Jerry Bernhart

Role Description: Search Marketing Specialist (PPC)

The Search Marketing Specialist (PPC) position is a hands-on management position responsible for all online advertising and acquisition campaigns. This position requires a highly motivated self-starter with excellent business acumen, a positive attitude, and strong interpersonal, verbal and written communication skills. Responsibilities include leading in-house PPC team, acting as liaison with all 3rd-party partners and accountability… Show more

Role Description: Search Marketing Specialist (PPC)

The Search Marketing Specialist (PPC) position is a hands-on management position responsible for all online advertising and acquisition campaigns. This position requires a highly motivated self-starter with excellent business acumen, a positive attitude, and strong interpersonal, verbal and written communication skills. Responsibilities include leading in-house PPC team, acting as liaison with all 3rd-party partners and accountability for overall online advertising strategy and performance. The PPC Manager will report directly to the Director, Marketing & Analytics.

Role Responsibilities:

Create strategy to optimize paid search and display campaigns
Manage bidding and ad budgets in line with overall strategy
Create and execute on new innovative campaigns and analyze and optimize existing campaigns
Actively manage paid search and social ad accounts to ensure optimal account performance on an ongoing basis
Changing bids and bid strategy with the seasons, keyword expansion, bid optimization, ad text optimization, reviewing costly keywords and evaluating negative keywords.
Engage with technology and tools required to fuel paid search and website conversion success
Recommend / create new or more targeted landing pages to improve conversion
Maintain comprehensive knowledge of product offerings, competition and related industry segments for use in ad strategy. Develop action plans to stay ahead of competition.
Coordinate and lead status meetings with Reps from advertising channels and 3rd-party partners
Produce and distribute weekly, monthly, and quarterly results-driven reports to senior management including transparency of the team’s tasks and projects.
Monitor PPC advertising performance trends against recent and year over year time periods.
Identify new advertising opportunities and create action plans to test new markets.
Proficient in Product List Ads.

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REPORTS TO: President/CEO

JOB SUMMARY: The Chief Marketing Officer establishes the strategic direction for transforming the Marketing organization to create a corporate-wide competitive advantage. Provide corporate-wide leadership leveraging Marketing as a decisive force that differentiates our brands in commodity categories, creates measureable competitive advantage, and helps achieve business vision. Create best-in-class corporate marketing and digital capabilities, and facilitate… Show more

REPORTS TO: President/CEO

JOB SUMMARY: The Chief Marketing Officer establishes the strategic direction for transforming the Marketing organization to create a corporate-wide competitive advantage. Provide corporate-wide leadership leveraging Marketing as a decisive force that differentiates our brands in commodity categories, creates measureable competitive advantage, and helps achieve business vision. Create best-in-class corporate marketing and digital capabilities, and facilitate the application of pragmatic marketing solutions that drive business outcomes within each division. Lead a team of marketing professionals to ensure that the corporate and divisional marketing teams are aligned and operating at the highest possible level. Coach and develop a team of marketers, as well as effectively educate and influence peers, stakeholders and senior management of the value of marketing at our company. The Chief Marketing Officer has oversight for all brand guidelines execution of brand excellence within our portfolio of businesses.

The Chief Marketing Officer will work on a team to develop strategic planning excellence as a transformational activity that helps U.S. Venture achieve a sustainable portfolio of relevant businesses generating multiple income streams long-term. The Chief Marketing Officer is a member of the Senior Leadership Team.





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Position Reports To: ​Vice President & General Manager

Position Summary:

Our company is seeking an innovative, forward-thinking, energetic professional to drive the execution of our multi-channel marketing strategies. As the Director of Marketing & Demand Generation, you will be responsible for customer acquisition, development and retention across multiple brands.
You will manage a cross functional team with 5-6 direct reports who will collectively be responsible for more than… Show more

Position Reports To: ​Vice President & General Manager

Position Summary:

Our company is seeking an innovative, forward-thinking, energetic professional to drive the execution of our multi-channel marketing strategies. As the Director of Marketing & Demand Generation, you will be responsible for customer acquisition, development and retention across multiple brands.
You will manage a cross functional team with 5-6 direct reports who will collectively be responsible for more than $10M of marketing expenditure. It is your job to lead this team in the execution of programs that drive active customer engagement across all channels utilizing a full range of online and multi-media services.

