About
* Founder of AI Marketers Guild (aimarketersguild.com) connecting marketers to educate…
Articles by David
Contributions
Activity
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Grant Parker, President of Flashtalking by Mediaocean, with the bottom-line byline for CMO Council... "Despite Google's delay in cookie deprecation,…
Grant Parker, President of Flashtalking by Mediaocean, with the bottom-line byline for CMO Council... "Despite Google's delay in cookie deprecation,…
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Here's a side of me that might surprise some of you—I'm a passionate sports fan and collector. Eighteen years ago, I founded Silicon Alley Sports…
Here's a side of me that might surprise some of you—I'm a passionate sports fan and collector. Eighteen years ago, I founded Silicon Alley Sports…
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The formidable Meghan Hardy just hosted a workshop called "How to Grow Your Pipeline" for solopreneurs, and it was SO practical, helpful, directly…
The formidable Meghan Hardy just hosted a workshop called "How to Grow Your Pipeline" for solopreneurs, and it was SO practical, helpful, directly…
Liked by David Berkowitz
Experience
Education
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Binghamton University
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Activities and Societies: Pipe Dream (campus newspaper), Hinman College Council, Hinman Production Company, Off Campus College Council / Student Assembly, Trafficzine.com (founder), tutor at The Children's Unit for Treatment and Evaluation (CUTE)
Licenses & Certifications
Volunteer Experience
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Alumni
Binghamton University
- Present 24 years 4 months
Education
I remain active as a volunteer with my alma mater in a number of ways:
- Advisory Board with The Binghamton Marketing Collective (2018-)
- Mentor at the annual Metro Career Fair to discuss my career and give guidance
- Mentor in Harpur College's Liberal Arts to Careers Externship Program (2014-)
- Guest speaker in Dr. Kim Jaussi's Leading Creativity and Innovation Class (December 2014)
- Fall Commencement speaker (December 2013)
- Chair of the Metro NY Steering Committee…I remain active as a volunteer with my alma mater in a number of ways:
- Advisory Board with The Binghamton Marketing Collective (2018-)
- Mentor at the annual Metro Career Fair to discuss my career and give guidance
- Mentor in Harpur College's Liberal Arts to Careers Externship Program (2014-)
- Guest speaker in Dr. Kim Jaussi's Leading Creativity and Innovation Class (December 2014)
- Fall Commencement speaker (December 2013)
- Chair of the Metro NY Steering Committee (2002-2005)
- Alumni Association Board Member (2001-2005)
Publications
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Berky's Marketing English
Serial Marketer Press
This "quaint compendium of meaning for the modern marketer," illustrated by Isabela Flores de Moura, is bound to make an impression. With more than 100 definitions from A to Z that defy and skewer convention, you will never look at marketing and advertising the same way again.
Other authorsSee publication -
Contributor
TalkMarkets
Since becoming a contributor in March 2015, many of my bylines are featured on TalkMarkets, the site which covers the entire breadth of the diverse financial realm but is customized and tailored to each individual user
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SXSW Brand Land
360i
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Advertising Age Digital Next
Contributor to Ad Age's Digital Next blog and other series from 2009 to the present
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The Age of Conversation
Contributed a byline in this book, which brings together over 100 of the world's leading marketers, writers, thinkers and creative innovators in a ground-breaking and unusual publication
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SerialMarketer.net
The cutting edge of marketing
* Formerly Inside the Marketers Studio (MarketersStudio.com), this Ad Age Power 150 blog launched in 2005 and was rebranded as Serial Marketer in May 2016
* It covers digital marketing, media, and technology trends, ideas, and events, and includes a monthly newsletter.
* Subscribe to the blog feed at serialmarketer.net/feed or the newsletter at bit.ly/seriallysignup
* You can also chat with my chatbot on Facebook Messenger at m.me/serialmarketer
* Bonus tip: if you frivolously…* Formerly Inside the Marketers Studio (MarketersStudio.com), this Ad Age Power 150 blog launched in 2005 and was rebranded as Serial Marketer in May 2016
* It covers digital marketing, media, and technology trends, ideas, and events, and includes a monthly newsletter.
