“Deb is fantastic to work with. She pulls together disconnected systems and departments to ensure the right info is being passed back and forth. She's an expert in GTM and pipeline growth strategies, knowing what data to chase along the way to refine campaigns as they go. It was a real pleasure!”
About
In a career of 15+ years spanning B2B marketing, analysis, demand generation, and…
Contributions
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What are the benefits of using data-driven lead scoring for email marketing campaigns?
What is your prospective customer doing out there? Scoring is a means to help marketing rank their campaigns. (channel and digital tactics) Are they working or not working? And it's a tool for sales to understand how their prospective account and buying teams are engaging in the market. It's a view into gaining customer conversion and also customer retention. Lead scoring is also a measurement of HOW the prospect is engaging - at all stages of the funnel. Awareness/Consideration/Conversion - (Data Driven Lead Scoring is typically not used well within an organization...that's important to note - a great tool but poorly executed)
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What are the key factors to consider when developing a product vision that addresses customer pain points?
One critical point is to gather requirements. And that means going beyond the obvious solution for that title/role or company. As an example, will it be easy to implement? Will it be easy to use and understand across all key stakeholders?
Activity
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Coming to you next week. We’ve had the privilege to work with both Dell Technologies and Intel Corporation on their AI infrastructure technologies.…
Coming to you next week. We’ve had the privilege to work with both Dell Technologies and Intel Corporation on their AI infrastructure technologies.…
Liked by Deb Cerio
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Active Listings are continuing to increase in the Greater Denver Area with a 27% increase from last year. We saw our seasonal slowdown to demand…
Active Listings are continuing to increase in the Greater Denver Area with a 27% increase from last year. We saw our seasonal slowdown to demand…
Liked by Deb Cerio
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Just because two buyers need the same solution, doesn’t mean it’s to solve the same problems. Nor does it mean they have the same negative future…
Just because two buyers need the same solution, doesn’t mean it’s to solve the same problems. Nor does it mean they have the same negative future…
Liked by Deb Cerio
Experience
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Education
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University of Iowa
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Political Science and History Major with an emphasis in Russian politics and the Vietnam War. Literature was a heavy interest and discipline of study.
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Volunteer Experience
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Art Supervisor
Chautauqua Guest Home
Social Services
Projects
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Simple SWOT
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Languages
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English
Native or bilingual proficiency
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German
Elementary proficiency
Recommendations received
6 people have recommended Deb
Join now to viewMore activity by Deb
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For most my life, I was not seen for my authentic self. I learned many lessons and pivoted my personality throughout my career. I started wearing a…
For most my life, I was not seen for my authentic self. I learned many lessons and pivoted my personality throughout my career. I started wearing a…
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There will always be a more “credible” competitor. Maybe they’re a bigger company, with more case studies + years of experience within the industry.…
There will always be a more “credible” competitor. Maybe they’re a bigger company, with more case studies + years of experience within the industry.…
Liked by Deb Cerio
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We're thrilled to announce that we'll be at the HFMA Annual Conference in Las Vegas! Will we see you there? Make sure to visit us at booth #837 to…
We're thrilled to announce that we'll be at the HFMA Annual Conference in Las Vegas! Will we see you there? Make sure to visit us at booth #837 to…
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