About
★Where a Trusted Name & Established Reputation Opens Doors to Exceptional…
Articles by Jerry
Contributions
Activity
-
BEEN WORKING with numerous clients recently with outdated eCommerce platforms, and among the first tasks on my newly placed candidate's plate is to…
BEEN WORKING with numerous clients recently with outdated eCommerce platforms, and among the first tasks on my newly placed candidate's plate is to…
Shared by Jerry Bernhart
Experience
Education
Licenses & Certifications
-
CFP
College for Financial Planning
IssuedCredential ID Professional CFP Certification
Publications
-
A Shark's Perspective _ Marketing podcast Episode 63 featuring Jerry Bernhart
Kenneth Kinney
Jerry Bernhart is interviewed for the popular "Shark's Perspective" radio podcast, featuring distinguished leaders in the field of digital marketing and ecommerce.
-
Jerry Bernhart Interviewed by Target Marketing: Building the Ultimate Marketing Team
Target Marketing
Marketing today is a team sport. All the game-changing technology and techniques look great on paper, but they’re just scribbles without the people to make it happen. Building the team to use them to peak effectiveness means finding a more diverse and highly skilled roster than ever before.
You need people who can make sense of the data, people who can get engagement on social media, people who can design everything from old-fashioned brochures to interactive digital experiences ... And…Marketing today is a team sport. All the game-changing technology and techniques look great on paper, but they’re just scribbles without the people to make it happen. Building the team to use them to peak effectiveness means finding a more diverse and highly skilled roster than ever before.
You need people who can make sense of the data, people who can get engagement on social media, people who can design everything from old-fashioned brochures to interactive digital experiences ... And above them you need people who can make sure it all gets done, and people who can see how that fits together to achieve your business goals.
This issue is dedicated to helping you build that team. With expert insights on the most in-demand titles and hard-to-find skills, examples of how successful marketers are building their own rosters, and tips for being the leader who can help them succeed.
There is no championship of marketing, but if you build the right team, there can be a whole lot of wins.
-
Digital Influence for Baby Boomers: Why you should care and yes, you can do this!
By Janet Granger
Jerry Bernhart is featured in the new book by Janet Granger, "Digital Influence for Baby Boomers: Why you should care and yes, you can do this! “Digital influence” is the new labor market currency. People with great digital influence are being sought out by corporations – as employees, as marketers, as influencers. If you want to be viable in the labor force: to continue growing your career, to find a new position, or to stay relevant in your current role, you need to have “digital savvy.”…
Jerry Bernhart is featured in the new book by Janet Granger, "Digital Influence for Baby Boomers: Why you should care and yes, you can do this! “Digital influence” is the new labor market currency. People with great digital influence are being sought out by corporations – as employees, as marketers, as influencers. If you want to be viable in the labor force: to continue growing your career, to find a new position, or to stay relevant in your current role, you need to have “digital savvy.” What’s your digital influence? How do your online actions affect other people? How are you influenced by the internet, social media, or your smartphone? What’s going on now, in digital technology, you need to know? This book helps you answer these questions. If you’re a Baby Boomer, this may seem too “high tech” for you. Perhaps you worry about your privacy, or the amount of time people spend online. If you’ve had these thoughts, this is the book for you! Read these 11 stories of other Baby Boomers, ranging in digital influence from novice to expert, to see how they are influenced and how they use their digital influence to their advantage. If you want to stay in today’s workforce and be technologically relevant, this is the book for you!
-
Perceptions of a Digital Marketing and Ecommerce Recruiter
Jerry Bernhart. Available on Amazon (Kindle store)
This second book by Jerry Bernhart features a collection of his most widely read postings on trends and best practices in hiring specialists in digital marketing and ecommerce. His writings are based on more than two and a half decardes of recruiting experience placing marketing executives and experts in all major categories of online commerce including search, data science, content, mobile, B2B,
email, CRM, technology, sales, many more. -
Direct Marketing Association Statistical Fact Book
Direct Marketing Association
For 12 years, the DMA's Statistical Fact Book has included data from the Bernhart Associates Quarterly Digital and Direct Marketing Hiring Survey. Now in its 37th edition, “The Definitive Source for Direct Marketing Benchmarks” offers a wealth of new research and data from 40 prominent sources and thought leaders.
Focus areas: Direct Marketing Recruiter, Internet Marketing Recruiter, Multichannel Direct Marketing Recruiter, Digital Marketing Recruiter, Ecommerce Recruiiter…For 12 years, the DMA's Statistical Fact Book has included data from the Bernhart Associates Quarterly Digital and Direct Marketing Hiring Survey. Now in its 37th edition, “The Definitive Source for Direct Marketing Benchmarks” offers a wealth of new research and data from 40 prominent sources and thought leaders.
Focus areas: Direct Marketing Recruiter, Internet Marketing Recruiter, Multichannel Direct Marketing Recruiter, Digital Marketing Recruiter, Ecommerce Recruiiter, Database Marketing Recruiter, CRM Recruiter, Sales and Business Development Recruiter, Mobile Marketing Recruiter, Marketing Analytics Recruiter, BtoB Recruiter, BtoC Recruiter
Our top keyword phrases:
A leading digital marketing executive search firm
Our recruiting efforts have helped hundreds of clients
Leading digital marketing executive search firm
Search assignments at all levels
Recruiting qualified digital and ecommerce marketers
Global digital marketing
Positions across the US
Clients appreciate the fact that we are available 12 hrs a day, 6 days a week. -
Jerry Bernhart's Library of Published Posts on Pulse
LinkedIn
I have more than 50 Linked Posts, touching on a wide range of topics in the hiring and recruitment of digital marketing and ecommerce professionals.
-
Author, "Careers in Ecommerce and Digital Marketing"
Written by Jerry Bernhart. Edited by Richard H. Levey. Avalable on Amazon (kindle store)
"Careers in Ecommerce and Digital Marketing", is the first e-book of its kind to examine current and future employment trends and opportunities in the various speciality disciplines within digital marketing. Features interviews with many leading players in ecommerce, social, mobile, email, web analytics and display media in the digital marketing industry.
Except from the Introduction:
Just one generation ago, the internet was an obscure network of large computers used only by a…"Careers in Ecommerce and Digital Marketing", is the first e-book of its kind to examine current and future employment trends and opportunities in the various speciality disciplines within digital marketing. Features interviews with many leading players in ecommerce, social, mobile, email, web analytics and display media in the digital marketing industry.
Except from the Introduction:
Just one generation ago, the internet was an obscure network of large computers used only by a small community of academic enthusiasts. Barely a handful of visionaries at that time predicted that someday the world wide web would play a major role in our everyday lives. We have since seen it become a global cultural phenomenon, and in the years ahead the internet will have an even more profound effect on the way we work, live, learn, and shop.
Like two huge merging rivers, traditional marketing practices that use legacy media such as television, newspapers and magazines are joining up with their new digital marketing counterparts such as web, email, and social media. While there will always be a place for good old fashioned general advertising, the traditional ad space buying model is gradually being supplemented by a digitally savvy audience-centric world. Companies are responding by paring back their budgets in traditional media and pouring more marketing dollars into digital. Increasingly, traditional ad campaigns are offering extended content on the web. Practically every print ad, catalog, television commercial, even billboard ad, is driving customer engagement online. In 2014 that shift will become even more pronounced. According to Econsultancy, more than one-third of companies surveyed at the beginning of 2014 expected digital to make up more than half of their marketing budget by year’s end.
This transformative shift is creating an insatiable demand for a huge and growing new category of highly skilled professionals: Digital marketers. -
BtoBOnline Interviews Jerry Bernhart on the future of B2B online marketing
BtoBOnline (AdAge)
As marketing grows ever more complex, are marketer training and skills keeping pace? One recent study found wide-spread dissatisfaction among marketing and advertising executives with the skills of job applicants. According to the Online Marketing Institute's "State of Digital Marketing Talent," 40% of respondents said they have more marketing positions open than they can fill with qualified talent, with analytics being the most desired skill.
-
Smart Marketing Using Big Data
Ad Age
Ad Age Research Report: "Smart Marketing Using Big Data - What Marketers and Agencies Need to Know."
Report includes "10 tips from leaders that have embraced Big Data marketing ," including insight from Jerry Bernhart. -
You're Hired!
Direct Magazine
Jerry Bernhart writes in DIRECT magazine about top performing recruiting and hiring direct and direct marketers.
-
Bernhart Associates Listed on the Prestigious "Ad Age Guide to Marketing Recruiters"
Ad Age
A Regularly Updated List of Leading
Executive-Search Firms in the Marketing Industry -
Bloomberg BNA Digital Marketing Salary Survey
Bloomberg BNA
Jerry Bernhart is interviewed by Bloomberg BNA for its Annual Digital Marketing Salary Survey. Bloomberg is a leading independent provider of legal, regulatory, and business information for professionals. Their network of more than 2,500 reporters, correspondents, and leading practitioners delivers expert analysis, news, practice tools, and guidance - the information that matters most to professionals.
