David S. Williams III
Los Angeles, California, United States
2K followers
500+ connections
About
Entrepreneur, thought leader, and visionary, David S. Williams III has shaped the…
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Using online marketing to shift the health data privacy paradigm
Journal of Communication in Healthcare
With thousands of 'social networking' websites dominating the online world, people with various life-changing health conditions can more easily seek out and connect with patients experiencing the same issues. While many of these networks are designed to facilitate social interaction, PatientsLikeMe® provides online communities where patients can share deep health data (i.e., treatments, symptoms and outcomes) to better find others like them and learn from each other's experiences. This paper…
With thousands of 'social networking' websites dominating the online world, people with various life-changing health conditions can more easily seek out and connect with patients experiencing the same issues. While many of these networks are designed to facilitate social interaction, PatientsLikeMe® provides online communities where patients can share deep health data (i.e., treatments, symptoms and outcomes) to better find others like them and learn from each other's experiences. This paper examines how the company successfully expanded its platform beyond its flagship ALS community to other communities, specifically one for patients with multiple sclerosis (MS). It discusses how PatientsLikeMe® used a strategic market segmentation plan inspired by a motivational theory to attract and engage members, while helping change the paradigm of health data privacy in the USA by endorsing a policy of openness.
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