* Subscribe to the blog feed at serialmarketer.net/feed or the newsletter at bit.ly/seriallysignup
* You can also chat with my chatbot on Facebook Messenger at m.me/serialmarketer
* Bonus tip: if you frivolously mention blockchain, cryptocurrency, crypto, ICO, ICOs, Ehtereum, and Bitcoin on your LinkedIn profile, it means you are a blockchain expert -
Search Insider / Social Media Insider
MediaPost
Wrote the Search Insider and then Social Media Insider for MediaPost for 8 years, numbering 400 editions, from 2004-2012
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Book Citations (Master List)
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Here is a running list of books where I have been cited:
- Youthnation by Matt Britton
- Subway Adventure Guide New York City by Amy Plitt and Kyle Knoke
- Marketing by the Numbers by Leland Harden and Bob Heyman
- Social Media Metrics by Jim Sterne (column on 100 Ways to Measure Social Media reproduced in introduction)
- Everything I Need to Know abotu Marketing I Learned from Google by Aaron Goldman
- Mobile Marketing: An Hour a Day by Noah Elkin and Rachel Pasqua
-…Here is a running list of books where I have been cited:
- Youthnation by Matt Britton
- Subway Adventure Guide New York City by Amy Plitt and Kyle Knoke
- Marketing by the Numbers by Leland Harden and Bob Heyman
- Social Media Metrics by Jim Sterne (column on 100 Ways to Measure Social Media reproduced in introduction)
- Everything I Need to Know abotu Marketing I Learned from Google by Aaron Goldman
- Mobile Marketing: An Hour a Day by Noah Elkin and Rachel Pasqua
- Marketing to the Social Web by Larry Weber (featured on p.210, 211, 216)
- Margin of Victory: How Technology Helps Politicians Win Elections by Nathaniel G. Pearlman
- Search & Social by Rob Garner
- Stand Out Social Marketing by Mike Lewis
- Ubiquity, Mobility, Security by Janna Anderson
- Listen First! by Stephen Rappaport
- The Online Advertising Playbook by Joe Plummer and Stephen Rappoport, et al
- Farce to Force: Building Profitable E-Commerce Strategies by Sarah McCue (blurb)
- Search Engine Advertising: Buying Your Way to the Top to Increase Sales by Catharine Seda
Projects
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The Future of Mobility: How We Connect to Our Cars
Produced this extensive research report and companion website showing how trends in mobility impact the auto industry
Other creatorsSee project -
Publicis90: Regional Jury - Americas
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Served on the Regional Jury - Americas for this Publicis competition to select 90 of the world's best marketing and advertising startups; also served on the advisory group giving feedback on the structure of the program
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MRY's Vineathon
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Launched the world's first Vineathon - an event where top and upcoming Viners could join eager creative talent and create short videos. All four Vineathons were hosted at and produced by MRY.
Other creatorsSee project -
Startup Outlook
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Launched this program connecting the agency and its clients with emerging technology companies
Honors & Awards
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50 Top B2B Marketing Influencers, Experts and Speakers To Follow In 2022
TopRank
"To honor and celebrate our industry’s B2B marketing subject matter experts... we’re thrilled to publish our annual list of some of the world’s leading B2B marketing influencers."