-
Ad Age Interviews Jerry Bernhart: Trends in Agency Billing Rates
Ad Age
Ad Age interviews Jerry Bernhart: Survey finds that digital agency executives bill clients less than creatives.
-
"Jerry Bernhart is a must follow on LinkedIn"
Marketingterms.com
Jerry Bernhart on Marketingterm.com
-
CMO Hires Show Focus on Direct, Digital ROI
DM News
A steady stream of CMO turnover stories is a long-established part of the marketing landscape. Yet an emphasis on customer retention and digital initiatives, as well as the stubborn economy, is resulting in more companies now filling the position with marketers with database and digital experience.
-
Bernhart Associates on the Cover of Target Marketing Magazine
Target Marketing
Jerry Bernhart is featured on the cover of Target Marketing magazine, alongside other distinguished marketing thought leaders, predicting key trends for 2010.
-
B
Marketing Hire
MarketingHire.com is a major online destination for marketers featuring marketing and PR job listings from leading employers and recruiters, plus job trends, career tips & tools.
-
Archive of Interviews in Chief Marketer
Chief Marketer
Archive of stories in Chief Marketer featuring Jerry Bernhart's insights on recruitment and hiring trends in digital and multichannel marketing.
-
Bell and Howell Reinvents Itself for a Digital World
Raleigh News and Observer
The Raleigh News and Observer quotes Jerry Bernhart in a feature article on how Bell and Howell is adapting to the digital age.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB RecruiterOther authors -
-
Big Ideas- Target Marketing Cover Story
Target Marketing
In this cover story article, Jerry Bernhart becomes the first executive recruiter to be featured on the cover of Target Marketing, which interviewed industry experts predicting 2010's key trends, including Jerry, David Williams (CEO of Merkle), Martha Rogers, Rick Erwin, Larry Ponemon, Nick Moore, D. Reed Freeman, and Eric Schmitt.
Focus areas:
•Digital Marketing Recruiter
•Miultichannel Marketing Recruiter
•CMO Recruiter
•Ecommerce Recruiter
•Internet Marketing…In this cover story article, Jerry Bernhart becomes the first executive recruiter to be featured on the cover of Target Marketing, which interviewed industry experts predicting 2010's key trends, including Jerry, David Williams (CEO of Merkle), Martha Rogers, Rick Erwin, Larry Ponemon, Nick Moore, D. Reed Freeman, and Eric Schmitt.
Focus areas:
•Digital Marketing Recruiter
•Miultichannel Marketing Recruiter
•CMO Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Career Advancement in Data Mining
DIRECT/DM News
If you are just beginning a career in direct marketing data mining, then congratulations. You have
made one of the most professionally rewarding career choices possible. If you are a few years into
your career, then you already know what I'm talking about! This article will help you understand how to expand your career horizons.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter…If you are just beginning a career in direct marketing data mining, then congratulations. You have
made one of the most professionally rewarding career choices possible. If you are a few years into
your career, then you already know what I'm talking about! This article will help you understand how to expand your career horizons.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB RecruiterOther authors -
-
CMO Hires Show Focus on DIrect, Digital ROI
DIrect Marketing News/Jerry Bernhart
CMO searches are conducted frequently here at Bernhart Associates. A steady stream of CMO turnover stories is a long-established part of the marketing landscape. Yet an emphasis on customer retention and digital initiatives, as well as the stubborn economy, is resulting in more companies now filling the position with marketers with database and digital experience. DM News cover story- interview with Jerry Bernhart
Focus areas:
•Digital Marketing Recruiter
•Ecommerce…CMO searches are conducted frequently here at Bernhart Associates. A steady stream of CMO turnover stories is a long-established part of the marketing landscape. Yet an emphasis on customer retention and digital initiatives, as well as the stubborn economy, is resulting in more companies now filling the position with marketers with database and digital experience. DM News cover story- interview with Jerry Bernhart
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter
Our top keyword phrases:
A leading digital marketing executive search firm
Our recruiting efforts have helped hundreds of clients
Leading digital marketing executive search firm
Search assignments at all levels
Recruiting qualified digital and ecommerce marketers
Global digital marketing
Positions across the US
Clients appreciate the fact that we are available 12 hrs a day, 6 days a week. -
Contributing Author on MarketingProfs
MarketingProfs
Jerry Bernhart is principal of Bernhart Associates Executive Search LLC, specializing in direct marketing, digital marketing, and e-commerce. Jerry is a sought-after speaker on hiring trends and is often quoted by leading industry trade publications and research organizations.
Read more: http://www.marketingprofs.com/authors/1850/jerry-bernhart#ixzz2nrGn8Rbj
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct…Jerry Bernhart is principal of Bernhart Associates Executive Search LLC, specializing in direct marketing, digital marketing, and e-commerce. Jerry is a sought-after speaker on hiring trends and is often quoted by leading industry trade publications and research organizations.
Read more: http://www.marketingprofs.com/authors/1850/jerry-bernhart#ixzz2nrGn8Rbj
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Digital marketer? Get set for a golden era: Veteran recruiter’s view from the top of the year - by Jerry Bernhart
Global Marketing Alliance
Excerpt:
I believe that because of enduring economic and social forces, we are in the very early stages of a golden era of employment for those who sell and market products and services over the web, and the battle is on to lure the best talent available.
What does this mean for job-seekers in the year to come? It means more and better offers and abundant opportunities like we’ve never seen before.
Focus Areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter…Excerpt:
I believe that because of enduring economic and social forces, we are in the very early stages of a golden era of employment for those who sell and market products and services over the web, and the battle is on to lure the best talent available.
What does this mean for job-seekers in the year to come? It means more and better offers and abundant opportunities like we’ve never seen before.
Focus Areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•CMO Recruiter
•Multichannel Marketing Recruiter
•Online Marketing Recruiter
•Multichannel Marketing Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Digital May Be Advertising's Future, But Traditional Creatives Bill Nearly Double as Much
Ad Age- Quotes Jerry Bernhart
Ad Age quotes Jerry Bernhart for a piece on old-school for new media billing rates.
A senior digital executive at a New York-based shop bills clients an average of around $350 an hour. Senior creatives on the traditional side of Madison Avenue can bill nearly twice as much.
In other words, for all the fretting over a digital talent gap in adland, many digital and social-media positions, mobile developers or technologists earn far less than their old-school counterparts.
Focus…Ad Age quotes Jerry Bernhart for a piece on old-school for new media billing rates.
A senior digital executive at a New York-based shop bills clients an average of around $350 an hour. Senior creatives on the traditional side of Madison Avenue can bill nearly twice as much.
In other words, for all the fretting over a digital talent gap in adland, many digital and social-media positions, mobile developers or technologists earn far less than their old-school counterparts.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Durham’s Bell and Howell Reinvents Itself For a Digital World
Raleigh News Observer Interviews Jerry Bernhart
Durham’s Bell and Howell reinvents itself for a digital world
Read more here: http://www.newsobserver.com/2014/03/08/3682769/durhams-bell-and-howell-reinvents.html#storylink=cpyFor people of a certain age, Bell and Howell is an iconic brand known for its movie cameras, slide projectors and other consumer products.
This isn’t a story about that Bell and Howell!
Read more here:…Durham’s Bell and Howell reinvents itself for a digital world
Read more here: http://www.newsobserver.com/2014/03/08/3682769/durhams-bell-and-howell-reinvents.html#storylink=cpyFor people of a certain age, Bell and Howell is an iconic brand known for its movie cameras, slide projectors and other consumer products.
This isn’t a story about that Bell and Howell!
Read more here: http://www.newsobserver.com/2014/03/08/3682769/durhams-bell-and-howell-reinvents.html#storylink=cpy
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Ecommerce Pros Still in Demand as Hiring Slows
DIRECT
Jerry Bernhart is featured in DIRECT'd cover story highlighting the Bernhart Associates Executive Search, LLC's, quarterly hiring survey. Although direct marketing hiring has slowed, ecommerce professionals are still in very strong demand. Solid evidence that ecommerce and digital marketing are virtually recession resistant.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel…Jerry Bernhart is featured in DIRECT'd cover story highlighting the Bernhart Associates Executive Search, LLC's, quarterly hiring survey. Although direct marketing hiring has slowed, ecommerce professionals are still in very strong demand. Solid evidence that ecommerce and digital marketing are virtually recession resistant.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB RecruiterOther authors -
-
Eight Qualities Employers Will Look for in Digital Marketers in 2014- by Jerry Bernhart
MarketingProfs
Excerpt:
What an incredible time to be a marketer.
Think about it: Digital marketing is the antithesis of many professions in which you go to school or get training and perform basically the same job throughout your entire career. How many careers are so measurable and immediate? How many careers let you play with the latest cutting-edge technology? How many careers let you try something one day, then scrap it and try something entirely different the next? How many careers allow…Excerpt:
What an incredible time to be a marketer.
