for GDPR.
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Google 360 Suite Overview
Lynda.com
The Google Analytics 360 Suite includes a set of powerful tools that help enterprise marketers plan, measure, and optimize their marketing activities. In this course, David Booth provides an overview of the Google 360 Suite and shares best practices for using these tools within your organization. He covers how Google Analytics 360, Tag Manager 360, Optimize 360, Surveys 360, Attribution 360, Audience Center 360, and Data Studio work together to help marketers discover and act on data and…
The Google Analytics 360 Suite includes a set of powerful tools that help enterprise marketers plan, measure, and optimize their marketing activities. In this course, David Booth provides an overview of the Google 360 Suite and shares best practices for using these tools within your organization. He covers how Google Analytics 360, Tag Manager 360, Optimize 360, Surveys 360, Attribution 360, Audience Center 360, and Data Studio work together to help marketers discover and act on data and insights. David first goes through each application and shares best practices for using each tool, and then provides an example scenario demonstrating how each tool can be used together in order to solve typical issues faced by today’s enterprise marketer.
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Building Your Marketing Technology Stack
Lynda.com
Digital marketing has been around for over 30 years, but marketers are only now starting to think of its components holistically. A marketing technology stack is the set of tools that your marketing team uses to plan, execute, and measure all aspects of your marketing objectives. With the explosion of new capabilities, vendors, and technologies in this space, it's more important than ever to carefully choose your components and build the stack that's right for your organization. In this course,…
Digital marketing has been around for over 30 years, but marketers are only now starting to think of its components holistically. A marketing technology stack is the set of tools that your marketing team uses to plan, execute, and measure all aspects of your marketing objectives. With the explosion of new capabilities, vendors, and technologies in this space, it's more important than ever to carefully choose your components and build the stack that's right for your organization. In this course, Dave Booth walks you through a framework that examines the roles and benefits of each "layer" in the stack—acquisition through marketing and advertising, digital experiences and clickstream measurement, the back office functions, and analysis. Learn how these technologies can help you drive engagement, measure results, increase sales, and improve customer relationships.
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Up and Running with Google Analytics Premium
Lynda.com
Learn what Google Analytics Premium is and what it can do for your business. David Booth compares the Premium feature set and price point to the standard Google Analytics offering and shows how to leverage exclusive features like increased sampling limits, creation and import of custom data, roll-up reporting, custom funnels, and more to get the most out of your data. He then reviews the product integrations with DoubleClick, BigQuery, and Google Tag Manager, and explains the different ways to…
Learn what Google Analytics Premium is and what it can do for your business. David Booth compares the Premium feature set and price point to the standard Google Analytics offering and shows how to leverage exclusive features like increased sampling limits, creation and import of custom data, roll-up reporting, custom funnels, and more to get the most out of your data. He then reviews the product integrations with DoubleClick, BigQuery, and Google Tag Manager, and explains the different ways to buy Google Analytics Premium if it makes sense for your organization.
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Digital Success Through Data and Analytics Maturity
Journal of Digital & Social Media Marketing
Journal of Digital & Social Media Marketing, Vol2, Num4, Spring 2015 ISSN: 20150-0076
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International SEO Fundamentals
Lynda.com
Attract international visitors to your websites with these SEO tips. Learn how to determine target markets and optimize your website's technical aspects and content for countries and languages around the world.
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Search Engine Optimization Fundamentals
Lynda.com
In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links…
In this course, author David Booth explains what search engine optimization (SEO) is and how you can start using it to increase your website's visibility to search engines and attract the right kind of traffic to the right kinds of pages on your site. Discover how to read a results page and find your ranking, and see how rankings affect both large and small businesses. Then find out how to implement basic optimization strategies, like conducting keyword research, building inbound links, optimizing your pages and content, and measuring your successes and progress while planning for a long-term SEO strategy. SEO for ecommerce, local search, and an international audience round out this comprehensive look at the basics of SEO.
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Google AdWords: Essential Training
Lynda.com
In Google AdWords Essential Training, author David Booth teaches how to leverage the power of paid search advertising, the most direct and measurable advertising medium in existence, using the leading platform in this space, Google AdWords. This course shows how to start using this advertising platform to reach an enormous audience of potential customers with relevant messaging and measure the ROI from their activities. (1st Ed. May 2011)
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Up and Running with Adobe Reports & Analytics
Lynda.com
Get up and running with Adobe Analytics fast and start analyzing the performance of your web properties and marketing campaigns.
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Advanced Google AdWords Tips & Tricks
Lynda.com
Speed up and improve your AdWords account management, organization, and reporting skills with advanced AdWords tips.
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Display Advertising: An Hour a Day
Wiley/Sybex
The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful…
The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign.
Other authorsSee publication -
Google Website Optimizer: Essential Training
Lynda.com
In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics. The course covers theory and best practices, as well as a real-world…
In Google Website Optimizer Essential Training, David Booth shows how to use Website Optimizer, Google's free tool for conversion optimization. Conversion optimization, or landing page testing, is the process of experimenting with content and design alternatives, displaying them to visitors, and comparing the results, with the goal of improving site performance in regard to marketing, sales, or other conversion metrics. The course covers theory and best practices, as well as a real-world implementation of A/B and multivariate testing. Practical techniques for identifying areas for improvement, estimating sample size, choosing an experiment type, designing, launching, and validating an experiment, and analyzing Website Optimizer reports are included.
Honors & Awards
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Digital Analytics Association Agency / Vendor of the Year (Cardinal Path)
Digital Analytics Association (DAA)
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Digital Analytics Association Practitioner of the Year
Digital Analytics Association (DAA)
Languages
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Spanish
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Recommendations received
8 people have recommended David
Join now to viewMore activity by David
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Democracy needs the protection of private sector to survive. Please VOTE today - if you haven't already. And after you vote, have a listen to this…
Democracy needs the protection of private sector to survive. Please VOTE today - if you haven't already. And after you vote, have a listen to this…
Liked by David Booth
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Unity Lab turned 2 today! Please watch the recording of our last co-founder meeting and to learn about our achievements over these last two…
Unity Lab turned 2 today! Please watch the recording of our last co-founder meeting and to learn about our achievements over these last two…
Liked by David Booth
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Can we start calling paid sick days, health days; and while we’re at it, let’s make them unlimited. That’s exactly what we did in 2019 and here’s…
Can we start calling paid sick days, health days; and while we’re at it, let’s make them unlimited. That’s exactly what we did in 2019 and here’s…
Liked by David Booth
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Congrats to Brandon Peele cis-he-him-his on his latest book, out today! It's no secret we're living in some very divided times, and this is a great…
Congrats to Brandon Peele cis-he-him-his on his latest book, out today! It's no secret we're living in some very divided times, and this is a great…
Shared by David Booth
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9 ways to get tangible, measurable VALUE out of data in 2019!
9 ways to get tangible, measurable VALUE out of data in 2019!
Shared by David Booth
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This should be a great session for anyone looking to fire up their testing and personalization programs or see Google Optimize 360 in action!
This should be a great session for anyone looking to fire up their testing and personalization programs or see Google Optimize 360 in action!
Shared by David Booth
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