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The 30 best people in advertising to follow on Twitter
Business Insider
http://www.businessinsider.com/the-30-best-people-in-advertising-to-follow-on-twitter-2017-1/
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100 People to Watch in the Chatbot Space
VentureBeat
I'm on the list thanks in large part to my Best Branded Bots compilation
http://venturebeat.com/2016/10/04/100-people-to-watch-in-the-chatbot-space/amp/ -
14 Mobile Marketing Twitter Influencers to Follow
Appboy
"We’ve sifted through thousands of influencers to find 14 who will help make you smarter about mobile marketing, in 140 characters or less. Enjoy getting to know these mobile leaders, IoT experts, design purists, search engine nerds, and all-around well-read business leaders. Their insights and perspectives will make your Twitter newsfeed a trusted source for what matters the most in mobile right now."
https://blog.appboy.com/mobile-marketing-twitter-14-influencers/ -
30 Fluff-Free Digital Experts to Follow in 2015
Inc.com
Let's face it: There are plenty of people to follow on Twitter for the latest SEO, digital marketing, and social media news and insights. That being said, there are plenty of folks out there who are "fluffy"--their feeds are full of the types of articles you would expect to see in 2012. It's 2015, folks. Here are the top "fluff-free" experts to follow on Twitter to kick-start your 2015. http://www.inc.com/jeremy-goldman/30-fluff-free-digital-experts-to-follow-in-2015.html
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15 Industry Influencers Worth Following on Twitter
The Drum
Included in this influencer roundup: http://www.thedrum.com/opinion/2014/10/14/15-industry-influencers-worth-following-twitter
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Digital Innovator Award Nominee
DMR Industry Index
Nominated as a Digital Innovator - 2014: http://www.innovation.industryindex.com/digitalinnovators
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15 People In NYC Who Are Changing Advertising That You Need to Know About
Alleywatch
Alleywatch named me one of the 15 people in NYC changing advertising. "...Who, in online advertising, marketing and social media circles, doesn’t know the agency’s Chief Marketing Officer? It was Berkowitz who launched Mobile Week and the world’s first Vineathon, and MRY has been named MediaPost’s Social Agency of the Year."
Read more: http://www.alleywatch.com/2014/08/15-people-in-new-york-who-are-changing-advertising-that-you-need-to-know-about/16/ -
Top 30 Mobile Advertising Influencers (#5)
Impact Radius
http://www.impactradius.com/blog/top-30-mobile-advertising-influencers
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Commencement Speaker
Binghamton University
Delivered the keynote Commencement address at Binghamton University's 2013 Fall Commencement; watch it at https://www.youtube.com/watch?v=k0ZuobfuLPQ
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Mobile Champ
Google
* Featured by Google as one of four "Mobile Champs" and dubbed a "leading expert in mobile" (see more at http://www.thinkwithgoogle.com/interviews/meet-mobile-champ-david-berkowitz.html )
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The Adweek 25: The Best Advertising Voices on Twitter
Adweek
Adweek's 'best of Twitter' honors: http://www.adweek.com/adfreak/adweek-25-home-best-advertising-voices-twitter-11825
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Required Reading - A Definitive Guide to PR blogs
PR Week
Here are some of the individual blogs and Twitter feeds that all communications pros need to bookmark.
http://www.prweek.com/article/1266898/required-reading---definitive-guide-pr-blogs -
25 Media People You Should Follow on Twitter
Advertising Age
See the full list at http://adage.com/article/media/25-media-people-follow-twitter/136967/
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Alumni Association Program Development Award
Binghamton University
http://www.binghamton.edu/mpr/news-releases/index.html?id=464
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Guest Lecturer
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Guest lecturer from 2010 to present at a number of university undergraduate and graduate programs, including: MIT Sloan School of Business, Yale School of Management, NYU, NYU Stern, Fordham Business School, University of Maryland Robert H. Smith School of Business, Binghamton University, Rutgers Business School, USC Marshall School of Business
Languages
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English
Native or bilingual proficiency
Organizations
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Nostra.ai
Advisory Board
- PresentAdvisor for marketing and partnerships, along with corporate strategy: Edge Delivery Engine™ makes your site twice as fast, achieving 90+ Lighthouse scores. Increase your conversion rate with Predictive Commerce™, the only auto-optimization software that guarantees improved conversions.