Think about it: Digital marketing is the antithesis of many professions in which you go to school or get training and perform basically the same job throughout your entire career. How many careers are so measurable and immediate? How many careers let you play with the latest cutting-edge technology? How many careers let you try something one day, then scrap it and try something entirely different the next? How many careers allow you to participate in an ever-changing multitude of client projects and campaigns?
2013 was an amazing year for those who've chosen digital marketing as their career path, and 2014 promises more of the same.
Aside from the hands-on, nuts-and-bolts skills that are required for success in e-commerce, SEM, mobile marketing, Web analytics, social media, and email, expect employers in 2014 to put increasing emphasis on these eight key qualities when sizing up candidates.
Read more: http://www.marketingprofs.com/articles/2013/12321/eight-qualities-employers-will-look-for-in-digital-marketers-in-2014#ixzz3wrNUPqnS -
Employment Outlook Report
Co-authored by the Direct Marketing Association
The Employment Outlook Report was a comprehensive first-of-its-kind study of the state of employment and hiring in digital and direct marketing. It was co-authored by Jerry Bernhart and Anne Frankel, Senior Research Manager of the Direct Marketing Association, and sold in the DMA Bookstore. A summary was distributed to the DMA's more than 3,000 members.
Excerpt:
"Surprisingly, about one-third of the direct marketers surveyed said that they are not willing to break compensation…The Employment Outlook Report was a comprehensive first-of-its-kind study of the state of employment and hiring in digital and direct marketing. It was co-authored by Jerry Bernhart and Anne Frankel, Senior Research Manager of the Direct Marketing Association, and sold in the DMA Bookstore. A summary was distributed to the DMA's more than 3,000 members.
Excerpt:
"Surprisingly, about one-third of the direct marketers surveyed said that they are not willing to break compensation barriers to attract and retain the direct marketers they want.
In the early days of direct marketing, direct marketers were paid largely according to the office they sat in. When they moved up a pay grade, their salary went up accordingly. Today, talented managers want to get paid according to their contributions to the organization. This is consistent with the results we see in the discussion of the effectiveness of various incentives in attracting direct marketing talent, which shows performance bonuses to be the most effective incentive. The fact is, many managers view money as a kind of "scorecard" for how well they are performing and how much the company values their talent.
There is abundant research and many books that address the subject of compensation strategies, but Bernhart Associates has observed that companies that have been willing to stretch the barriers of compensation have enjoyed a distinct advantage over their competitors in terms of attracting the best and brightest."
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB RecruiterOther authors -
-
Hiring the Best Mobile Marketing Talent- by Jerry Bernhart
Publshed by the Mobile Marketing Association's International Journal
The Mobile Marketing Association's International Journal, distributed to thousands of mobile marketers worldwide, features a white paper written by Jerry Bernhart on the recruitment and hiring of mobile marketing talent.
Excerpt;
"Marketing through the mobile channel can be complex with many moving parts. While
technology is the enabler, it is the people who drive the business. Just as the dawn of the Internet
age triggered demand for people with online marketing skills…The Mobile Marketing Association's International Journal, distributed to thousands of mobile marketers worldwide, features a white paper written by Jerry Bernhart on the recruitment and hiring of mobile marketing talent.
Excerpt;
"Marketing through the mobile channel can be complex with many moving parts. While
technology is the enabler, it is the people who drive the business. Just as the dawn of the Internet
age triggered demand for people with online marketing skills, the emergence of mobile
marketing will create opportunities for an entirely new breed of marketing talent.
How should an organization go about recruiting this highly specialized talent to fulfill their
mobile marketing needs? What type of prior career experience will best prepare someone for
success as a mobile marketer? What are the specific skill sets needed in the industry today and in
the future to effectively practice mobile marketing, and how will those skills be developed?
What certifications are needed and how will universities and industry initiatives help develop
those skills and validate the certifications?
This paper, written under the direction of Michael Becker, Managing Director of the Mobile Marketing Association, addresses these questions. It provides an overview of the sources of hire that generally are most often cited by employers as producing the most number of highest quality
applicants: Referrals (direct and employee), online job postings (company and job boards) and
executive search firms. Furthermore, it looks as direct marketers as a proxy for the core skills
needed by future mobile marketers and explains how these skills are applicable. Finally, it
provides a brief summary of what is needed to develop these skills within our current and future
workforce."
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•CRM RecruiterOther authorsSee publication -
How has the business of direct marketing changed, and how should firms change their hiring strategies?
DM News- Expert Advice Column
Jerry Bernhart talks about the need to "break the rules" to attract top talent in DM News' widely read "Expert Advice" Column
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Is Your Job Recession Proof?
BtoB Magazine (AdAge)
In the Nov. 10 issue of BtoB, Editor Ellis Booker observed, “Agencies are cutting digital marketing jobs left and right,” and then posed this question: “Is this an early warning sign of reductions to come on the client side?” Over the past month, as a recruiter in the b2b direct marketing industry, I’ve spoken with top decision-makers at more than 100 b2b companies—large and small, public and private—about their hiring plans for 2009. So far, employment in this sector has held up relatively…
In the Nov. 10 issue of BtoB, Editor Ellis Booker observed, “Agencies are cutting digital marketing jobs left and right,” and then posed this question: “Is this an early warning sign of reductions to come on the client side?” Over the past month, as a recruiter in the b2b direct marketing industry, I’ve spoken with top decision-makers at more than 100 b2b companies—large and small, public and private—about their hiring plans for 2009. So far, employment in this sector has held up relatively well, considering the financial carnage we’ve witnessed, and, for now, most are planning no major change in head count for the rest of the year.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Jerry Bernhart's Complete Library of Interviews
AdAge, Bloomberg, BtoB Online, Direct, DM News, Target Marketing, MarketingHire, Chief Marketer, MarketingProfs, Mobile Marketing, Direct Marketing Association, Multichannel Merchant, Catalog Success, All About ROI, Inside Direct Mail, EM+C, NMOA, DMCNY
Jerry Bernhart's complete library of interviews with leading publishers in digital and direct marketing can be accessed at http://www.bernhart.com/press.html
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
LIbrary of Bylined Articles by Jerry Bernhart
DIRECT, Target Marketing, Multichannel Merchant, BtoB Online, Chief Marketer, Catalog Success, DM News, AdAge, Direct Marketing Association, MarketingHire, MarketingProfs, BtoB
My complete library of by-line articles going back to 1999 can be accessed on my website at www.bernhart.com/articles.html
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Loyalty Marketing: Looking For More Than Required Skills in 2014
Loyalty360
Jerry Bernhart writes in Loyalty360 about the skills required for successful performance as a loyalty marketer.
-
Marketing Recruiters Weigh-In on Hiring Trends- Insights for 2013
MarketingHire
Marketing Hire interviews Jerry Bernhart in its series focusing on the current state of marketing hiring demand, trends and forecasts.
-
More Agencies Add Creative Capabilities
DM News
Direct marketing firms have long considered themselves leaders in using data and analytics to understand their customers. However, many have recently bolstered their creative practices by hiring or promoting staffers to top executive-level creative positions. DM News interviews Jerry Bernhart.
Our top keyword phrases:
A leading digital marketing executive search firm
Our recruiting efforts have helped hundreds of clients
Leading digital marketing executive search…Direct marketing firms have long considered themselves leaders in using data and analytics to understand their customers. However, many have recently bolstered their creative practices by hiring or promoting staffers to top executive-level creative positions. DM News interviews Jerry Bernhart.
Our top keyword phrases:
A leading digital marketing executive search firm
Our recruiting efforts have helped hundreds of clients
Leading digital marketing executive search firm
Search assignments at all levels
Recruiting qualified digital and ecommerce marketers
Global digital marketing
Positions across the US
Clients appreciate the fact that we are available 12 hrs a day, 6 days a week. -
Report on Salary Surveys
Bloomberg BNA
Jerry Bernhart is quoted in the annual Bloomberg BNA Report on Salary Surveys. Bloomberg BNA is a recognized leader in the professional markets that rely on solid, unbiased, nonpartisan, and sometimes highly specialized information, Bloomberg BNA boasts an editorial independence that makes us one of the most trusted sources of news for the nation’s decision makers.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct…Jerry Bernhart is quoted in the annual Bloomberg BNA Report on Salary Surveys. Bloomberg BNA is a recognized leader in the professional markets that rely on solid, unbiased, nonpartisan, and sometimes highly specialized information, Bloomberg BNA boasts an editorial independence that makes us one of the most trusted sources of news for the nation’s decision makers.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Smart Marketing Using Big Data, With Insight from Jerry Bernhart
AdAge
Today, Big Data in marketing has a wide range of applications, from correlating ads and sales, to audience measurement, to predicting customer behavior. Leveraging Big Data in new ways is enhancing the ability to make advertising and marketing more effective, not just cost-wise, but in the ability to shape and target messaging in a highly customizable way.
