David Saad, Ph.D.

“I worked with David, close to 6 years in two of his ventures Calibra and Luristic. David is exceptionally knowledgeable in Branding and Marketing. His energy is unmatchable. He is very passionate, committed and extremely meticulous in whatever he does. The important fact is he respects others time, which not many people have. "Pay attention to detail" - These words still linger in my ears. That is exactly what he follows and expects the same from the people around him. Moving forward in my life, I know how important this is. He creates a "Wow" effect with all his papers, presentations and brouchers. His writings are extremely creative, informative and clearly explain the in-depth knowledge that he has in whatever he is presenting. He has great characteristics. His punctuality, self-discipline, professionalism, confidence, perseverance, commitment has impressed me a lot. He is very social and he knows how to get things from people. I am what I am in my career is because of the experience that I gained working with him. I am glad that I had a chance to interact with him very early in my career so that I could learn few of his good skills. He has been a role model for me both in professional and personal life. I will always cherish the time I worked with him. Thanks David!”

“David transformed my capabilities in marketing and customer acquisition with his technology and knowledge in the social media space. He taught me the science and art of using social media to achieve extraordinary business results, delivering on metrics ranging from brand image and loyalty right down to actual sales. I found David exceptionally knowledgable and inventive as he guided me through the implementation of a new brand test-launch, just using a social media platform which we called 'istreet'. We were pitched against not one but two dominant market leaders, one global and the other local. We had no previous presence, let alone credibility, in the 'young adults' segment we were launching into. Moreover, we were bound by strict regulatory controls, without any access to media, communication, promotion or sponsorship. Yet, within six months the sales and brand health scores showed that we had hit bulls eye. My company decided to go ahead with a full scale commercial launch and I handed the brand over to our marketing department. The same test-marketing initiative also helped launch a nightclub, a music album and a salsa-dance festival, all of them regarded as successful by their owners. The ROI of our investment in this new marketing model beat all our expectations. Thanks to David, I am an expert at 'seeding' consumer conversation and using viral marketing to harness the power of social media. Today, David continues to be my guru in this space. Having worked closely with David for over a year I am sure his superlative knowledge, intense commitment and sizzling creativity will turn his new venture Clupedia into a resounding success. I wish him all the best.”