Essential Duties & Responsibilities Demand Generation

● Develop, plan and execute lead generation programs and campaigns to acquire customers with high lifetime value
● Refine existing and implement new nurturing plans to drive enhanced revenue from existing customers
● Drive value through content, production and list providers as well as track and manage a sizable marketing demand generation budget
● Manage marketing calendar and ensure all lead scoring and nurture programs are monitored and optimized
● Apply a metrics-driven approach to marketing spend management assuring above-target ROI
Marketing:
● Deliver a consistently rewarding customer experience that targets decision makers in new markets with relevant and informative marketing content
● Lead voice of customer activities within the Region by establishing programs which engage with customers throughout their lifecycle; provide on-going feedback to the Product organization.
● Implement and lead customer advisory councils and user forums in collaboration with the Product organization to better understand customer needs and priorities
● Lead content development and ensure message alignment, relevance and data accuracy across all customer touch-points (website, sales team, etc.)


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Job Description: Director, B2B Digital Marketing
Reports to: Vice President of B2B Sales & Marketing

We are is seeking a high energy, entrepreneurial, analytical, strategic and experienced professional to join our team to lead and execute our B2B digital marketing strategy. This individual must love to work in an intense and exciting environment, thrive on challenging and market-changing goals, be an outstanding written and verbal communicator, think strategically as well as… Show more

Job Description: Director, B2B Digital Marketing
Reports to: Vice President of B2B Sales & Marketing

We are is seeking a high energy, entrepreneurial, analytical, strategic and experienced professional to join our team to lead and execute our B2B digital marketing strategy. This individual must love to work in an intense and exciting environment, thrive on challenging and market-changing goals, be an outstanding written and verbal communicator, think strategically as well as understand the nuance of great tactical execution, and be a great team player.

Primary Duties/Responsibilities

The Director of B2B Digital Marketing will partner with Sales, B2C Marketing, Operations, Analytics and Executive leaders, as well as customers and market-influencers, to develop and execute marketing strategies and tactics that result in exceeding our aggressive plan. The field is wide open to leverage multiple communications channels, from traditional trade shows and email marketing, to social media and thought-leadership events, in order to support the acquisition of new accounts, to engage existing accounts, and to establish our brand as the market and thought leader in our industry segment.

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The Vice President of Consumer Marketing and Ecommerce is responsible for leading all aspects of developing, implementing, managing and growing our direct-to-consumer channel (including ecommerce). The role is responsible for setting short and long term marketing objectives for the direct-to-consumer channel and for driving annual revenue growth to meet our financial plan. This role is accountable for knowing the brand’s consumer deeply in order to create engaging brand… Show more

The Vice President of Consumer Marketing and Ecommerce is responsible for leading all aspects of developing, implementing, managing and growing our direct-to-consumer channel (including ecommerce). The role is responsible for setting short and long term marketing objectives for the direct-to-consumer channel and for driving annual revenue growth to meet our financial plan. This role is accountable for knowing the brand’s consumer deeply in order to create engaging brand experiences.

• Collaborate with marketing team to develop content that drives online revenue and customer engagement
• Oversee and drive ROI via online marketing strategies to enhance customer experience and successfully attract and retain customers.
• Manage and motivate a team to help develop objectives, set goals maintain and grow consistently high performance levels to drive department and company success
• Stay abreast with emerging ecommerce technology trends, evaluate business opportunities, recommend and execute new project initiatives
• Develop and deliver regular reports on website metrics and benchmarks to company leadership
• Develop and execute integrated marketing programs that include SEO, email marketing, and paid search
• Demonstrate strong business acumen and collaboration skills to liaise with cross functional teams including IT, marketing, sales, operations, product development, and customer service
• Highly strategic thinker who is able to balance short term business plan with the long term vision needed to advance in the changing B2B health care supplies industry.
• Leverage available data and insights to develop merchandising, marketing, promotional, product optimization recommendations, loyalty, conversions and basket value
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Bullhorn provides cloud-based CRM solutions for relationship-driven businesses. Its automated data capture and customer insight technology helps companies win customers and keep them engaged. Today, more than 7,000 companies rely on the Bullhorn platform to help increase sales, improve service delivery, and streamline operations. The Bernhart Associates Bullhorn platform contains more than 80,000 resumes and 130,000 contacts over my nearly 30 year recruiting career.