Big Data business intelligence fuels more effective customer segmentation, one-to-one and real-time marketing. Distributed processing…Today, Big Data in marketing has a wide range of applications, from correlating ads and sales, to audience measurement, to predicting customer behavior. Leveraging Big Data in new ways is enhancing the ability to make advertising and marketing more effective, not just cost-wise, but in the ability to shape and target messaging in a highly customizable way.
Big Data business intelligence fuels more effective customer segmentation, one-to-one and real-time marketing. Distributed processing, cloud and other data-management improvements allow marketers to work with entire databases vs. sampling, in a quick and cost-efficient way. By combining multiple data sets, new points of overlap are discovered that provide marketing insights. Marketers can microtarget audiences with messages that are relevant to them in the channels they want to receive them. At a time when consumer expectations, fueled by mobile apps and the customer-first attitude born of the recession, are higher than ever; marketers are under pressure to support customer-satisfaction initiatives while proving return on investment for marketing spending. Learn how to integrate Big Data into your marketing strategy in this essential guide, with insight from Jerry Bernhart on the demand for talent in this highly specialized field.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB RecruiterOther authors -
-
So You Want to be a Consultant? Here's the Lowdown
DM News
Jerry Bernhart writes in DM News about setting up a digital/direct marketing consulting practice. It's also a dedicated chapter in his book, "Careers in Ecommerce and Digital Marketing," sold in the Kindle Store on Amazon.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM…Jerry Bernhart writes in DM News about setting up a digital/direct marketing consulting practice. It's also a dedicated chapter in his book, "Careers in Ecommerce and Digital Marketing," sold in the Kindle Store on Amazon.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Straddling the Online-Offline Divide
DM News
This issue of DM News includes the second annual DM News Agency Business Report, a detailed look at the direct and digital marketing agency sector. Recruiter Jerry Bernhart is interviewed and the discussed the growing the need for experts who understand how to straddle an environment that integrates the traditional with the digital. Noting a recent placement with a direct agency, he observes, “They wanted someone adept with online measurement tools. They wanted someone who could sit down with…
This issue of DM News includes the second annual DM News Agency Business Report, a detailed look at the direct and digital marketing agency sector. Recruiter Jerry Bernhart is interviewed and the discussed the growing the need for experts who understand how to straddle an environment that integrates the traditional with the digital. Noting a recent placement with a direct agency, he observes, “They wanted someone adept with online measurement tools. They wanted someone who could sit down with clients and explain it all to them.” Bernhart pointed out that an emphasis on digital and online skill sets continues to prevail.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
What Makes a Great MultiChannel Marketer - Cover article by Jerry Bernhart
Multichannel Merchant
Multichannel Merchant features an exclusive by-lined cover article by Jerry Bernhart.
Introduction:
"In my corporate presentations on talent management, I talk a lot about the value of "A" talent. These are the individuals who personify the gold standard of exceptional performance and distinguish themselves by consistently delivering outstanding results and inspiring and motivating others. Ranked against their peers they represent the top 20% of the multichannel…Multichannel Merchant features an exclusive by-lined cover article by Jerry Bernhart.
Introduction:
"In my corporate presentations on talent management, I talk a lot about the value of "A" talent. These are the individuals who personify the gold standard of exceptional performance and distinguish themselves by consistently delivering outstanding results and inspiring and motivating others. Ranked against their peers they represent the top 20% of the multichannel marketing
talent pool that's out there. Studies conducted by McKinsey & Co. suggest that highly talented marketers are as much as 130% more productive than low-performingmarketers. For those who market to multiple customer touch-points, the differential valueof a superior performer is likely even greater."
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter
Courses
-
Marketing, Economics, Statistics, Accounting, Banking, Finance, Statistics
-
Projects
-
Search and Placement of a Search Marketing Specialist
Role Description: Search Marketing Specialist (PPC)
The Search Marketing Specialist (PPC) position is a hands-on management position responsible for all online advertising and acquisition campaigns. This position requires a highly motivated self-starter with excellent business acumen, a positive attitude, and strong interpersonal, verbal and written communication skills. Responsibilities include leading in-house PPC team, acting as liaison with all 3rd-party partners and accountability…Role Description: Search Marketing Specialist (PPC)
The Search Marketing Specialist (PPC) position is a hands-on management position responsible for all online advertising and acquisition campaigns. This position requires a highly motivated self-starter with excellent business acumen, a positive attitude, and strong interpersonal, verbal and written communication skills. Responsibilities include leading in-house PPC team, acting as liaison with all 3rd-party partners and accountability for overall online advertising strategy and performance. The PPC Manager will report directly to the Director, Marketing & Analytics.
Role Responsibilities:
Create strategy to optimize paid search and display campaigns
Manage bidding and ad budgets in line with overall strategy
Create and execute on new innovative campaigns and analyze and optimize existing campaigns
Actively manage paid search and social ad accounts to ensure optimal account performance on an ongoing basis
Changing bids and bid strategy with the seasons, keyword expansion, bid optimization, ad text optimization, reviewing costly keywords and evaluating negative keywords.
Engage with technology and tools required to fuel paid search and website conversion success
Recommend / create new or more targeted landing pages to improve conversion
Maintain comprehensive knowledge of product offerings, competition and related industry segments for use in ad strategy. Develop action plans to stay ahead of competition.
Coordinate and lead status meetings with Reps from advertising channels and 3rd-party partners
Produce and distribute weekly, monthly, and quarterly results-driven reports to senior management including transparency of the team’s tasks and projects.
Monitor PPC advertising performance trends against recent and year over year time periods.
Identify new advertising opportunities and create action plans to test new markets.
Proficient in Product List Ads.
-
CMO Search for multi-billion dollar B2B industrial distributor in Wisconsin (confidential)
REPORTS TO: President/CEO
JOB SUMMARY: The Chief Marketing Officer establishes the strategic direction for transforming the Marketing organization to create a corporate-wide competitive advantage. Provide corporate-wide leadership leveraging Marketing as a decisive force that differentiates our brands in commodity categories, creates measureable competitive advantage, and helps achieve business vision. Create best-in-class corporate marketing and digital capabilities, and facilitate…REPORTS TO: President/CEO
JOB SUMMARY: The Chief Marketing Officer establishes the strategic direction for transforming the Marketing organization to create a corporate-wide competitive advantage. Provide corporate-wide leadership leveraging Marketing as a decisive force that differentiates our brands in commodity categories, creates measureable competitive advantage, and helps achieve business vision. Create best-in-class corporate marketing and digital capabilities, and facilitate the application of pragmatic marketing solutions that drive business outcomes within each division. Lead a team of marketing professionals to ensure that the corporate and divisional marketing teams are aligned and operating at the highest possible level. Coach and develop a team of marketers, as well as effectively educate and influence peers, stakeholders and senior management of the value of marketing at our company. The Chief Marketing Officer has oversight for all brand guidelines execution of brand excellence within our portfolio of businesses.
The Chief Marketing Officer will work on a team to develop strategic planning excellence as a transformational activity that helps U.S. Venture achieve a sustainable portfolio of relevant businesses generating multiple income streams long-term. The Chief Marketing Officer is a member of the Senior Leadership Team.
-
Search and Placement of Director of Marketing and Demand Generation- Multi-Billion Dollar B2B Manufacturer and Distributor
Position Reports To: Vice President & General Manager
Position Summary:
Our company is seeking an innovative, forward-thinking, energetic professional to drive the execution of our multi-channel marketing strategies. As the Director of Marketing & Demand Generation, you will be responsible for customer acquisition, development and retention across multiple brands.
You will manage a cross functional team with 5-6 direct reports who will collectively be responsible for more than…Position Reports To: Vice President & General Manager
Position Summary:
Our company is seeking an innovative, forward-thinking, energetic professional to drive the execution of our multi-channel marketing strategies. As the Director of Marketing & Demand Generation, you will be responsible for customer acquisition, development and retention across multiple brands.
You will manage a cross functional team with 5-6 direct reports who will collectively be responsible for more than $10M of marketing expenditure. It is your job to lead this team in the execution of programs that drive active customer engagement across all channels utilizing a full range of online and multi-media services.
Essential Duties & Responsibilities Demand Generation
● Develop, plan and execute lead generation programs and campaigns to acquire customers with high lifetime value
● Refine existing and implement new nurturing plans to drive enhanced revenue from existing customers
● Drive value through content, production and list providers as well as track and manage a sizable marketing demand generation budget
● Manage marketing calendar and ensure all lead scoring and nurture programs are monitored and optimized
● Apply a metrics-driven approach to marketing spend management assuring above-target ROI
Marketing:
● Deliver a consistently rewarding customer experience that targets decision makers in new markets with relevant and informative marketing content
● Lead voice of customer activities within the Region by establishing programs which engage with customers throughout their lifecycle; provide on-going feedback to the Product organization.
