Diana Villarreal

Diana Villarreal

Wholesale Account Manager @ Lola Hats | Overseas Sourcing

Brooklyn, New York, United States
126 followers 118 connections

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Activity

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Experience

  • Lola Hats

    Lola Hats

    5 years 2 months

    • Lola Hats Graphic

      Wholesale Account Manager

      Lola Hats

      - Present 1 year 5 months

    • Lola Hats Graphic

      Production Manager

      Lola Hats

      - Present 5 years 2 months

      Brooklyn, New York

  • Owner

    Amaki Limited

    - Present 11 years 11 months

    New York, NY

    - Founded an online retail company specializing in winter
    accessories imported from Peru
    - Conducted all aspects of starting a small business: Developed
    concept, formulated business plan, traveled to Peru to source
    factories, designed website, created online content for multiple
    social media platforms, managed finances
    - Managed backend of ecommerce, processed and shipped
    orders, managed inventory
    - Attended annual fairs and worked directly with…

    - Founded an online retail company specializing in winter
    accessories imported from Peru
    - Conducted all aspects of starting a small business: Developed
    concept, formulated business plan, traveled to Peru to source
    factories, designed website, created online content for multiple
    social media platforms, managed finances
    - Managed backend of ecommerce, processed and shipped
    orders, managed inventory
    - Attended annual fairs and worked directly with customers

  • Lola Hats

    Lola Hats

    2 years 11 months

    • Lola Hats Graphic

      Product Development

      Lola Hats

      - 1 year 3 months

      Brooklyn, New York

      - Developed knit accessories in Peru and straw accessories in China
      - Traveled to Peru to scout production facility
      - Tracked development of samples, approved lap dips, trims, fit samples
      - Maintained constant communication between various overseas factories, in-house production
      manager, designer, and sales manager
      - Negotiated costs to stay within margins
      - Worked closely with freight forwarders to ensure timely deliveries

    • Lola Hats Graphic

      Ecommerce Operations and Project Manager

      Lola Hats

      - 2 years 11 months

      Brooklyn

      - Developed first ever ecommerce for Lola Hats
      - Designed and created website using Squarespace platform
      - Worked in conjunction with production manager to insure timely delivery of stock inventory
      - Oversaw shipping operations for all ecommerce orders
      - worked in conjunction with sales manager to create promotional content for social media.
      - Collected and analyzed weekly retail selling

  • Lola Hats

    Lola Hats

    5 years 6 months

    • Lola Hats Graphic

      Sales Manager

      Lola Hats

      - 3 years 8 months

      Brooklyn

      - Managed upwards of 100 wholesale accounts located world wide.
      - Traveled internationally and domestically to attend trade shows and present collections.
      - Conducted weekly meetings with production manager to plan production schedules, anticipate delays
      and troubleshoot.
      - Analyzed territories and identify new account opportunities.

    • Lola Hats Graphic

      Design Assistant

      Lola Hats

      - 1 year 11 months

      Greater New York City Area

      - Created PO's for fabrics and trimmings for seasonal hat collections
      - Acted as a liaison between founder/designer, production manager, and sales manager
      - Performed day-to-day administrative duties such as scheduling appointments, arranging flight travel and hotel bookings for sales team, maintaining proper stock of office supply, and filing paperwork
      - Created seasonal promotional materials, look books, and color cards
      - Tracked samples and created tech packs
      - Handled daily…

      - Created PO's for fabrics and trimmings for seasonal hat collections
      - Acted as a liaison between founder/designer, production manager, and sales manager
      - Performed day-to-day administrative duties such as scheduling appointments, arranging flight travel and hotel bookings for sales team, maintaining proper stock of office supply, and filing paperwork
      - Created seasonal promotional materials, look books, and color cards
      - Tracked samples and created tech packs
      - Handled daily press requested, maintained consistent contact with magazine editors and stylists to widen brand exposure

  • Peter Marino Architect Graphic

    Textile Buyer

    Peter Marino Architect

    - 1 year 6 months

    New York

    - Sourced and purchased textiles domestically and overseas for use
    in high-end commercial and private residential projects
    - Experienced in handling high volume of orders and ability to
    manage multiple on-going projects at once
    - Maintained textile library and cataloged new inventory using Studio
    Designer system
    - Acted as liaison between designers and textile mills
    - Assisted in development of color palettes and textile schemes

Education

Licenses & Certifications

Languages

  • Spanish

    -

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