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AdForum
Judge, PHNX Awards
- PresentJudge of AdForum's Phoenix Awards starting in 2022 and continuing into 2023, focused on helping the best talent rise
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MediaVax
Advisory Board
- PresentAdvisory board for marketing and partnership purposes. Social media shapes perceptions in our world, but rampant unreliable information is damaging the integrity of our global information system. MediaVax harnesses the power of AI to automate monitoring social misinformation at scale, while leveraging Human Intelligence to discover emerging information threats.
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She Runs It (previously Advertising Women of NY / AWNY)
Networking with Notables mentor
- PresentMentor at multiple Networking with Notable events; also a participant in their VIP Silent Auction fundraisers donating my time to winners
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WEVE Accelerator
Mentor
- PresentWEVE, based in France, is an innovation hub which brings together under one umbrella three main activities: community events, startup acceleration, and innovation programs for corporates. I have been a mentor to their startup classes since they launched in New York City in 2017.
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Marketing Hall of Fame
Academy Member
- PresentA voting member of the the Marketing Hall of Fame, an invitation-only exclusive group of senior marketers from the corporate, agency, research, and academic worlds.
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Entrepreneurs Roundtable Accelerator (ERA)
Mentor
- PresentMentor to several classes of startups, providing perspective around product marketing targeting agencies and brands, as well as sharing corporate marketing experience for B2C and B2B businesses
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Shorty Awards
Judge, Advisory Board
- Present -
Wellput
Advisory Board
-Advisory board for marketing & business development purposes. Wellput helps increase return on ad spend for newsletter ad campaigns.
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Digital Entertainment World
Advisory Board
-Joined the advisory board for the 2015 event; http://www.dewexpo.com/advisory-board/
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Oz Content
Board Member
-Oz helps Content Marketers within brands and agencies discover unique ideas and turn them into exceptional content. Their software suite leverages machine learning, predictive analytics, and advanced workflow tools to significantly reduce time-to-publish and allow marketers to consistently produce content which drives revenue and leads.
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General Assembly
Curriculum Fellow
-* Advised and drafted a lesson on real-time marketing for GA's self-paced learning platform, and then recorded the presentation * Conducted detailed assessment of all content marketing and video marketing lessons, and then reorganized and edited the units * Planned and presented digital marketing curriculum in-person GA clients, including a leading financial services software brand * Created a detailed outline for a course on how consumer packaged goods (CPG) marketers should approach social…
* Advised and drafted a lesson on real-time marketing for GA's self-paced learning platform, and then recorded the presentation * Conducted detailed assessment of all content marketing and video marketing lessons, and then reorganized and edited the units * Planned and presented digital marketing curriculum in-person GA clients, including a leading financial services software brand * Created a detailed outline for a course on how consumer packaged goods (CPG) marketers should approach social media monitoring and social listening
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Social Media Week NYC
Advisory board
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Direct Marketing Associations ECHO Awards
Board of Governors
-Joined the DMA's International ECHO Award Board of Governors http://dma-echo.org/
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eMarketer Attention! 2016
Advisory Board
-Advisor to eMarketer's flagship conference http://attention2016.emarketer.com/
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Skift
Judge of Skifties Awards
-See more about the Skifties travel marketing awards at http://skifties.skift.com/
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iMedia Communications
Agency Summit Advisory Board
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Foresight Factory
nVoy (advisor)
-Formerly known as the Future Foundation
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NYC Media Lab
Advisor
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Native Creative Awards
Judge
-Judge of the Native Creative Awards, announced July 2015: http://nativeadvertising.com/awards/
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Holmes Report / In2
In2 SABRE Awards Jury
-Judge of the annual SABRE awards in 2014
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Mashable
Mashies Awards Judge
-Judge of their 2014 and 2015 Mashies awards
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Internet Week NY
Executive Council
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Qualia Media
Advisory Board
-Formerly LocalResponse
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Trident Capital
Internet Advisory Board
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Social Media Society
Charter board member
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Binghamton University Alumni Association
Metro NY steering committee chair
-Represented 30,000+ alumni in metro NY region
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Binghamton University Alumni Association
Board of Directors
-One of 20 directors representing 80,000+ alumni; youngest director to be elected to board
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