● Implement and lead customer advisory councils and user forums in collaboration with the Product organization to better understand customer needs and priorities
● Lead content development and ensure message alignment, relevance and data accuracy across all customer touch-points (website, sales team, etc.)
-
Search and Placement of Director, B2B Digital Marketing for Cloud-Based SaaS Provider in New England
Job Description: Director, B2B Digital Marketing
Reports to: Vice President of B2B Sales & Marketing
We are is seeking a high energy, entrepreneurial, analytical, strategic and experienced professional to join our team to lead and execute our B2B digital marketing strategy. This individual must love to work in an intense and exciting environment, thrive on challenging and market-changing goals, be an outstanding written and verbal communicator, think strategically as well as…Job Description: Director, B2B Digital Marketing
Reports to: Vice President of B2B Sales & Marketing
We are is seeking a high energy, entrepreneurial, analytical, strategic and experienced professional to join our team to lead and execute our B2B digital marketing strategy. This individual must love to work in an intense and exciting environment, thrive on challenging and market-changing goals, be an outstanding written and verbal communicator, think strategically as well as understand the nuance of great tactical execution, and be a great team player.
Primary Duties/Responsibilities
The Director of B2B Digital Marketing will partner with Sales, B2C Marketing, Operations, Analytics and Executive leaders, as well as customers and market-influencers, to develop and execute marketing strategies and tactics that result in exceeding our aggressive plan. The field is wide open to leverage multiple communications channels, from traditional trade shows and email marketing, to social media and thought-leadership events, in order to support the acquisition of new accounts, to engage existing accounts, and to establish our brand as the market and thought leader in our industry segment.
-
Search and Placement of a Vice President of Consumer Marketing and Ecommerce
The Vice President of Consumer Marketing and Ecommerce is responsible for leading all aspects of developing, implementing, managing and growing our direct-to-consumer channel (including ecommerce). The role is responsible for setting short and long term marketing objectives for the direct-to-consumer channel and for driving annual revenue growth to meet our financial plan. This role is accountable for knowing the brand’s consumer deeply in order to create engaging brand…
The Vice President of Consumer Marketing and Ecommerce is responsible for leading all aspects of developing, implementing, managing and growing our direct-to-consumer channel (including ecommerce). The role is responsible for setting short and long term marketing objectives for the direct-to-consumer channel and for driving annual revenue growth to meet our financial plan. This role is accountable for knowing the brand’s consumer deeply in order to create engaging brand experiences.
• Collaborate with marketing team to develop content that drives online revenue and customer engagement
• Oversee and drive ROI via online marketing strategies to enhance customer experience and successfully attract and retain customers.
• Manage and motivate a team to help develop objectives, set goals maintain and grow consistently high performance levels to drive department and company success
• Stay abreast with emerging ecommerce technology trends, evaluate business opportunities, recommend and execute new project initiatives
• Develop and deliver regular reports on website metrics and benchmarks to company leadership
• Develop and execute integrated marketing programs that include SEO, email marketing, and paid search
• Demonstrate strong business acumen and collaboration skills to liaise with cross functional teams including IT, marketing, sales, operations, product development, and customer service
• Highly strategic thinker who is able to balance short term business plan with the long term vision needed to advance in the changing B2B health care supplies industry.
• Leverage available data and insights to develop merchandising, marketing, promotional, product optimization recommendations, loyalty, conversions and basket value
-
Installation of Bullhorn candidate resume tracking sytem
Bullhorn provides cloud-based CRM solutions for relationship-driven businesses. Its automated data capture and customer insight technology helps companies win customers and keep them engaged. Today, more than 7,000 companies rely on the Bullhorn platform to help increase sales, improve service delivery, and streamline operations. The Bernhart Associates Bullhorn platform contains more than 80,000 resumes and 130,000 contacts over my nearly 30 year recruiting career.
-
Search for Vice Presicent Digital Commerce- Leading Retailer in the Midwest
JOB SUMMARY: This position is responsible for the design and development of the company’s eCommerce business including: business planning, strategy and development; results analysis; promotional campaigns; changes to internet sites; driving a profitable business and managing margin performance.
Direct Reports: eCommerce management team
Indirect Reports: eCommerce web design and sales teams
 Gross Delivered Sales Internet Add-On Sales % Staff Management Conversion…JOB SUMMARY: This position is responsible for the design and development of the company’s eCommerce business including: business planning, strategy and development; results analysis; promotional campaigns; changes to internet sites; driving a profitable business and managing margin performance.
Direct Reports: eCommerce management team
Indirect Reports: eCommerce web design and sales teams
 Gross Delivered Sales Internet Add-On Sales % Staff Management Conversion Rates Internet Gross Margin % P&L Management

Act as the company’s primary “thought leader” in the areas of eCommerce, Digital and Omni-Channel Retailing.
Manage the P&L of the eCommerce division to maximize sales, profits and growth.
Develop and create the annual strategic plan for eCommerce.
Oversee all areas of the eCommerce business from delivered sales volume, margins and the on-line
customer experience
Direct and manage internal teams and external contractors
Serve as a liaison and primary point of contact between the eCommerce organization and the rest of the company while acting as a key project manager to evaluate, prioritize, develop, manage and test eCommerce initiatives.
Work with SVP-Marketing to develop an integrated advertising and promotional strategy.
-
Search and Placement of Vice President of Operations- Cigars International
POSITION PURPOSE/MISSION:
• Serve as a member of Senior Leadership Team and support other executives as necessary.
• Provide exceptional leadership, outstanding communication skills and apply solid analytic & critical thinking skills at all times
• Work with the Senior Leaders both internally & externally, our Leadership Team and other members of the functional departments to champion the strategic direction of the Company.
• Position will include oversight of some of the…POSITION PURPOSE/MISSION:
• Serve as a member of Senior Leadership Team and support other executives as necessary.
• Provide exceptional leadership, outstanding communication skills and apply solid analytic & critical thinking skills at all times
• Work with the Senior Leaders both internally & externally, our Leadership Team and other members of the functional departments to champion the strategic direction of the Company.
• Position will include oversight of some of the following functional departments, depending on candidate's experience and skills:
Accounting
Information Technology
Contact Center
Marketing
Design
Merchandising
Distribution
Purchasing
Human Resources
Retail
• Optimize our development, execution, and be able to provide analysis of operational effectiveness and projects.
• Ensure execution continues continually
• Setting strategy as a key strategic advisor
o Act as an intermediary between the organization's senior leadership and the directors and managers of all the different functions.
o Big-picture strategic goals are set at the senior level but not always translated effectively to the functional level to become the new reality of how the company does business. Take charge of making sure the broad strategic vision is communicated accurately and effectively and implemented to expectation.
o Key objectives are to find new areas of growth, direction and improvement which support the overall strategy, strengthen the reporting system to ensure information flow.
o Directs/executes approved strategy decisions; establishes and implements priorities, performance goals, and objectives to ensure departmental results and enhance the capability for assigned area(s) of responsibility.
• Manage a chain of influence throughout the organization.
• Build the brand position of the various companies that results in higher customer retention..
• Maximize organizational growth and profitability while leading and managing all assigned functions.
-
Bernhart Associates Executive Search Blog
Check out our latest opportunties on the Bernhart Associates "Current Opportunities" website:
http://ecommercerecruiter.typepad.com/bernhartassociates/
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Ecommerce Recruiter | Digital Marketing Recruiter
Bernhart Assoicates currently is engaged in 3 ecommerce and digital marketing related searches in the the financial services and post-secondary education industries. Please direct confidential inquiries to [email protected]
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics…Bernhart Assoicates currently is engaged in 3 ecommerce and digital marketing related searches in the the financial services and post-secondary education industries. Please direct confidential inquiries to [email protected]
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Freelance Digital Marketer
Need outside digital marketing expertise? Need it fast?
We're your quick and total solution for short-term, mission-critical projects in digital marketing and ecommerce:
eCommerce Marketing
Interim Mid-to-Executive Level Digital Marketers
Email Marketing
Digital Analytics
Digital Agency Account Management
PPC Search and Display
SEO
Social Media
Content Strategy
Mobile Marketing
Web Development
UX and Website Design
Web…Need outside digital marketing expertise? Need it fast?
