Dennis Yu

Discusses the power behind using workplace and title-based targeting to serve ads designed to incept influencers who will promote to their audiences, ultimately costing pennies v. dollars in ads.

Interview with Bill Karz of the Los Angeles Tourism and Convention Board about his thoughts and strategy concerning influencers.

Closely examines how the rise of social media platforms, such as Facebook, has inadvertently led to the general public’s embracement of information awareness and business intelligence.

For years, many advertisers simply set up shop for free on Facebook, displaying their brands to users who "liked" them. But to see how Facebook now hopes to turn many of those advertisers into paying customers, look at how it convinced Omaha, Neb.-based retailer Gordmans Inc. to stop relying on free Facebook marketing and to start spending on a new kind of Facebook ad called "Sponsored Stories."

Tips on how to increase your ranking on Facebook, in other words, how to get more people to like your brand and engage with your page can be found in this 3-part series of tips from the thought leaders of Facebook marketing.

When your blog is already highly trusted by Google and has over 50,000 subscribers, it would seem that anything you say is instantly popular.

For example, Shoemoney had free internet marketing guides, as does John Chow– and anything they put out immediately gets a ton of traffic. But what if you’re starting from zero? It’s a catch-22.
Consider the case of Keith Wilcox, a stay at home dad turned professional blogger just two months ago. He had zero experience blogging before, doesn’t… Show more

When your blog is already highly trusted by Google and has over 50,000 subscribers, it would seem that anything you say is instantly popular.

For example, Shoemoney had free internet marketing guides, as does John Chow– and anything they put out immediately gets a ton of traffic. But what if you’re starting from zero? It’s a catch-22.
Consider the case of Keith Wilcox, a stay at home dad turned professional blogger just two months ago. He had zero experience blogging before, doesn’t have programming experience, but does know a lot about parenting, home schooling his kids, and fitness. Show less

Facebook PPC marketing insights / tips

“Small businesses need to be on Facebook, but don't know ‬‪exactly what to do and how to prove efforts are worthwhile given limited time.‬ ‪”So the one thing you need to know is to think sequence marketing instead ‬‪of immediate conversion marketing. “That means setting up remarketing and ‬‪email marketing to collect customer information, and convert through another ‪channel. You need to build engagement by boosting posts and use website custom ‬‪audiences to sell.‬”

Business management, thought leadership, and internet marketing tips for all types of industry.

Business insights and personal accounts focused on first-hand experience in internet marketing

So much is written about how local lead gen is HOT, but so precious little on how to actually do it. Not surprising, since for every Brandon Hoffman, Dr. David Klein, and David Kyle, there are 100 pretenders. So let's talk about local PPC geo-targeting.

Weekly column on the latest trends in social marketing. Case studies and how-to's of how businesses generate results using these platforms. Combination of analytics, advertising, content marketing, and technology.

Startup and Business management articles focused on internet marketing goals and interviews with influential people.