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Open to revenue carrying sales roles including Enterprise AE, Strategic Account Director,…
Articles by Dena
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Had a great 5 Insightful Minutes chat with Chris and Anne at Omni Talk Retail, discussing the impact of #AI and cloud technology on digital commerce.…
Had a great 5 Insightful Minutes chat with Chris and Anne at Omni Talk Retail, discussing the impact of #AI and cloud technology on digital commerce.…
Liked by Dena Brody
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Dismissing campaign creative in modeling means measurement tools are overlooking a crucial factor: the creative context and elements that actually…
Dismissing campaign creative in modeling means measurement tools are overlooking a crucial factor: the creative context and elements that actually…
Liked by Dena Brody
Experience
Education
Projects
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Pepsi Pulse
- Present
Redesign of Pepsi.com to support Pepsi's alignment with "Living for Now" and music. Incorporates original and repurposed editorial content, video content, as well as UGC via hashtag streaming. Supports all of Pepsi Blue Can offline and online activations
Went on to create a globally tiered Pepsi.com cohesive experience for 35 global markets through the launch of Pepsi.com 2.0
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Pepsi PXP
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Launched Pepsi Beverages digital reward platform across all trademark brands through daily onsite Client management at PepsiCo HQ. Also included integration with "Song Booth" app developer to drive awareness at SXSW
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Tasting Colors & Exploding Beverages - PepsiCo/s&h Co-Branded Report
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Beverages have always played a fundamental role in society, from the quintessential “social” tissue, to providing energy and nutrition, to offering plain and simple fun. There is a beverage for every occasion, need, ritual, and generation, and we continue to reimagine what we make, as well as why and how we make them.
Will future beverages be able to elicit on-demand emotions? Will packaging be zero waste? Will beverages be liquid a t all? These are the questions that Makers in…Beverages have always played a fundamental role in society, from the quintessential “social” tissue, to providing energy and nutrition, to offering plain and simple fun. There is a beverage for every occasion, need, ritual, and generation, and we continue to reimagine what we make, as well as why and how we make them.
Will future beverages be able to elicit on-demand emotions? Will packaging be zero waste? Will beverages be liquid a t all? These are the questions that Makers in molecular mixology, biolabs, and food-tech startups are asking themselves today. Their answers will no doubt drive our future.
To better understand what’s ahead, sparks & hone y recently partnered with PepsiCo’s Creator team—a catalyst group on a mission to explore the edges of culture & co-create innovative experiences across the cultural landscape—and Toronto-based i&j to create a pop-up lab a t World Maker Faire in New York City. The lab was designed to learn from Makers through moderated discussions, surveys, and hands-on experimentation. This report offers five trends based on our experience with NYC Makers. There is no question that when it comes to the future, we turned to the right community to collaborate and imagine a new world of beverages.
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Very excited for this conversation. Thank you, Brand Innovators!
Very excited for this conversation. Thank you, Brand Innovators!
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Guess who just made the 2024 Inc. Magazine 5000 list? 🥳 We’re beyond excited to be named one of America’s fastest-growing companies. Big thanks to…
Guess who just made the 2024 Inc. Magazine 5000 list? 🥳 We’re beyond excited to be named one of America’s fastest-growing companies. Big thanks to…
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Our valued roster of OneMagnify clients keeps on growing! My company will be working with Wiland, a leading provider of consumer spending data and…
Our valued roster of OneMagnify clients keeps on growing! My company will be working with Wiland, a leading provider of consumer spending data and…
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Grateful for the opportunity to reconnect with longtime colleagues and make new connections while supporting Caterpillar’s E-commerce Strategy!…
Grateful for the opportunity to reconnect with longtime colleagues and make new connections while supporting Caterpillar’s E-commerce Strategy!…
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You may have noticed that I’ve been pretty quiet here on LinkedIn lately. The truth is, I’ve been going through one of the hardest experiences of my…
You may have noticed that I’ve been pretty quiet here on LinkedIn lately. The truth is, I’ve been going through one of the hardest experiences of my…
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The #Olympics. I didn’t know how much I needed some pure uplifting, inspiring, tear-jerky, joy. Not only are the athletes teaching me but I am also…
The #Olympics. I didn’t know how much I needed some pure uplifting, inspiring, tear-jerky, joy. Not only are the athletes teaching me but I am also…
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Predicting the next “in” sneaker is a powerful competitive edge. Here’s why: Sneaker culture doesn’t just affect sneakers. Sneaker trends create a…
Predicting the next “in” sneaker is a powerful competitive edge. Here’s why: Sneaker culture doesn’t just affect sneakers. Sneaker trends create a…
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