We're your quick and total solution for short-term, mission-critical projects in digital marketing and ecommerce:
eCommerce Marketing
Interim Mid-to-Executive Level Digital Marketers
Email Marketing
Digital Analytics
Digital Agency Account Management
PPC Search and Display
SEO
Social Media
Content Strategy
Mobile Marketing
Web Development
UX and Website Design
Web Merchandising
Website Optimization
-
Ongoing Digital Marketing Searches
We have several searches underway in digital marketing including an Digital Marketing Director in Chicago. Check out my blog for details: http://ecommercerecruiter.typepad.com/bernhartassociates/
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC…We have several searches underway in digital marketing including an Digital Marketing Director in Chicago. Check out my blog for details: http://ecommercerecruiter.typepad.com/bernhartassociates/
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Ongoing Ecommerce Searches (Ecommerce Recruiter)
We are currently conducting three ecommerce-related searches: Director of Ecommerce, Vice President of Ecommerce, Director of International Ecommerce
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Ongoing Searches Nationwide
Currently conducting searches for Director of Loyalty (Retail, West Coast), CMO (Financial Services, South), CEO (Ecommerce/Catalog, New England), Director of Multichannel Marketing (Ecommerce/Catalog, Midwest),VP of Ecommerce (Etail, New England), Director of CRM (IR-500,East Coast), Director of International Ecommerce (Chicago), among others.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter…Currently conducting searches for Director of Loyalty (Retail, West Coast), CMO (Financial Services, South), CEO (Ecommerce/Catalog, New England), Director of Multichannel Marketing (Ecommerce/Catalog, Midwest),VP of Ecommerce (Etail, New England), Director of CRM (IR-500,East Coast), Director of International Ecommerce (Chicago), among others.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Ongoing Study, Research and Interviews for New Book
As a leading recruiter in the online space, I am a student of the art and science of digital marketing. In addition to being the founder of directmarketingcareers.com more than 15 years ago, I have spent 12 months reading books, conducting research and interviewing hundreds of leading practitioners in social media, mobile marketing, ecommerce, search, and display media for my upcoming book, "Careers in Ecommerce and Digital Marketing." The result is a first-of-its kind primer on current and…
As a leading recruiter in the online space, I am a student of the art and science of digital marketing. In addition to being the founder of directmarketingcareers.com more than 15 years ago, I have spent 12 months reading books, conducting research and interviewing hundreds of leading practitioners in social media, mobile marketing, ecommerce, search, and display media for my upcoming book, "Careers in Ecommerce and Digital Marketing." The result is a first-of-its kind primer on current and future employment opportunities in this rapidly evolving field. Project included reading and reviewing many best selling books on best practices in digital marketing plus comprehensive research on educational preparation, best practices and other information for aspiring digital marketers. Release date was January, 2015. Currently for sale in the Kindle Store on Amazon.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB RecruiterOther creatorsSee project -
Search and Placement of Chief Marketing Officer for Billmo
Chief Marketing Officer
BillMo is a leader in the cross-border mobile fintech space targeting both online and offline consumers. Prospects role would be Chief Marketing Officer and a key member of the BillMo leadership team reporting to the CEO and be responsible for the following:
Responsibilities:
• Overall Responsibility for Global Marketing
• Product and Global Marketing
• Provide leadership and marketing innovation, oversight, implementation and execution of the…Chief Marketing Officer
BillMo is a leader in the cross-border mobile fintech space targeting both online and offline consumers. Prospects role would be Chief Marketing Officer and a key member of the BillMo leadership team reporting to the CEO and be responsible for the following:
Responsibilities:
• Overall Responsibility for Global Marketing
• Product and Global Marketing
• Provide leadership and marketing innovation, oversight, implementation and execution of the strategic plan.
• Clearly articulate strategy to the management team and board
• Brand Management
• Distribution and Promotion Effectiveness
• Set pricing strategy
• Monitor and shift resources to maximize effectiveness
• Deliver strong traffic growth through web and mobile downloads.
• Stay current on new Digital and Social Media trends.
• Critically review and optimize BillMo’s value in the social media space via Twitter, Facebook, YouTube, Instagram and Forums.
• Manage TV, Video and Radio marketing on a regional and national scale
• Develop strategic campaigns to drive desired customer behavior.
• Monitor competitive marketing activities.
• Manage budget and achieve goals within budget.
• Product design
• Work closely with team members to conceptualize and develop Product and marketing solutions for BillMo’s Mobile App downloads.
• Identify new sources of revenue with product enhancements and additional services
-
Panel Presentation at DMA 05
I was chosen to lead and moderate a Professional Development Workshop at the annual conference of the Direct Marketing Association in 2005. This Pre-Intensive session spotlighted more than a dozen leaders with prominent direct marketing companies- brand side, vendor and agency- and covered in-depth topics related to talent acquisition, talent management and talent retention. The session received a 4.8 rating on a 5 point scale.
-
Research for my book, "Careers in Ecommerce and Digital Marketing", on Amazon
-
Nearly one year-long project researching and writing "Careers in Ecommerce and Digital Marketing, " including more than 50 interviews with industry leaders. Book was a featured seller on Amazon in January 2016.
-
Case Study #1- Vice President of Ecommerce, Onlineshoes.com
-
Onlineshoes.com opened their doors back in 1996 as the country’s first online shoe retailer, but OnlineShoes.com’s roots started decades before when an 11-year-old sold his first pair of shoes in his father’s Seattle shoe store. His name was Dan Gerler and that feeling of elation in making the customer smile never left him.
Years later, Dan took over the reins and brought comfort and style to even more locations. But something was still missing.
Enter the Internet.
Dan immediately saw…Onlineshoes.com opened their doors back in 1996 as the country’s first online shoe retailer, but OnlineShoes.com’s roots started decades before when an 11-year-old sold his first pair of shoes in his father’s Seattle shoe store. His name was Dan Gerler and that feeling of elation in making the customer smile never left him.
Years later, Dan took over the reins and brought comfort and style to even more locations. But something was still missing.
Enter the Internet.
Dan immediately saw how he could further enhance his customers’ lives online, not only with convenience, but with the confidence of a neighborhood shoe store. So working out of a back storeroom, he took his family business online, never forgetting the ideals and service his father instilled in him so long ago.
The position:
VP of Sales and Marketing
The VP of Sales and Marketing’s key function is to drive growth and profitably by increasing sales and overseeing the strategy for acquiring new consumers and retaining existing consumers. In addition to being responsible for evaluating, developing and executing key marketing initiatives, the VP of Sales and Marketing is also responsible for motivating and guiding all marketing functions to achieve a message and position consistent with our brand and company objectives. Proven innovator with demonstrated success driving key initiatives.
The position was successfully filled in January, 2014.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter
Other creators -
-
Case Study #10- Placement of a Director of Multichannel Marketing
-
Client is a member of the IR-500, hiring a Director of Multichannel Marketing to essentially be the heir apparent to the CMO.
From the job description:
This position will work with the Chief Marketing Officer to transform marketing vision into strategy across their Retail (Domestic/International) and Wholesale Operations. Individual works with the marketing staff in developing vision, mission, objectives, strategies, and tactics at the customer interface level to support the…Client is a member of the IR-500, hiring a Director of Multichannel Marketing to essentially be the heir apparent to the CMO.
From the job description:
This position will work with the Chief Marketing Officer to transform marketing vision into strategy across their Retail (Domestic/International) and Wholesale Operations. Individual works with the marketing staff in developing vision, mission, objectives, strategies, and tactics at the customer interface level to support the overall marketing vision. Continually evaluates the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
Recommends changes to marketing philosophy and policy as market conditions change.
Works with area Directors to build leadership at all levels in the Marketing Department. Our candidate has been on the job for more than a year and has received the highest reviews for his performance to date.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Case Study #2- Placement of a Digital Marketing Director
-
Client was seeking a Digital Marketing Director to develop newly branded enterprise websites as well as oversee merchandising, testing and optimization and increase conversion. The position represented a major step up from the level of digital marketing expertise the company had at the time. Position was also responsible for managing relationships with multiple external vendors, including the online media agency, and a relatively large digital marketing staff. Our candidate brought more than…
Client was seeking a Digital Marketing Director to develop newly branded enterprise websites as well as oversee merchandising, testing and optimization and increase conversion. The position represented a major step up from the level of digital marketing expertise the company had at the time. Position was also responsible for managing relationships with multiple external vendors, including the online media agency, and a relatively large digital marketing staff. Our candidate brought more than 15 years of digital relationship marketing experience including project management, email marketing, e-commerce website development and optimization, media buying and planning, content management, creative strategy development, account management and web analytics. She also had first-hand experience with both products and services for companies ranging from large to small, start up internet ventures to global corporations. She has been in place for nearly 3 years, and has developed and maintained six enterprise websites, outperforming all targeted web performance metrics.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter
-
Case Study #3 - Placement of the Vice President of Internet Marketing and Ecommerce
-
Client was a Fortune 500 financial services firm looking at the time to hire its first Online Marketing and Ecommerce VP. The company was doing very little of its business online and falling behind the curve as competitors were making a major push towards digital marketing. A recognized expert in paid search, organic search, email and behavioral banner advertsing, our candidate has delivered far beyond expectations as the business becomes a recognized player in the online space in its…
Client was a Fortune 500 financial services firm looking at the time to hire its first Online Marketing and Ecommerce VP. The company was doing very little of its business online and falling behind the curve as competitors were making a major push towards digital marketing. A recognized expert in paid search, organic search, email and behavioral banner advertsing, our candidate has delivered far beyond expectations as the business becomes a recognized player in the online space in its industry. Among his many accomplishments: Increased natural search traffic by 30% due to website technical changes, link-building and onsite optimizations; created a triggered email program based on visitor and buyer past behavior and purchases, increasing email revenue by 15%; spearheaded the creation of a new corporate website.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Case Study #4- Placement of a Vice President of Ecommerce and Direct-to-Consumer
-
Client was looking to raise the level of expertise in all aspects of online marketing, particularly ecommerce. This particular company operates largely on an offline MLM business model and wanted to aggressively expands its online acquisition marketing efforts. They wanted someone who could interact with product managers and other departments, including executive level management, but also needed to be highly proficient with SEO/SEM, sponsored links, banner adds, mobile and email because of…
Client was looking to raise the level of expertise in all aspects of online marketing, particularly ecommerce. This particular company operates largely on an offline MLM business model and wanted to aggressively expands its online acquisition marketing efforts. They wanted someone who could interact with product managers and other departments, including executive level management, but also needed to be highly proficient with SEO/SEM, sponsored links, banner adds, mobile and email because of the small size and experience level of staff.