JOB SUMMARY: This position is responsible for the design and development of the company’s eCommerce business including: business planning, strategy and development; results analysis; promotional campaigns; changes to internet sites; driving a profitable business and managing margin performance.

Direct Reports: eCommerce management team
Indirect Reports: eCommerce web design and sales teams
 Gross Delivered Sales  Internet Add-On Sales %  Staff Management  Conversion… Show more

JOB SUMMARY: This position is responsible for the design and development of the company’s eCommerce business including: business planning, strategy and development; results analysis; promotional campaigns; changes to internet sites; driving a profitable business and managing margin performance.

Direct Reports: eCommerce management team
Indirect Reports: eCommerce web design and sales teams
 Gross Delivered Sales  Internet Add-On Sales %  Staff Management  Conversion Rates  Internet Gross Margin %  P&L Management

 Act as the company’s primary “thought leader” in the areas of eCommerce, Digital and Omni-Channel Retailing.
 Manage the P&L of the eCommerce division to maximize sales, profits and growth.
 Develop and create the annual strategic plan for eCommerce.
 Oversee all areas of the eCommerce business from delivered sales volume, margins and the on-line
customer experience
 Direct and manage internal teams and external contractors
 Serve as a liaison and primary point of contact between the eCommerce organization and the rest of the company while acting as a key project manager to evaluate, prioritize, develop, manage and test eCommerce initiatives.
 Work with SVP-Marketing to develop an integrated advertising and promotional strategy.



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POSITION PURPOSE/MISSION:

• Serve as a member of Senior Leadership Team and support other executives as necessary.
• Provide exceptional leadership, outstanding communication skills and apply solid analytic & critical thinking skills at all times
• Work with the Senior Leaders both internally & externally, our Leadership Team and other members of the functional departments to champion the strategic direction of the Company.
• Position will include oversight of some of the… Show more

POSITION PURPOSE/MISSION:

• Serve as a member of Senior Leadership Team and support other executives as necessary.
• Provide exceptional leadership, outstanding communication skills and apply solid analytic & critical thinking skills at all times
• Work with the Senior Leaders both internally & externally, our Leadership Team and other members of the functional departments to champion the strategic direction of the Company.
• Position will include oversight of some of the following functional departments, depending on candidate's experience and skills:

Accounting
Information Technology
Contact Center
Marketing
Design
Merchandising
Distribution
Purchasing
Human Resources
Retail

• Optimize our development, execution, and be able to provide analysis of operational effectiveness and projects.
• Ensure execution continues continually
• Setting strategy as a key strategic advisor
o Act as an intermediary between the organization's senior leadership and the directors and managers of all the different functions.
o Big-picture strategic goals are set at the senior level but not always translated effectively to the functional level to become the new reality of how the company does business. Take charge of making sure the broad strategic vision is communicated accurately and effectively and implemented to expectation.
o Key objectives are to find new areas of growth, direction and improvement which support the overall strategy, strengthen the reporting system to ensure information flow.
o Directs/executes approved strategy decisions; establishes and implements priorities, performance goals, and objectives to ensure departmental results and enhance the capability for assigned area(s) of responsibility.
• Manage a chain of influence throughout the organization.
• Build the brand position of the various companies that results in higher customer retention..
• Maximize organizational growth and profitability while leading and managing all assigned functions.

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Check out our latest opportunties on the Bernhart Associates "Current Opportunities" website:
http://ecommercerecruiter.typepad.com/bernhartassociates/

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter

Bernhart Assoicates currently is engaged in 3 ecommerce and digital marketing related searches in the the financial services and post-secondary education industries. Please direct confidential inquiries to [email protected]

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics… Show more

Bernhart Assoicates currently is engaged in 3 ecommerce and digital marketing related searches in the the financial services and post-secondary education industries. Please direct confidential inquiries to [email protected]

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter Show less

Need outside digital marketing expertise? Need it fast?

