Dena Brody

Redesign of Pepsi.com to support Pepsi's alignment with "Living for Now" and music. Incorporates original and repurposed editorial content, video content, as well as UGC via hashtag streaming. Supports all of Pepsi Blue Can offline and online activations

Went on to create a globally tiered Pepsi.com cohesive experience for 35 global markets through the launch of Pepsi.com 2.0

Launched Pepsi Beverages digital reward platform across all trademark brands through daily onsite Client management at PepsiCo HQ. Also included integration with "Song Booth" app developer to drive awareness at SXSW

Beverages have always played a fundamental role in society, from the quintessential “social” tissue, to providing energy and nutrition, to offering plain and simple fun. There is a beverage for every occasion, need, ritual, and generation, and we continue to reimagine what we make, as well as why and how we make them.

Will future beverages be able to elicit on-demand emotions? Will packaging be zero waste? Will beverages be liquid a t all? These are the questions that Makers in… Show more

Beverages have always played a fundamental role in society, from the quintessential “social” tissue, to providing energy and nutrition, to offering plain and simple fun. There is a beverage for every occasion, need, ritual, and generation, and we continue to reimagine what we make, as well as why and how we make them.

Will future beverages be able to elicit on-demand emotions? Will packaging be zero waste? Will beverages be liquid a t all? These are the questions that Makers in molecular mixology, biolabs, and food-tech startups are asking themselves today. Their answers will no doubt drive our future.

To better understand what’s ahead, sparks & hone y recently partnered with PepsiCo’s Creator team—a catalyst group on a mission to explore the edges of culture & co-create innovative experiences across the cultural landscape—and Toronto-based i&j to create a pop-up lab a t World Maker Faire in New York City. The lab was designed to learn from Makers through moderated discussions, surveys, and hands-on experimentation. This report offers five trends based on our experience with NYC Makers. There is no question that when it comes to the future, we turned to the right community to collaborate and imagine a new world of beverages. Show less