It was also critical that they understand how their work impacts the overall business goals (something we put a great deal of emphasis on). Candidate has been in the position for two years making significant accomplishments, and in fact, her duties and responsibilities have been expanded as a result of her success to date.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Case Study #5 - Placement of a Vice President of Digital Marketing
-
Client is a leading $B+provider of home-based consumer services. Reporting to the CMO, this role is to provide company-wide leadership enabling the organization to achieve strategic DM and digital marketing objectives by developing innovative, strategic programs to drive sales and website traffic. This individual will work closely with internal department heads and contribute significantly to the company's Operating Committee. Position requires the following core competencis against which we…
Client is a leading $B+provider of home-based consumer services. Reporting to the CMO, this role is to provide company-wide leadership enabling the organization to achieve strategic DM and digital marketing objectives by developing innovative, strategic programs to drive sales and website traffic. This individual will work closely with internal department heads and contribute significantly to the company's Operating Committee. Position requires the following core competencis against which we are qualifying potential candidates: Leadership, communication, strategic thinking, planning and execution, initiative and creativity.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Case Study #6- Placement of the Director of Ecommerce for Top 10 Insurance Company
-
Project involved a nationwide search for the new Chief of Ecommerce for a major insurance company in life and annuities. Project began with extensive research to identify potential candidates with the top 100 carriers, and then contacts were made. Candidates were qualified against a list of more than two dozen specific criteria, including key cultural parameters.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct…Project involved a nationwide search for the new Chief of Ecommerce for a major insurance company in life and annuities. Project began with extensive research to identify potential candidates with the top 100 carriers, and then contacts were made. Candidates were qualified against a list of more than two dozen specific criteria, including key cultural parameters.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB RecruiterOther creators -
-
Case Study #7- Placement of the President of Kansas City Steaks
-
This was the most important search ever conducted by Kansas City Steaks, a unit of National Beef
National Beef is a leading beef processor dedicated to providing innovative solutions in fresh, chilled and further processed beef and beef by-products for our customers worldwide.
The position (from the job description written by Jerry Bernhart): Kansas City Steak Company has provided National Beef with a strong foothold in the home delivery premium steak market in the United States…This was the most important search ever conducted by Kansas City Steaks, a unit of National Beef
National Beef is a leading beef processor dedicated to providing innovative solutions in fresh, chilled and further processed beef and beef by-products for our customers worldwide.
The position (from the job description written by Jerry Bernhart): Kansas City Steak Company has provided National Beef with a strong foothold in the home delivery premium steak market in the United States, experiencing strong annual double digit growth in recent years. National Beef sees a huge opportunity for Kansas City Steak Company to continue expanding its share of this market, and is looking for an experienced, self-directed individual with a strong track record of success growing Direct- to-Consumer businesses, to manage this stand-alone business unit and lead a continued aggressive growth strategy. This position will be responsible set and execute the strategy for day –to-day operations of Kansas City Steak Company’s Direct-to-Consumer business.
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB RecruiterOther creators -
-
Case Study #8- Placement of the Vice President of Marketing for Silver Star Brands
-
Silver Star, previously known as Miles Kimball, was looking for a new marketing leader with a strong background in online/digital marketing. We delivered a candidate who has met and exceeded their expectations.
From the job description:
The primary objective of this position is to profitably grow multi channel sales. The Vice President of Marketing is responsible for providing strategic direction in the key marketing areas of: catalog, email, SEO/SEM, direct mail, social…Silver Star, previously known as Miles Kimball, was looking for a new marketing leader with a strong background in online/digital marketing. We delivered a candidate who has met and exceeded their expectations.
From the job description:
The primary objective of this position is to profitably grow multi channel sales. The Vice President of Marketing is responsible for providing strategic direction in the key marketing areas of: catalog, email, SEO/SEM, direct mail, social, online marketplaces and website performance. Works closely with the senior leadership team to develop Miles Kimball Company’s short and long range strategic goals and ensuring marketing strategies are aligned to achieve the desired results.
Major Position Responsibilities and Accountabilities:
• Accountable for the development, implementation and execution of all marketing strategies to create the strongest possible brand presence for Miles Kimball, Walter Drake, Easy Comforts, Exposures, and AWC.
• Leader of the multi-department team to implement integrated marketing campaigns
• Accountable for the development and execution of all brand marketing plans, forecasts, and analysis.
• Develop and enhance new customer acquisition strategies for multiple brands.
• Partners with Brand Managers in identifying and launching new business.
• Select marketing partners and manage partners to company goals and objectives.
• Create marketing promotions to generate excitement and interest for new product launches and catalog mailings.
• Manage, monitor and report on web site visitor usage of site using web analytics software.
• Lead database management to ensure integrity and accuracy of information; ensures information is leveraged to support marketing programs.
• Lead direct marketing analytics including response modeling, regression analysis, customer profiling and segmentation, needs analysis, predictive modeling, and other types of quantitative and qualitative strategic business analysis.
Other creators -
-
Case Study #9- Placement of a Vice President of CRM
-
Bernhart Associates recently completed a search for Vice President of CRM for one of the largest travel companies in the world. This project was a highly specialized assignment, requiring candidates with exact functional and industry experience. Placed candidate has been on the job for several months, already making significant contributions
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter…Bernhart Associates recently completed a search for Vice President of CRM for one of the largest travel companies in the world. This project was a highly specialized assignment, requiring candidates with exact functional and industry experience. Placed candidate has been on the job for several months, already making significant contributions
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Freelance Ecommerce Solutions
-
Announcing the launch of Freelance Ecommerce, "Your Total Solution for OnCall Ecommerce and Digital Marketing Talent."
Qualified experts in the below specialties are available for freelance/contract hire within 3 business days:
eCommerce Marketing
Interim Mid-to-Executive Level Digital Marketers
Email Marketing
Digital Analytics
Digital Agency Account Management
PPC Search and Display
SEO
Social Media
Content Strategy
Mobile Marketing
Web…Announcing the launch of Freelance Ecommerce, "Your Total Solution for OnCall Ecommerce and Digital Marketing Talent."
Qualified experts in the below specialties are available for freelance/contract hire within 3 business days:
eCommerce Marketing
Interim Mid-to-Executive Level Digital Marketers
Email Marketing
Digital Analytics
Digital Agency Account Management
PPC Search and Display
SEO
Social Media
Content Strategy
Mobile Marketing
Web Development
UX and Website Design
Web Merchandising
Website Optimization
Our Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Multichannel Marketing Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter -
Panelist: 2013/14/15/16: State of Digital Media Conference, University of Missouri. Hosted by Academic Director and Assistant Professor Perry Drake
-
The UMSL State of Digital Media Conference is one of the fastest growing conferences in the digital marketing and ecommerce fields.
Excerpt from Program Introduction:
Consumers are changing the way they communicate with and research brands. Brands are changing the way they promote and engage with consumers. We are embracing digital technologies to communicate in ways that were inconceivable just a few short years ago. We have shifted our attention from traditional media marketing…The UMSL State of Digital Media Conference is one of the fastest growing conferences in the digital marketing and ecommerce fields.
Excerpt from Program Introduction:
Consumers are changing the way they communicate with and research brands. Brands are changing the way they promote and engage with consumers. We are embracing digital technologies to communicate in ways that were inconceivable just a few short years ago. We have shifted our attention from traditional media marketing to internet, wireless devices and other digital platforms.