​We're your quick and total solution for short-term, mission-critical projects in digital marketing and ecommerce:

eCommerce Marketing
Interim Mid-to-Executive Level Digital Marketers
Email Marketing ​
Digital Analytics
Digital Agency Account Management
PPC Search and Display
​SEO​
​Social Media
Content Strategy
​Mobile Marketing
Web Development
UX and Website Design
Web… Show more

Need outside digital marketing expertise? Need it fast?

​We're your quick and total solution for short-term, mission-critical projects in digital marketing and ecommerce:

eCommerce Marketing
Interim Mid-to-Executive Level Digital Marketers
Email Marketing ​
Digital Analytics
Digital Agency Account Management
PPC Search and Display
​SEO​
​Social Media
Content Strategy
​Mobile Marketing
Web Development
UX and Website Design
Web Merchandising
Website Optimization
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We have several searches underway in digital marketing including an Digital Marketing Director in Chicago. Check out my blog for details: http://ecommercerecruiter.typepad.com/bernhartassociates/

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC… Show more

We have several searches underway in digital marketing including an Digital Marketing Director in Chicago. Check out my blog for details: http://ecommercerecruiter.typepad.com/bernhartassociates/

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter Show less

We are currently conducting three ecommerce-related searches: Director of Ecommerce, Vice President of Ecommerce, Director of International Ecommerce

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter

Currently conducting searches for Director of Loyalty (Retail, West Coast), CMO (Financial Services, South), CEO (Ecommerce/Catalog, New England), Director of Multichannel Marketing (Ecommerce/Catalog, Midwest),VP of Ecommerce (Etail, New England), Director of CRM (IR-500,East Coast), Director of International Ecommerce (Chicago), among others.

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter… Show more

Currently conducting searches for Director of Loyalty (Retail, West Coast), CMO (Financial Services, South), CEO (Ecommerce/Catalog, New England), Director of Multichannel Marketing (Ecommerce/Catalog, Midwest),VP of Ecommerce (Etail, New England), Director of CRM (IR-500,East Coast), Director of International Ecommerce (Chicago), among others.

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter Show less

As a leading recruiter in the online space, I am a student of the art and science of digital marketing. In addition to being the founder of directmarketingcareers.com more than 15 years ago, I have spent 12 months reading books, conducting research and interviewing hundreds of leading practitioners in social media, mobile marketing, ecommerce, search, and display media for my upcoming book, "Careers in Ecommerce and Digital Marketing." The result is a first-of-its kind primer on current and… Show more

As a leading recruiter in the online space, I am a student of the art and science of digital marketing. In addition to being the founder of directmarketingcareers.com more than 15 years ago, I have spent 12 months reading books, conducting research and interviewing hundreds of leading practitioners in social media, mobile marketing, ecommerce, search, and display media for my upcoming book, "Careers in Ecommerce and Digital Marketing." The result is a first-of-its kind primer on current and future employment opportunities in this rapidly evolving field. Project included reading and reviewing many best selling books on best practices in digital marketing plus comprehensive research on educational preparation, best practices and other information for aspiring digital marketers. Release date was January, 2015. Currently for sale in the Kindle Store on Amazon.

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter Show less

Chief Marketing Officer

BillMo is a leader in the cross-border mobile fintech space targeting both online and offline consumers. Prospects role would be Chief Marketing Officer and a key member of the BillMo leadership team reporting to the CEO and be responsible for the following:

Responsibilities:
• Overall Responsibility for Global Marketing
• Product and Global Marketing
• Provide leadership and marketing innovation, oversight, implementation and execution of the… Show more

Chief Marketing Officer

BillMo is a leader in the cross-border mobile fintech space targeting both online and offline consumers. Prospects role would be Chief Marketing Officer and a key member of the BillMo leadership team reporting to the CEO and be responsible for the following:

Responsibilities:
• Overall Responsibility for Global Marketing
• Product and Global Marketing
• Provide leadership and marketing innovation, oversight, implementation and execution of the strategic plan.
• Clearly articulate strategy to the management team and board
• Brand Management
• Distribution and Promotion Effectiveness
• Set pricing strategy
• Monitor and shift resources to maximize effectiveness
• Deliver strong traffic growth through web and mobile downloads.
• Stay current on new Digital and Social Media trends.
• Critically review and optimize BillMo’s value in the social media space via Twitter, Facebook, YouTube, Instagram and Forums.
• Manage TV, Video and Radio marketing on a regional and national scale
• Develop strategic campaigns to drive desired customer behavior.
• Monitor competitive marketing activities.
• Manage budget and achieve goals within budget.
• Product design
• Work closely with team members to conceptualize and develop Product and marketing solutions for BillMo’s Mobile App downloads.
• Identify new sources of revenue with product enhancements and additional services
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I was chosen to lead and moderate a Professional Development Workshop at the annual conference of the Direct Marketing Association in 2005. This Pre-Intensive session spotlighted more than a dozen leaders with prominent direct marketing companies- brand side, vendor and agency- and covered in-depth topics related to talent acquisition, talent management and talent retention. The session received a 4.8 rating on a 5 point scale.

Nearly one year-long project researching and writing "Careers in Ecommerce and Digital Marketing, " including more than 50 interviews with industry leaders. Book was a featured seller on Amazon in January 2016.

Onlineshoes.com opened their doors back in 1996 as the country’s first online shoe retailer, but OnlineShoes.com’s roots started decades before when an 11-year-old sold his first pair of shoes in his father’s Seattle shoe store. His name was Dan Gerler and that feeling of elation in making the customer smile never left him.
Years later, Dan took over the reins and brought comfort and style to even more locations. But something was still missing.
Enter the Internet.
Dan immediately saw… Show more

Onlineshoes.com opened their doors back in 1996 as the country’s first online shoe retailer, but OnlineShoes.com’s roots started decades before when an 11-year-old sold his first pair of shoes in his father’s Seattle shoe store. His name was Dan Gerler and that feeling of elation in making the customer smile never left him.
Years later, Dan took over the reins and brought comfort and style to even more locations. But something was still missing.
Enter the Internet.
Dan immediately saw how he could further enhance his customers’ lives online, not only with convenience, but with the confidence of a neighborhood shoe store. So working out of a back storeroom, he took his family business online, never forgetting the ideals and service his father instilled in him so long ago.

The position:

VP of Sales and Marketing

The VP of Sales and Marketing’s key function is to drive growth and profitably by increasing sales and overseeing the strategy for acquiring new consumers and retaining existing consumers. In addition to being responsible for evaluating, developing and executing key marketing initiatives, the VP of Sales and Marketing is also responsible for motivating and guiding all marketing functions to achieve a message and position consistent with our brand and company objectives. Proven innovator with demonstrated success driving key initiatives.
The position was successfully filled in January, 2014.

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter




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Client is a member of the IR-500, hiring a Director of Multichannel Marketing to essentially be the heir apparent to the CMO.

From the job description:

This position will work with the Chief Marketing Officer to transform marketing vision into strategy across their Retail (Domestic/International) and Wholesale Operations. Individual works with the marketing staff in developing vision, mission, objectives, strategies, and tactics at the customer interface level to support the… Show more

Client is a member of the IR-500, hiring a Director of Multichannel Marketing to essentially be the heir apparent to the CMO.

From the job description:

This position will work with the Chief Marketing Officer to transform marketing vision into strategy across their Retail (Domestic/International) and Wholesale Operations. Individual works with the marketing staff in developing vision, mission, objectives, strategies, and tactics at the customer interface level to support the overall marketing vision. Continually evaluates the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
Recommends changes to marketing philosophy and policy as market conditions change.
Works with area Directors to build leadership at all levels in the Marketing Department. Our candidate has been on the job for more than a year and has received the highest reviews for his performance to date.

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter Show less

Client was seeking a Digital Marketing Director to develop newly branded enterprise websites as well as oversee merchandising, testing and optimization and increase conversion. The position represented a major step up from the level of digital marketing expertise the company had at the time. Position was also responsible for managing relationships with multiple external vendors, including the online media agency, and a relatively large digital marketing staff. Our candidate brought more than… Show more

Client was seeking a Digital Marketing Director to develop newly branded enterprise websites as well as oversee merchandising, testing and optimization and increase conversion. The position represented a major step up from the level of digital marketing expertise the company had at the time. Position was also responsible for managing relationships with multiple external vendors, including the online media agency, and a relatively large digital marketing staff. Our candidate brought more than 15 years of digital relationship marketing experience including project management, email marketing, e-commerce website development and optimization, media buying and planning, content management, creative strategy development, account management and web analytics. She also had first-hand experience with both products and services for companies ranging from large to small, start up internet ventures to global corporations. She has been in place for nearly 3 years, and has developed and maintained six enterprise websites, outperforming all targeted web performance metrics.

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter
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Client was a Fortune 500 financial services firm looking at the time to hire its first Online Marketing and Ecommerce VP. The company was doing very little of its business online and falling behind the curve as competitors were making a major push towards digital marketing. A recognized expert in paid search, organic search, email and behavioral banner advertsing, our candidate has delivered far beyond expectations as the business becomes a recognized player in the online space in its… Show more

Client was a Fortune 500 financial services firm looking at the time to hire its first Online Marketing and Ecommerce VP. The company was doing very little of its business online and falling behind the curve as competitors were making a major push towards digital marketing. A recognized expert in paid search, organic search, email and behavioral banner advertsing, our candidate has delivered far beyond expectations as the business becomes a recognized player in the online space in its industry. Among his many accomplishments: Increased natural search traffic by 30% due to website technical changes, link-building and onsite optimizations; created a triggered email program based on visitor and buyer past behavior and purchases, increasing email revenue by 15%; spearheaded the creation of a new corporate website.

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter Show less

Client was looking to raise the level of expertise in all aspects of online marketing, particularly ecommerce. This particular company operates largely on an offline MLM business model and wanted to aggressively expands its online acquisition marketing efforts. They wanted someone who could interact with product managers and other departments, including executive level management, but also needed to be highly proficient with SEO/SEM, sponsored links, banner adds, mobile and email because of… Show more

Client was looking to raise the level of expertise in all aspects of online marketing, particularly ecommerce. This particular company operates largely on an offline MLM business model and wanted to aggressively expands its online acquisition marketing efforts. They wanted someone who could interact with product managers and other departments, including executive level management, but also needed to be highly proficient with SEO/SEM, sponsored links, banner adds, mobile and email because of the small size and experience level of staff.

It was also critical that they understand how their work impacts the overall business goals (something we put a great deal of emphasis on). Candidate has been in the position for two years making significant accomplishments, and in fact, her duties and responsibilities have been expanded as a result of her success to date.

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter Show less

Client is a leading $B+provider of home-based consumer services. Reporting to the CMO, this role is to provide company-wide leadership enabling the organization to achieve strategic DM and digital marketing objectives by developing innovative, strategic programs to drive sales and website traffic. This individual will work closely with internal department heads and contribute significantly to the company's Operating Committee. Position requires the following core competencis against which we… Show more

Client is a leading $B+provider of home-based consumer services. Reporting to the CMO, this role is to provide company-wide leadership enabling the organization to achieve strategic DM and digital marketing objectives by developing innovative, strategic programs to drive sales and website traffic. This individual will work closely with internal department heads and contribute significantly to the company's Operating Committee. Position requires the following core competencis against which we are qualifying potential candidates: Leadership, communication, strategic thinking, planning and execution, initiative and creativity.

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter Show less

Project involved a nationwide search for the new Chief of Ecommerce for a major insurance company in life and annuities. Project began with extensive research to identify potential candidates with the top 100 carriers, and then contacts were made. Candidates were qualified against a list of more than two dozen specific criteria, including key cultural parameters.

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct… Show more

Project involved a nationwide search for the new Chief of Ecommerce for a major insurance company in life and annuities. Project began with extensive research to identify potential candidates with the top 100 carriers, and then contacts were made. Candidates were qualified against a list of more than two dozen specific criteria, including key cultural parameters.

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter Show less

This was the most important search ever conducted by Kansas City Steaks, a unit of National Beef
National Beef is a leading beef processor dedicated to providing innovative solutions in fresh, chilled and further processed beef and beef by-products for our customers worldwide.

The position (from the job description written by Jerry Bernhart): Kansas City Steak Company has provided National Beef with a strong foothold in the home delivery premium steak market in the United States… Show more

This was the most important search ever conducted by Kansas City Steaks, a unit of National Beef
National Beef is a leading beef processor dedicated to providing innovative solutions in fresh, chilled and further processed beef and beef by-products for our customers worldwide.

The position (from the job description written by Jerry Bernhart): Kansas City Steak Company has provided National Beef with a strong foothold in the home delivery premium steak market in the United States, experiencing strong annual double digit growth in recent years. National Beef sees a huge opportunity for Kansas City Steak Company to continue expanding its share of this market, and is looking for an experienced, self-directed individual with a strong track record of success growing Direct- to-Consumer businesses, to manage this stand-alone business unit and lead a continued aggressive growth strategy. This position will be responsible set and execute the strategy for day –to-day operations of Kansas City Steak Company’s Direct-to-Consumer business.

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
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Silver Star, previously known as Miles Kimball, was looking for a new marketing leader with a strong background in online/digital marketing. We delivered a candidate who has met and exceeded their expectations.

From the job description:

The primary objective of this position is to profitably grow multi channel sales. The Vice President of Marketing is responsible for providing strategic direction in the key marketing areas of: catalog, email, SEO/SEM, direct mail, social… Show more

Silver Star, previously known as Miles Kimball, was looking for a new marketing leader with a strong background in online/digital marketing. We delivered a candidate who has met and exceeded their expectations.

From the job description:

The primary objective of this position is to profitably grow multi channel sales. The Vice President of Marketing is responsible for providing strategic direction in the key marketing areas of: catalog, email, SEO/SEM, direct mail, social, online marketplaces and website performance. Works closely with the senior leadership team to develop Miles Kimball Company’s short and long range strategic goals and ensuring marketing strategies are aligned to achieve the desired results.

Major Position Responsibilities and Accountabilities:

• Accountable for the development, implementation and execution of all marketing strategies to create the strongest possible brand presence for Miles Kimball, Walter Drake, Easy Comforts, Exposures, and AWC.
• Leader of the multi-department team to implement integrated marketing campaigns
• Accountable for the development and execution of all brand marketing plans, forecasts, and analysis.
• Develop and enhance new customer acquisition strategies for multiple brands.
• Partners with Brand Managers in identifying and launching new business.
• Select marketing partners and manage partners to company goals and objectives.
• Create marketing promotions to generate excitement and interest for new product launches and catalog mailings.
• Manage, monitor and report on web site visitor usage of site using web analytics software.
• Lead database management to ensure integrity and accuracy of information; ensures information is leveraged to support marketing programs.
• Lead direct marketing analytics including response modeling, regression analysis, customer profiling and segmentation, needs analysis, predictive modeling, and other types of quantitative and qualitative strategic business analysis.

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Bernhart Associates recently completed a search for Vice President of CRM for one of the largest travel companies in the world. This project was a highly specialized assignment, requiring candidates with exact functional and industry experience. Placed candidate has been on the job for several months, already making significant contributions

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter… Show more

Bernhart Associates recently completed a search for Vice President of CRM for one of the largest travel companies in the world. This project was a highly specialized assignment, requiring candidates with exact functional and industry experience. Placed candidate has been on the job for several months, already making significant contributions

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
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Announcing the launch of Freelance Ecommerce, "Your Total Solution for OnCall Ecommerce and Digital Marketing Talent."

Qualified experts in the below specialties are available for freelance/contract hire within 3 business days:

eCommerce Marketing
Interim Mid-to-Executive Level Digital Marketers
Email Marketing ​
Digital Analytics
Digital Agency Account Management
PPC Search and Display
​SEO​
​Social Media
Content Strategy
​Mobile Marketing
Web… Show more

Announcing the launch of Freelance Ecommerce, "Your Total Solution for OnCall Ecommerce and Digital Marketing Talent."

Qualified experts in the below specialties are available for freelance/contract hire within 3 business days:

eCommerce Marketing
Interim Mid-to-Executive Level Digital Marketers
Email Marketing ​
Digital Analytics
Digital Agency Account Management
PPC Search and Display
​SEO​
​Social Media
Content Strategy
​Mobile Marketing
Web Development
UX and Website Design
Web Merchandising
Website Optimization

Our Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Multichannel Marketing Recruiter
•Mobile Marketing Recruiter
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The UMSL State of Digital Media Conference is one of the fastest growing conferences in the digital marketing and ecommerce fields.

Excerpt from Program Introduction:

Consumers are changing the way they communicate with and research brands. Brands are changing the way they promote and engage with consumers. We are embracing digital technologies to communicate in ways that were inconceivable just a few short years ago. We have shifted our attention from traditional media marketing… Show more

The UMSL State of Digital Media Conference is one of the fastest growing conferences in the digital marketing and ecommerce fields.

Excerpt from Program Introduction:

Consumers are changing the way they communicate with and research brands. Brands are changing the way they promote and engage with consumers. We are embracing digital technologies to communicate in ways that were inconceivable just a few short years ago. We have shifted our attention from traditional media marketing to internet, wireless devices and other digital platforms.

Jerry joins a distinguished panel of experts including:

Dave Lewan, Vice President, Foresee
Kevin Murphy, Strategic Partnership Lead, Google
Todd Budin, VP Product Management and Advertising Effectiveness, Nielsen
Marshall Sponder, Author of “Social Media Analytics”
Scott Meyer, CEO and Founder, Evidon
David Laird, Director of Research, Yahoo
Ellen Shiflett, IBM Marketing Executive, U.S. West
Katie Krum, Marketing Strategist, Nickelodeon
Andrew Grinch, Assoc. Athletic Director, University of Missouri-Columbia
And professionals from Fleishman-Hillard, Momentum, Twist, Switch, Evolve Digital Labs, Qnary and Falk-Harrison

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
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Following is an excerpt from the Position Profile we developed for this position.

Company Profile: Dealstruck is a web-based peer-to-peer lending company (P2P) that offers a suite of financing products to small business borrowers designed to progressively graduate them toward conventional financing. This user-friendly platform serves business borrowers who are not eligible for bank financing and limited to costly non-bank options.

Position Summary: The Chief Marketing Officer is… Show more

Following is an excerpt from the Position Profile we developed for this position.

Company Profile: Dealstruck is a web-based peer-to-peer lending company (P2P) that offers a suite of financing products to small business borrowers designed to progressively graduate them toward conventional financing. This user-friendly platform serves business borrowers who are not eligible for bank financing and limited to costly non-bank options.

Position Summary: The Chief Marketing Officer is a newly created position that will be a key member of Dealstruck’s executive team and play a critical role in the company’s future growth.
General Duties: The Chief Marketing Officer will:
-Provide the leadership and vision to strengthen existing client relationships, as well as identify and penetrate new market segments;
-Be the steward of the brand(s) and support all marketing efforts across the company, as well as -new business initiatives. This will require very close cooperation with the CEO and Chief Strategy Officer;
-Work in conjunction with internal operating units, as well as with external agencies and business partners, to lead the development and execution of a substantial number of new programs and products;
-Proactively adjust market strategy and make recommendation to modify business strategy to meet changing market conditions;
-Use analysis to enhance company-wide marketing competencies, such as thoroughly understanding our customers and brand positions;
-Impact and improve organizational structure to achieve marketing goals;
-Develop marketing plans with emphasis on implementation, evaluation, feedback and measurement, including key performance metrics, to maximize ROI;
-Lead public relations, branding and thought leadership efforts on a national scale;
-Be instrumental in positioning Dealstruck as an industry leader in commercial finance services.

Reporting Relationship: The Chief Marketing Officer will report to the Chief Executive Officer.
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The average time spent in a direct marketing job? Just a little more than a presidential term: 4.05 years. So says Bernhart Associates Executive Search LLC, a recruiting firm specializing in direct marketing and related positions.

That's not the only surprise Bernhart uncovered in a study of 1,000 randomly selected resumes. Another is that entry-level people work for 10 to 12 companies. Read on......

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter… Show more

The average time spent in a direct marketing job? Just a little more than a presidential term: 4.05 years. So says Bernhart Associates Executive Search LLC, a recruiting firm specializing in direct marketing and related positions.

That's not the only surprise Bernhart uncovered in a study of 1,000 randomly selected resumes. Another is that entry-level people work for 10 to 12 companies. Read on......

Focus areas:

•Digital Marketing Recruiter
•Ecommerce Recruiter
•Internet Marketing Recruiter
•Direct Marketing Recruiter
•Multchannel Marketing Recruiter
•CMO Recruiter
•Mobile Marketing Recruiter
•Marketing Analytics Recruiter
•CRM Recruiter
•BtoC Recruiter
•BtoB Recruiter Show less