Jerry joins a distinguished panel of experts including:
Dave Lewan, Vice President, Foresee
Kevin Murphy, Strategic Partnership Lead, Google
Todd Budin, VP Product Management and Advertising Effectiveness, Nielsen
Marshall Sponder, Author of “Social Media Analytics”
Scott Meyer, CEO and Founder, Evidon
David Laird, Director of Research, Yahoo
Ellen Shiflett, IBM Marketing Executive, U.S. West
Katie Krum, Marketing Strategist, Nickelodeon
Andrew Grinch, Assoc. Athletic Director, University of Missouri-Columbia
And professionals from Fleishman-Hillard, Momentum, Twist, Switch, Evolve Digital Labs, Qnary and Falk-Harrison
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB RecruiterOther creators -
-
Placement of the Chief Marketing Officer for Dealstruck in San Diego
-
Following is an excerpt from the Position Profile we developed for this position.
Company Profile: Dealstruck is a web-based peer-to-peer lending company (P2P) that offers a suite of financing products to small business borrowers designed to progressively graduate them toward conventional financing. This user-friendly platform serves business borrowers who are not eligible for bank financing and limited to costly non-bank options.
Position Summary: The Chief Marketing Officer is…Following is an excerpt from the Position Profile we developed for this position.
Company Profile: Dealstruck is a web-based peer-to-peer lending company (P2P) that offers a suite of financing products to small business borrowers designed to progressively graduate them toward conventional financing. This user-friendly platform serves business borrowers who are not eligible for bank financing and limited to costly non-bank options.
Position Summary: The Chief Marketing Officer is a newly created position that will be a key member of Dealstruck’s executive team and play a critical role in the company’s future growth.
General Duties: The Chief Marketing Officer will:
-Provide the leadership and vision to strengthen existing client relationships, as well as identify and penetrate new market segments;
-Be the steward of the brand(s) and support all marketing efforts across the company, as well as -new business initiatives. This will require very close cooperation with the CEO and Chief Strategy Officer;
-Work in conjunction with internal operating units, as well as with external agencies and business partners, to lead the development and execution of a substantial number of new programs and products;
-Proactively adjust market strategy and make recommendation to modify business strategy to meet changing market conditions;
-Use analysis to enhance company-wide marketing competencies, such as thoroughly understanding our customers and brand positions;
-Impact and improve organizational structure to achieve marketing goals;
-Develop marketing plans with emphasis on implementation, evaluation, feedback and measurement, including key performance metrics, to maximize ROI;
-Lead public relations, branding and thought leadership efforts on a national scale;
-Be instrumental in positioning Dealstruck as an industry leader in commercial finance services.
Reporting Relationship: The Chief Marketing Officer will report to the Chief Executive Officer.
-
Why Direct Marketers Switch Jobs-- Often. Appearing in DIRECT, a published research study by Jerry Bernhart
-
The average time spent in a direct marketing job? Just a little more than a presidential term: 4.05 years. So says Bernhart Associates Executive Search LLC, a recruiting firm specializing in direct marketing and related positions.
That's not the only surprise Bernhart uncovered in a study of 1,000 randomly selected resumes. Another is that entry-level people work for 10 to 12 companies. Read on......
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter…The average time spent in a direct marketing job? Just a little more than a presidential term: 4.05 years. So says Bernhart Associates Executive Search LLC, a recruiting firm specializing in direct marketing and related positions.
That's not the only surprise Bernhart uncovered in a study of 1,000 randomly selected resumes. Another is that entry-level people work for 10 to 12 companies. Read on......
Focus areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB RecruiterOther creators -
Honors & Awards
-
Cover Story- Target Marketing (Twice)
Target Marketing Magazine
Jerry Bernhart is the only recruiter to have been featured twice on the cover of Target Marketing Magazine, in 2007 and again in 2010, along with other noted direct marketing thought leaders (including DMA Hall of Famers Martha Rogers and Don Peppers and Merkle CEO David Williams), predicting coming trends in digital and DM.
Focus Areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Online Marketing Recruiter
•Multichannel…Jerry Bernhart is the only recruiter to have been featured twice on the cover of Target Marketing Magazine, in 2007 and again in 2010, along with other noted direct marketing thought leaders (including DMA Hall of Famers Martha Rogers and Don Peppers and Merkle CEO David Williams), predicting coming trends in digital and DM.
Focus Areas:
•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Online Marketing Recruiter
•Multichannel Marketing Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter
Organizations
-
Digital Marketing and Ecommerce Recruiters
Founder, Past President- 2015
- PresentDMER is a highly select group of top achieving executive search firms that share resources in the specialized fields of Digital Marketing and Ecommerce Recruitment. Membership is limited to experienced recruiting professionals with a minimum 15 years of experience and more than 200 placements made in digital marketing and/or ecommerce-related positions, Manager level and up. Members also must meet other minimum performance requirements. Membership by nomination only. Focus areas: •Digital…
DMER is a highly select group of top achieving executive search firms that share resources in the specialized fields of Digital Marketing and Ecommerce Recruitment. Membership is limited to experienced recruiting professionals with a minimum 15 years of experience and more than 200 placements made in digital marketing and/or ecommerce-related positions, Manager level and up. Members also must meet other minimum performance requirements. Membership by nomination only. Focus areas: •Digital Marketing Recruiter •Ecommerce Recruiter •Internet Marketing Recruiter •Direct Marketing Recruiter •Multchannel Marketing Recruiter •CMO Recruiter •Mobile Marketing Recruiter •Marketing Analytics Recruiter •CRM Recruiter •BtoC Recruiter •BtoB Recruiter
-
Data University
Advisory Board Member, Faculty Member
- PresentData University offers direct and database marketing information, training and access to consulting through Data University faculty members. It focuses on how to leverage all types of data, both internal and external, for customer acquisition, cultivation, retention and reactivation. Data University boasts a robust educational curriculum taught by leading authorities within the database marketing industry. Focus areas: •Digital Marketing Recruiter •Ecommerce Recruiter •Internet Marketing…
Data University offers direct and database marketing information, training and access to consulting through Data University faculty members. It focuses on how to leverage all types of data, both internal and external, for customer acquisition, cultivation, retention and reactivation. Data University boasts a robust educational curriculum taught by leading authorities within the database marketing industry. Focus areas: •Digital Marketing Recruiter •Ecommerce Recruiter •Internet Marketing Recruiter •Direct Marketing Recruiter •Multchannel Marketing Recruiter •CMO Recruiter •Mobile Marketing Recruiter •Marketing Analytics Recruiter •CRM Recruiter •BtoC Recruiter •BtoB Recruiter
-
Recruiters Online Network
Member
For 6 years, Bernhart Associates was a member of the prestigious Recruiters Online Network, at the time the largest online association of executive search firms in the US, owned and managed by recruiting master Bill Vick. Focus areas: •Digital Marketing Recruiter •Ecommerce Recruiter •Internet Marketing Recruiter •Direct Marketing Recruiter •Multchannel Marketing Recruiter •CMO Recruiter •Mobile Marketing Recruiter •Marketing Analytics Recruiter •CRM Recruiter •BtoC Recruiter •BtoB…
For 6 years, Bernhart Associates was a member of the prestigious Recruiters Online Network, at the time the largest online association of executive search firms in the US, owned and managed by recruiting master Bill Vick. Focus areas: •Digital Marketing Recruiter •Ecommerce Recruiter •Internet Marketing Recruiter •Direct Marketing Recruiter •Multchannel Marketing Recruiter •CMO Recruiter •Mobile Marketing Recruiter •Marketing Analytics Recruiter •CRM Recruiter •BtoC Recruiter •BtoB Recruiter
-
The Pinnacle Society
Nominated Member
The Pinnacle Society is an organization representing the top achieving executive search firms in the U.S. Membership is by nomination only, and requires significant and proven accomplishment in the field of executive search. Focus areas: •Digital Marketing Recruiter •Ecommerce Recruiter •Internet Marketing Recruiter •Direct Marketing Recruiter •Multchannel Marketing Recruiter •CMO Recruiter •Mobile Marketing Recruiter •Marketing Analytics Recruiter •CRM Recruiter •BtoC Recruiter •BtoB…
The Pinnacle Society is an organization representing the top achieving executive search firms in the U.S. Membership is by nomination only, and requires significant and proven accomplishment in the field of executive search. Focus areas: •Digital Marketing Recruiter •Ecommerce Recruiter •Internet Marketing Recruiter •Direct Marketing Recruiter •Multchannel Marketing Recruiter •CMO Recruiter •Mobile Marketing Recruiter •Marketing Analytics Recruiter •CRM Recruiter •BtoC Recruiter •BtoB Recruiter
-
US Recruiting Network
Member
The US Recruiting Network is one the nation's largest membership and advocacy organizations for the independent recruiter, founded and managed by legendary recruiter Bob Rystrom Focus areas: •Digital Marketing Recruiter •Ecommerce Recruiter •Internet Marketing Recruiter •Direct Marketing Recruiter •Multchannel Marketing Recruiter •CMO Recruiter •Mobile Marketing Recruiter •Marketing Analytics Recruiter •CRM Recruiter •BtoC Recruiter •BtoB Recruiter
Recommendations received
116 people have recommended Jerry
Join now to viewOther similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore More